Sony AATH retains the #3 slot among Bangla GECs in the Year 2021

National, January 7, 2022: One of the fastest-growing Bangla general entertainment channels, Sony AATH, has been consistently entertaining the viewers with an interesting mix of content. The family entertainment channel has retained the #3 position in terms of viewership across the Urban Markets of West Bengal and in Kolkata. (Source: BARC Market: West Bengal Urban, TG: 2+, Period: Wk 1-52’21, Average Weekly Impressions).

The year 2021 was marked by a slew of new and unique offerings by Sony AATH. The channel introduced ‘Hollywood Hungama’, bringing the best of Hollywood titles to Bengali audiences for the first time. Titles such as Kong, Skull Island, Godzilla, and Jurassic series were well received by the audiences and helped garner good traction. The channel also launched Aladdin in November which has added to the content diversity. Besides the new content, the audience continued to show love for thrillers like - CID and Crime Patrol, and family shows like Gopal Bhar and Baalveer. The channel has also maintained its leadership in the morning prime slot (10 AM – 1 PM) and is again ranked #1 in both West Bengal Urban and Kolkata. 

While the audience support has helped in maintaining the viewership share for the brand, it has also reflected upon its social media channels. Sony AATH has emerged as the biggest Bangla Language channel on YouTube with over 13.5 Mn subscribers and an average of 300 MN views per month.

Tushar Shah, Chief Marketing Officer & Business Head, Sony AATH and English Cluster, Sony Pictures Networks India, shares “It’s heartening to note that our viewers have loved our content offering, helping the channel retain its No. 3 position on the viewership chart of Bengal yet again! This affection and performance make our commitment of providing nothing but the best even stronger for our viewers. New Year 2022 is going to see yet another eclectic mix of content offering from Sony AATH. And I am certain, we will continue to enjoy the confidence of our audience, as well as our business partners. I would also like to take this opportunity to wish everyone a happy and healthy new year!”

About Sony AATH:

Sony AATH (Bengali: সনি আট) is a Premium Bangla Entertainment Channel that entertains its viewers with programs that reflect the culture of Bengal and bring families together for wholesome entertainment.

Launched in 2009, Sony AATH has become extremely popular amongst viewers of all age groups. With fiction shows such as Crime Patrol, Adaalat, AAHAT, Gopal Bhar, and Nut Boltu, the channel not only has the most exciting fiction series in Bengali but also the most entertaining animation programs produced in Bengali.

For more information, log onto https://www.aath.in/

About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN), is an indirect wholly-owned subsidiary of Sony Corporation, Japan.

SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2020 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranked amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.

Sony Pictures Networks India Private Limited is in its 25^th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com