In a star-studded night, Boutique Living brings to life what
drives our favourite celebrities with their own personalised dohar sets.
Boutique Living, a premium bed linen brand from the house of Indo Count, the
largest exporter of the finest bed linen, launched a unique campaign by
imprinting the lives, moments and memories of our most loved Bollywood
celebrities on personalised dohar sets in a star-studded event.
Various stories were brought to life when Boutique Living gifted
over 40 celebrities their own unique personalised dohars. This was part of the
CSR activity where Boutique Living, in its first phase, will take care of the
education of 25 children of martyrs as part of its ‘Karenge Poore Sapne
Adhoore’ initiative. While Milind Soman’s dohar revealed his love for fitness
and exercise, Anil Kapoor’s dohar reflected his Mumbai film roots. Kartik
Aryan’s dohar had prints of him along with his beloved pet, Ayushmann
Khurrana’s dohar reflected his love for art, director Kabir Khan’s dohar had
prints of his iconic films, and Parineeti Chopra’s dohar reflected her love for
the sea.
The event saw the participation of 40 celebrities, including
supermodel Milind Soman, actor Kartik Aryan, actor Anil Kapoor, director Karan
Johar, actress, Vaani Kapoor, director Kabir Khan, actress Parineeti Chopra,
cricketer Shikhar Dhawan, Miss World Manushi Chillar, chef Ranveer Singh Brar,
designer Masaba Gupta, entrepreneur Aman Gupta, actress Radhika Madan, actress
Nushratt Bharuccha, actor Ayushmann Khurana and many others. Boutique Living
gave unique designs to each dohar set, adorning the finest sateen dohars with
prints inspired by each celebrity’s unique personal interests. The celebrities
were ecstatic on receiving their personalized luxury dohar sets and acknowledged
the comfort and the softness of the dohars along with the unique personalised
prints made it one of the best luxury gifts they had received.
The event was graced by Mr KK Lalpuria, Executive Director and
CEO, Indo Count Industries Ltd, marketer of Boutique Living, who presented the
fine dohars with finest bedding set to the celebrities. During the event Mr
Lalpuria said, “Over the past 25 years Indo Count has woven together all the
threads necessary to provide the world’s finest bed linens. With Boutique Living,
an aspirational brand launched by Indo Count, the world’s maker of superlative
refined bed linens is now a household name for the Indian consumer.” Director
Karan Johar received the Style Icon of The Year Award from Mr Lalpuria.
Checkout our interesting collections of bed & bath linen on
Boutique Living (boutiquelivingindia.com)
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