The report titled “Oman Fitness Services Market Outlook to 2025F – Driven by Rise in Health Consciousness and Increasing
Penetration of International Brands across the country” provides a comprehensive analysis of the fitness
industry of Oman. The
report covers various aspects including the Market Size, Current Penetration,
Total Number of Establishment, Total Number of Active Members, Direct Economic
Impact and Indirect Economic Impact, Socio Economic Implications, Consumer
Preferences and Trends Analysis, Technological Disruptions, Major Trends and
Development, Government Initiatives and COVID Impact. The report concludes with
market projections for future of the industry including forecasted industry
size by revenue.
Oman Fitness Services Market
Oman fitness market contributes 0.2% of the GDP fascinated
by new foreign players and regional expansion of the fitness clubs, gyms and
centers. The expansion spreads across various systems like presence of gyms in
universities, schools and hotels as well as across the major cities of the
country. The market is currently placed in growth stage with strong possibility
for further development at a faster pace with positive trends expected in the
industry. Future growth is driven by increase in the average number of members
involved and active members.
Analyzing the Direct
Economic Impact of Fitness Industry in Oman
The fitness industry of Oman is highly influenced by growing awareness
about better lifestyle and balanced diet. The country is facing a rising wave
of chronic diseases like heart disease and diabetes, plus non-communicable
diseases. The government is taking action to reduce these diseases and risk of
chronic disease by introducing major schemes promoting better lifestyle and
physical activity on a community level scale.
Commercial Gyms: Currently, most
fitness brands in the market are positioned towards the mid-to-low end of the
market, targeting the mass public. Entry of major fitness chains such as
Horizon fitness followed by Flex fitness and Gold’s Gym are providing more
attentive and personalized services focusing on specialized offerings to
differentiate themselves and strengthen their competitiveness.
Hotels/Resorts: Majority of the Luxury Hotels
and Resorts in Oman have well-equipped gyms offering special memberships
to the public. A substantial number of facilities such as InterContinental
Muscat, Hilton Salalah Resort have been opened in urban areas such as Muscat
and Salah, thereby increasing the number of hotel-based fitness center
establishments.
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Schools/Universities: 18%-20% of the
Universities in Oman have well equipped gyms in their campuses/hostels and
charge a membership of $15-$20 per month separately and offer their services
for the students who aspire for physical wellbeing thus promoting an active
healthy lifestyle. These gyms are usually equipped with Cardiovascular Fitness Equipment’s
(Treadmills & Elliptical machines), Strength Training Equipment (Free
weight and weight machines, Resistance machines, Kettle bells & others).
Residential Townships/Compounds: Fitness Centers in
Residential Compounds and Townships is a new concept in Oman with only a small
number of them having a well-equipped gym in their compounds. Few of the
apartments in Oman have fitness centers in the residential compounds offering a
variety of equipment, amenities, classes and training options for the in-house
residents. The middle class prefers to access these gyms in residential areas
and communities since they provide opportunity to socialize, making them
coveted with residential property.
Assessment of the Indirect Economic Impact of Fitness
Industry in Oman
The fitness market has a ripple effect on other sectors such as fitness
equipment industry, construction, real estate, apparel and footwear and
technology. Sedentary lifestyles and hectic schedules along with COVID19
outbreak have resulted a spike in the number of people working out from homes
to avoid getting infected, thus fuelling the adoption of in-home fitness
equipment. Fitness Machine, Exercise Equipment, Treadmill & Cardio
Equipment are the bestselling equipment’s in Oman Fitness Equipment Market.
Assessment of the
Socio-Economic Implications for Fitness Industry in Oman
Oman ranked 66 worldwide in Healthcare quality index. The generous
healthcare budget of the country has also helped maintain this position in
healthcare index. The exercise services provided through fitness centres
provide preventative health benefits to customers, essentially reducing the
incidence of chronic diseases attributable to physical inactivity. Assuming a
significant percentage of the population affected with lifestyle diseases goes
to a fitness centre, the estimated savings in direct health care costs from
Oman’s fitness centres will be high in the country. The largest component of
this saving arises from the avoided costs of cardiovascular disease in a year
along with increase in workforce participation and increase in workforce
productivity.
Oman Fitness Market Future Outlook and Projections
Oman is a country
with strong and expansive infrastructure but still majority of population is
high on the risk of chroni diseases. With the change in the attitude of public
and strong push from the government, the fitness market in Oman is expected to
experience double digit growth due to rapidly rising interest in all kinds of
wellness-related behaviors and lifestyles accompanied by accelerating consumer
spending. The offline fitness centers
in Oman Health and Fitness market is expected to contribute majority of the
revenue share with online fitness market anticipated to show a double digit
growth of more than 16% CAGR in the forecasted year.
Key Segments Covered in Oman Fitness Market: -
Direct Economic Impact of Fitness Centres
Overview of
Commercial Gyms in Oman Health and Fitness Market
Overview of Fitness
Centres in Hotels and Resorts
Overview of Fitness
Centres in Schools and Universities
Overview of Fitness
Centres in Residential Townships/Compounds
Overview of Fitness
Centres in Hospitals
Overview of Fitness
Centres in Sports Clubs and Govt. Organizations
Indirect Economic Impact of Fitness Centres
Oman Fitness Equipment Industry Market Size
Evaluation of Premiumization on Real Estate Sector
Estimated Cost of Constructing a Fitness Centre
Key Target Audience
Fitness Equipment
Manufacturers
Fitness Equipment
Distributors
Fitness Centres
Government
Organizations
Time Period Captured in the Report:
Historical Period: 2015-2020
Forecast Period: 2020–2025
Key Topics
Covered in the Report
Socio-Economic
Landscape of Oman
Direct and Indirect
Economic Impact of Fitness Industry in Oman
Overview of
Commercial Gyms in Oman Health and Fitness Market
Snapshot of Digital
Fitness Market in Oman
Assessment of the
Indirect Economic Impact of Fitness Industry in Oman
Oman Fitness
Equipment Industry Market Size
Evaluation of
Premiumization on Real Estate Sector
Assessment of the
Indirect Economic Impact of Fitness Industry in Oman
Overview of
Healthcare Scenario/Health Statistics
Potential Health
Implications and Health Cost Reductions
Customer Mindset for
Fitness Services
Impact of COVID 19 on
Fitness Industry in the Oman
Future Outlook and
Projections for Oman Fitness Services Market
White space and
Opportunities existing in the Oman Fitness Services Market
Research Methodology
For More Information on the
research report, refer to below link: -
Future of Oman
Fitness Services Market Growth
Related
Reports by Ken Research: -
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