Thursday 30 June 2022

Increasing momentum of EV Adoption and Visible Shift to Electric Vehicles from ICEs


With the challenges of Climate Change, globally the respective Governments’ administrative machineries are working towards measures to minimise the use of causative agents of pollution and adopt alternate means of environment conservation. Keeping in view the commitments of reduction in greenhouse gas emissions at the 26th Conference of Parties meeting (CoP 26) in the United Nations by respective countries, the automotive industry is switching to less energy-intensive options of mobility to reduce the environmental impact. 

There is growing consciousness of the alarming situation, and collectively the Indian Government and citizens are playing their part to control the concerns of Climate ChangeTo achieve any visible change, introducing alternate means to travel in the transport sector is crucial. There is gradual shift to Electric Vehicles from ICEs being observed owing to increasing awareness of the impact of high pollution levels.  

The Preferred Choice

The increasing monthly budgetary expenses of households and the issue further compounded by fossil fuel prices touching the skies, a large section of the middle-class is on the lookout to economize. The move to Electric Vehicles is most visible among 'Morris Garages' (MG Motor) cars' owners. MG Motor offers the most value-for-money electric vehicle – MG ZS EV, based on the global popular platform from their home country, the UK. MG Motor’s commitment towards clean technologies & green mobility can be seen with the brand’s innovations and comprehensive ecosystem approach around the growing footprint of the ZS EV, now in its new avatar.

Environment-friendly vehicles: The quest for environment-friendly vehicles is gaining traction. People are looking for electric vehicles (EVs) to minimize their carbon footprint. MG Motor India’s all-new ZS EV now comes with the largest in-segment 50.3 kWh battery, armed with advanced technology, offering a 461 km certified range in a single charge.

MGs driving the Shift:

MG cars come as value for money machines, as their owners have known to get industry best exchange & resale values ranging from 80% to 100% for their SUVs.

Nitin Agarwal from Pune, an owner of Hector Smart Diesel realized 101% resale value for his car when upgrading to an MG ZS EV. The customer exchanged his old Hector at a staggering Rs. 16.5 lakhs and paid just Rs. 7.95 lakhs to take home the new MG ZS EV, Exclusive variant. Another customer, Deepak Singh from Mumbai has upgraded from Hector 2019 to ZS EV in 2021. The customer had acquired the Hector in 2019 for an ex-showroom price of Rs. 16.78 lac and sold it for Rs. 14 lac. Thus, realising a resale value of 83% after retention of 29 Months.

Apart from the loyal MG customers making the shift to ZS EVs, owners of other brands are also seeing value in exchanging their ICEs with MG ZS EV. Seema Rawal from Rohini New Delhi, a customer of Jeep wanted to move to an EV. She decided to exchange her Jeep for the ZS EV.

New MG ZS EV 2022

The new ZS EV has been restyled with striking exterior design elements, comfortable & premium interior, first-in-segment features like Dual Pane Panoramic Skyroof, Digital Bluetooth® Key, Rear Drive Assist, 360° Camera, i-SMART with 75+ Connected Car features, Hill Descent Control & much more. It also packs a globally certified (ASIL-D, IP69K & UL2580) battery that has passed 8 special safety tests, including fire, collision, dust, smoke, etc

Infrastructure

MG Motor is taking conscious steps towards strengthening the EV infrastructure in India. The brand has recently launched ‘MG Charge’, where 1000 AC fast chargers will be installed at residential localities across India. In the past, MG has also partnered with companies like Fortum, Delta, eChargeBays, Exicom, Electreefi and Tata Power to introduce DC and AC fast chargers across the country

MG extends its customers a 5-way charging ecosystem :- 

  • Free-of-cost AC fast-charger at residences /offices, 
  • Portable in-car charging cable, 
  • DC superfast charging stations at dealerships, 
  • 24x7 charge-on-the-go facility (in 5 cities), and 
  • Charging stations in satellite cities and tourist hubs.

About MG Motor India

Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by many celebrities, including the British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 96 years.

MG's state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 80,000 vehicles and employs nearly 2,500 workforces. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the cutting-edge automaker has augmented across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, and India’s first Autonomous (Level 1) Premium SUV – MG Gloster and MG Astor - India's first SUV with with personal AI assistant and Autonomous (Level 2) technology.

For more information, log onto https://www.mgmotor.co.in/

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