- High willingness to pay a premium for these buses with 77% saying they are willing
- 62% say availability of charging points in buses is a must- have
Mumbai, 18th July 2022: NueGo travel insights, focused on intercity Indian bus travelers, has revealed that while 96% of the respondents liked the concept of a premium electric bus and 91% found it unique, 88% looked forward to the experience that a premium electric bus would provide. Additionally, there is also a high willingness to pay a premium for these buses as 77% travellers stated they are willing to pay premium for premium electric bus travel.
The research findings are part of the first of its kind interview-based study with over 2800 respondents across 10 cities conducted by NueGo, the flagship inter-city electric mobility coach brand of GreenCell Mobility. In partnership with Kantar, the world’s leading insights and consulting company the study was aimed at understanding the needs of the Indian inter-city traveller. The study included multiple bus traveller segments- Premium AC, Affordable AC, Non-AC, using both qualitative and quantitative research.
With respect to bus travel the new age traveller also expects a connected experience. ‘Technologically advanced’ is among the top 5 reasons driving preference for a particular bus brand and 62% say availability of charging points in buses is a must- have. Bus travellers also want to be constantly updated on the bus status with majority expecting intimation on schedule, delays, etc. to be a ‘must have’ as a part of the service offerings.
Post COVID-19, along with more consumers seeking Safety and Hygiene compared to before, another key trend observed is that travelers see the need for cleaner transportation options. With increasing awareness of the climate crisis, the new age Indian is open to embrace the change to green travel.
Speaking on the offering, Satish Mandhana, Director, GreenCell Mobility said, “Traditionally, intercity travel using bus as a mode of travel has been a remote consideration for intercity travellers. Today, consumers are looking for safety, timeliness, cleanliness, good riding experience and value for money for their travel options. NueGo – electric buses with its climate-friendly silent rides, brilliant basics which are at par with Global standards, superior customer service, and competitive pricing aims to make NueGo a preferred mode of intercity travel.”
A unique service offering, NueGo buses will be fitted with innovative technology and offer end to end convenience through customer lounges, app bookings, live tracking, and seamless customer experience.
About NueGo:
NueGo is the flagship inter-city pan Indian electric mobility coach brand of GreenCell Mobility. NueGo has a service planned roll out across 75 cities wherein 750 state of art buses will redefine the mass transport sector by developing green routes offering world class travel experience for Indian customers. As a trailblazer for sustainable traffic, NueGo is the first pan Indian electric coach brand offering end to end journey experience for travellers. A customer centric brand, NueGo buses are a climate-friendly alternative offering wholistic travel solutions through customer assist services like lounges, feature rich mobile app, exhaustive bouquet of VAS services including first and last mile connectivity, building towards a seamless travel experience. While NueGo handles technology development, network planning, operations control, marketing and sales, quality management and continuous product expansion, trusted NueGo-partners maintain the daily route operations.
About GreenCell Mobility Pvt. Ltd:
GreenCell Mobility (GreenCell) has been set up to become a leading pan-India shared electric mobility player by leveraging proven global experience, developments in e-mobility technology, and the Government of India’s strong push for electrification of transportation in India. GreenCell has been promoted by EverSource Capital, the fund manager of India’s pioneering climate impact fund. EverSource Capital is an equal joint venture between Everstone Group, one of Asia’s premier investment groups with assets in excess of US$7 billion across private equity, real estate, credit, climate impact investments and green infrastructure and venture capital; and Lightsource bp, a global leader in development and management of solar energy projects.
GreenCell is building a platform to provide Electric Mobility-as-a-Service (eMaaS), initially using electric buses and delivering the core value proposition of cheaper non-polluting on-demand shared transportation, charging infrastructure, and enabling products for the e-mobility value chain. For more information, please visit www.greencellmobility.com
About Kantar:
Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth. For more information, visit www.kantar.com
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