Radio City appoints Alok Barua as Chief Innovation Officer - Digital Transformation

India, 12th July, 2022 - Radio City, India’s leading radio network welcomes Alok Barua as Chief Innovation Officer - Digital Transformation. As a part of the company’s growth plan, Radio City is at the vanguard of integrating its radio plus digital offerings to stay ahead of the curve. Termed ‘Radigitalization’, Radio City is focused on broadcasting its flagship radio shows on audio streaming platforms to further augment the convergence of radio with digital.   

Mr. Ashit Kukian, CEO of Radio City said, “Radio City has embarked its digital transformation journey to refine convergence between digital and audio by extending its marquee radio content on audio streaming platforms. The company is creating a robust digital presence through content creation, marketing and advertising solutions for brands. We are excited to onboard Alok as we believe that he will play an integral role in our digital revolution journey by bringing his expertise and industry knowhow. We are geared up for the exciting times ahead, driven by Radigitalization.”

Alok joins Radio City from Sony Pictures Networks India, where he was Head - Revenue Application (Ad-Sales and Subscription). This is Alok’s second stint with Radio City. In his earlier stint, Alok was associated with the radio station in the capacity of Group CTO, Executive Vice President – Technology. In his new role as the Chief Innovation Officer - Digital Transformation, Alok will be responsible for establishing a robust digital business strategy for Radio City and contributing to increasing the digital revenue share. He has rich experience spanning over two decades in large media/broadcast enterprises, internet security, and digital portal market.

Mr. Alok Barua said, “Today’s content consumption is evolved and consumer’s screen-time spent on multi-media platforms like OTT, Reel and Social Media has also undergone a change. We are entering into a world where AR, VR, XR technologies are becoming mainstream. The entertainment industry including audio and video formats is thriving and there is an abundant opportunity for the sector to harp on the digital assets such as NFTs, MetaVerse and virtual world etc. with the objective of adding new revenue streams. I am elated to join the Radio City family for the second time and look forward to strengthening Radio City’s digital avenues by optimizing the new-age technologies.”

Radio City has been working consistently towards establishing a strong digital presence by integrating the radio offerings within the ongoing digital revolution. The company is constantly remodelling its processes to stay ahead of the curve and anticipates positive volume consumption to escalate from digital offerings in the coming future.

About Radio City:

Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India and with over 20 years of expertise in the radio industry, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 25.0% and 14.7% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 08, 2022). Radio City Delhi ranks #3 with 12.1% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 08, 2022).

Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners in 34 cities covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 other web-stations, through its digital interface, www.radiocity.in

Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio.

Radio City bagged 85 awards across national and international platforms like Golden Mikes, India Radio Forum, New York awards, ACEF awards etc. in the recent past. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. Radio City has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.