Suniel Shetty-backed Vieroots to invest Rs.100 crore for nationwide expansion

·       To open first-of-its-kind 50 Vieroots Experiential Centres in India by 2025

·       Six experiential centres lined up in Delhi, Mumbai, Chennai, Bengaluru, Hyderabad and Kochi by 2023

·       To leverage augmented reality to build awareness on epigenetic lifestyle management

·       Bollywood actor Suniel Shetty-backed firm to raise upto $10 million for expansion

14^th June, 2022: Vieroots Wellness Solutions Pvt. Ltd., a Bengaluru-based new-age wellness firm offering personalised lifestyle modification solutions for healthy living and productive aging, is set to invest Rs.100 to open 50 Vieroots Experiential Centres across metro and tier – 1 cities in India by 2025.

As a part of the expansion plan, the firm backed by Bollywood actor Suniel Shetty will open six first-of-its-kind interactive and immersive tech-driven Experiential Centres in Delhi, Mumbai, Chennai, Bengaluru, Hyderabad and Kochi by 2023. Vieroots also has plans to open another Experiential Centre in Dubai. In India, the company will take franchise routes to expand its network of Experiential Centres.

With augmented reality (AR)-powered demonstrations, Vieroots Experiential Centres will help people develop understanding of Vieroot’s core offering – EPLIMO (Epigenetic Lifestyle Modification) which is based on geno-metabolic analysis. These centres will work towards building awareness among wellness seekers on the role of personal genomics plays in customising health and wellness goals.

Equipped with certified wellness experts, the centres will offer lifestyle modification counselling. Apart from knowledge-led communications, they will also showcase the nutrition products of Vieroots including Viecafe which is made of Arabic coffee extract blended with herbs like Ashwagandha, Brahmi, Ginzeng etc. The Experiential Centres will also offer a sneak preview of Limoverse, Vieroots’ next-generation health and wellness ecosystem based Web 3.0.

Vieroots has plans to raise up to $10 million in a Series A funding round for expanding its core businesses. Actor Suniel Shetty, an ardent believer of preventive wellness, had invested in Vieroots.

Commenting on the expansion plan, Sajeev Nair, Chairman, Vieroots Wellness Solutions said, “Vieroots Experiential Centre is a never-before knowledge-focussed and AR-enabled customer engagement platform through which we aim to build awareness on our personalised lifestyle interventions. The immersive experience along with expert genetic counselling will motivate people to design customised lifestyle solutions so that they can actively manage their wellbeing. EPLIMO has already developed a strong market traction. The Vieroots Experiential Centres will help us make a quantum leap in our growth journey.”

To drive expansion, Vieroots has set up Viegyan Academy in collaboration with the Indian Association of Functional Medicine to introduce a certification programme in lifestyle coaching. The course designed by doctors and healthcare experts train life science graduates and wellness enthusiasts to become Viegyan Certified Lifestyle Coaches added Mr.Sajeev.

About Vieroots Wellness Solutions Pvt. Ltd.:

Vieroots is a Bengaluru-based epigenetic lifestyle modification company, helping people make informed health and wellness choices based on their respective genetic and metabolic profile. Founded by Mr. Sajeev Nair, a renowned wellness evangelist, pioneer of Indian bio hacking and transformational coach in 2020, Vieroots offers highly personalised lifestyle modifications recommendations based on proprietary geno-metabolic analysis powered by artificial intelligence. Backed by actor-turned-entrepreneur and angel investor, Suniel Shetty, Vieroots has introduced next-generation wellness with EPLIMO, a pioneering new-age healthcare solution based on geno-metabolic assessment. EPLIMO assesses the risk of developing lifestyle diseases such as diabetes, obesity, high BP, cardiovascular diseases, cancer etc. and design lifestyle modifications spanning diet, supplements, exercises, yoga, meditation etc. to keep health at its peak. It has combined ancient wellness wisdom and modern scientific research and on-boarded certified wellness coaches and wellness consultants to deliver next generation wellness solutions.