Fastest growing audio brand, Truke, kick-starts its Make-in-India initiative; Aims to raise annual production to 2 million units by 2023

●        The leading soundware company has also set its target to churn out 1 million units this year

●        To ramp up its production capabilities, Truke partners with Optiemus Electronics Ltd.

Mumbai, July 21^st, 2022: Truke, one of India’s fastest-growing audio brands crafting high-quality products, today announced to manufacture all its products in India from next month onwards. In its bid to promote and accelerate PM Modi’s ambitious ‘Make in India’ initiative, Truke, a German brand with a long tradition in building High-Quality Headphones and Headsets, is aiming to exponentially enhance its manufacturing capability by collaborating with Optiemus Electronics Ltd., a leading homegrown electronics manufacturing company.

In collaboration with Optiemus Electronics, the audio company is eyeing to significantly ramp up its production and aims to manufacture over 1 million units this year. By next year, Truke’s further endeavor is to amplify its production by producing over 2 million units in 2023.With multiple TWS products under BTG, S, Fit, AirBuds and Q series Truke has a strong foothold in the wearable accessories segment in India.

Speaking on the occasion, Mr. Pankaj Upadhyay, the Founder and CEO, Truke India, said, “In the past couple of years we have devoted our efforts in R&D and delivering out-of-the-box products to our customers at affordable prices. The response has been overwhelming and helped us become one of the top audio brands in the country. We are ecstatic to kick-start our plan to manufacture in India and partner with Optiemus Electronics Ltd in our efforts to magnify our production capacity and transform India into a significant manufacturing hub. We are confident that we will continue to rise above every hurdle that comes to our path and become India’s leading soundware brand that provides an immaculate blend of power, performance and affordability to all our customers.”

Also on the occasion, Mr. A Gururaj, MD, Optiemus Electronics Ltd., said, “We are happy to announce our partnership with Truke, which is taking significant strides towards innovative yet affordable hearable products, customized for Indian customers. Our government's strategic initiative through the Phased Manufacturing Program for Wearable/Hearable is significantly helping indigenous manufacturing and raising the bar for the Indian ESDM sector. Optiemus Electronics already has significant operations in this category and our aim is to further expand our base in the hearable and wearable category this year. We are confident with this partnership; we will take another leap towards the ‘Make In India’ initiative in electronics manufacturing in India.”

With a substantial increase expected in the audio brand’s production capabilities, Truke is delivering on its commitment to innovate affordable technology products and emerge as a disruptive force in the soundware segment.

About Truke India

Truke is a symbol of excellence and quality delivering state-of-the-art true wireless stereos, wireless headphones, earphones and sound accessories built by an expert team of adroit engineering and acoustic professionals who are ever dedicated to the philosophy of unremitting research and development to furnish the best in class, bespoke acoustic equipment for sound professionals and music aficionados who seek the best sonic experience. The German origin brand, Truke, has a devout commitment to produce the finest and cutting-edge range of wireless earphones, headphones, and sound accessories that focus on delivering premium sound quality, reliability, wearing comfort and durability is a true confluence of matchless artistry and creative engineering. Every Truke product is shaped and tuned with the utmost patience to extend the perfect listening experience to the minutest detail.  

About Optiemus Electronics Limited

Optiemus Electronics Limited (OEL), engaged into the business of electronics manufacturing in India, provides end-to-end solutions to global and Indian brands encompassing world class manufacturing, supply chain management and repair/refurbishment. OEL also has a strategic partnership with Wistron Infocomm Manufacturing (India) for manufacturing electronics, creating a joint hub in India for Design Solutions, Product Development and smart manufacturing. OEL has two state-of-the-art manufacturing units in Noida, Uttar Pradesh. With a highly experienced team and winning attitude, OEL has won the trust of many Local as well as global brands, maintaining its commitment towards Quality, Timely Delivery, Flexibility as well as Customer Satisfaction.