Released #ShabaashNoisemaker campaign to celebrate the unheard story of the Woman in Blue, Mithali Raj
India, July 14th, 2022: Noise, India’s leading connected lifestyle tech brand, announced the release of their new brand campaign #ShabaashNoisemaker ahead of the launch of the upcoming movie, Shabaash Mithu, featuring the Indian actress and the brand’s ambassador, Taapsee Pannu. The campaign evokes the spirit of true sportsmanship and celebrates the people who heard their inner noise, and believed in themselves, to stand out in the crowd. The digital campaign is live across the brand’s social media handles starting today.
Shabaash Mithu narrates the unsung saga of Indian cricketer Mithali Raj, chasing her dream with a bat and changing the “Gentleman’s Game” forever. The movie echoes Noise’s brand philosophy, reiterating the importance of listening to your instincts to make a mark in the world. The associate partnership is a well-thought-out move to inspire Noisemakers to never give up and face the challenges as they come by listening to their inner noise and instincts. Taapsee Pannu, known for doing iconic roles, will be seen sporting Noise devices in the movie. Also, the association will include in-film integration and brand promo video speaking about mutual messaging synergies of brand and movie.
Amit Khatri, Co-Founder and MD, Noise, said, “As a brand, we strongly believe in encouraging people to listen to their inner noise and stand out in life. The movie is the persona of this philosophy and Tapsee Pannu, our celebrated Noisemaker, has done an amazing job to narrate Mithali Raj’s legacy. Our campaign #ShabaashNoisemaker is an effort to celebrate them and other heroes in our lives for their unheard stories. “
Actress Taapsee Pannu said, “As a person, I always believe in myself and never lose touch with my inner voice, which is why I connect with Noise so well. Shabaash Mithu too is about Mithali’s life and how her instincts guided her to achieve success. I am glad to be a part of this journey and would take this opportunity to motivate every Noisemaker to listen to their “dil ka shor” and follow their dreams and desires.”
As part of the campaign, the brand takes inspiration from Mithali on how she made it big in life by listening to her inner noise to ask the Noisemakers to celebrate the Mithu in their lives, the people who made them proud.
Watch the campaign video on:
About Noise:
Noise was founded with the mission to democratize connected lifestyles for Indians. With consumer centricity at its core, Noise has constantly come up with industry-leading and path-breaking innovations in audio, wearable tech, and connected tech. With 9 industry-first innovations to our credit, the company forges its way into the future with a heightened sense of co-creation and innovation in products.
Noise makes the latest personal technology accessories available and affordable to young Indian consumers. The company has been listed as the bestselling brand on Amazon and Flipkart for four years in a row and in 2019, Noise was the biggest Indian seller of wireless earphones in the country. Currently, it is amongst the top three leading TWS brands in India. Noise is also recognized as India’s No.1 Wearable Watch Brand for the last 8 quarters by IDC Worldwide Wearable Device Tracker and Counterpoint Research, reinforcing its position as a category leader. The brand is also aiming at global leadership as it is now no. 1 in APEC and no. 3 in the world when it comes to the basic smartwatches category.
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