RummyCircle launches two new action-packed ads featuring Hrithik Roshan for ‘Raho Ek Kadam Aage’ campaign

The new ads celebrate the essence of RummyCircle- ‘Jo hoshiyaari se khele, use jeetne se koi rok nahin sakta’

Yacht Film - https://youtu.be/1Mrx2v03WRI

Photoshoot Film - https://youtu.be/UXovOS9Xt_I 

Mumbai, 27^th June 2022: RummyCircle, India's largest online skill gaming platform, today announced the launch of two new TVCs featuring its brand ambassador and Bollywood Superstar Hrithik Roshan. The new TVCs are built on brand’s successful campaign “Raho Ek Kadam Aage”, highlighting the company’s vision to redefine online rummy and skill gaming in India. The new ads are based on overcoming the challenges in life, much like the game of Rummy, in a unique, fun, and action-packed manner.

The brand unveiled two new ads today under #RahoEkKadamAage campaign starring Hrithik via a high decibel television commercial. The new campaigns demonstrate real-life scenarios where Hrithik is engrossed in the game of rummy and how he overcomes the challenges by being one step ahead (Raho Ek kadam Aage). Hrithik will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms.

One of the ads- ‘Photoshoot’, as the name suggests, is set in a background where an action scene is shot but the harness snaps. Energetic in his demeanour, Hrithik works up a model with local props to make the shoot happen. Similarly, the other ad ‘Yacht’ showcases how a well-lit background goes dark due to a power cut, but Hrithik finds a way to resume the celebrations in an even more interesting manner. Both the TVCs convey a powerful message that presence of mind paired with the right attitude can help deal with situations logically illustrates ‘Jo hoshiyari se khele, use jeetne se koi rok nahin sakta’ and inspires the audience to stay resilient.

Since its launch in 2009, the online skill gaming platform has partnered with talented personalities to strengthen its engagement with millions of players across the country. RummyCircle is India’s largest online skill gaming platform for playing the nation’s favourite card game: rummy. With free to play tournaments as well as cash prizes on offer, RummyCircle provides an opportunity for players to test their skills and adroitness. Excellent UI/UX, customized player journeys, and superior technology make RummyCircle an unparalleled destination for players seeking thrill, fun and entertainment.

About Games24x7

Games24x7 is an India headquartered online gaming company with a portfolio that spans skill games (Rummy, Fantasy sports, Carrom) and a casual games platform (U Games). It was founded by New York University-trained economists Bhavin Pandya and Trivikraman Thampy in 2006. Backed by marquee investors including Tiger Global, The Raine Group, and Malabar Investment Advisors, the company specializes in using behavioural science, technology, and artificial intelligence to provide an awesome game playing experiences across all its platforms. Games24x7 operates RummyCircle, the largest online rummy platform in India, and My11Circle, one of the country’s top fantasy sports platforms. The company has also set up a casual games studio, U Games, to launch new games for the global market.