Roberto Cavalli Watches All Set to Strengthen Its Position in Indian Market Partnered with AP Group

Will be available at selective premium watch multi-brand stores and online platforms

AP Group, one of India’s leading retail company has today announced a strategic partnership with two of the international premium brands, Roberto Cavalli Watches and Roberto Cavalli by Frank Muller- a luxury Swiss watch segment. Through a historic collaboration between Italian luxury brand Roberto Cavalli and premium Swiss Watchmaker Franck Muller, AP Group has come forward to introduce an exclusive collection of high end, Swiss-made watches in Indian market.

AP Group is dedicated to retail and distribution of international premium and luxury brands in India. Roberto Cavalli believes that their premium and luxury watches will adorn the personality of every trendy and stylish man and woman with a strong sense of fashion. On this occasion Adi Shroff, COO of the AP Group said, “The new line of Roberto Cavalli exudes style, flamboyance and sophistication. The collection is glamorous, youthful, bold, and free-spirited. The iconic snake watch from Roberto Cavalli by Frank Muller is a must have for every Indian woman who wants to add something unique to her persona and ramp up her style quotient.”

Roberto Cavalli is not only a highly aspirational brand but also hones great brand salience in India and worldwide. The brand already has a wide acceptability by Indian consumers, when it comes to their apparel and fragrances categories. However, its range of premium watches has not yet captured the attention of Indian audience. This partnership, is hence, aimed at creating a young, aspirational portfolio play, across the affordable luxury segment in the fashion, and accessory categories.

Commenting on this incredible partnership, Mr. Shroff commented, “Luxury is no longer restricted to developed countries but is also gaining popularity in developing countries in the Asia-Pacific. In India, watches are considered a part of fashion accessories and, thus, consumers are shifting from classical watches to luxury brands with innovation and unique design. Our vision is to make premium brands accessible to Indian consumers. With Roberto Cavalli and Roberto Cavalli by Frank Muller in our portfolio, we'll be able to offer the most desirable brand to Indian consumers for which we are really excited.”

“Taking leverage from this we are set to launch the watch segment of the brand which is comprised of a rich and varied collection. On the initial level, we'll make it available at selective premium watch multi-brand stores and online platforms”, he further added.

Offline Partners are Ganga Ram’s, The Golden Time, Luxury Time, It’s About Time, and Watches of Switzerland. Online partners for this collaboration include Myntra luxe, Tata Cliq Luxury and Approved Club etc. 

About AP Group:

AP Group is dedicated to the retail business of international premium and luxury brands in India. Established in 1986 and headquartered in Mumbai, our staff strength proudly stands at over 400 across the country and growing with every passing month.

With the alliance for brands like Esprit, Roberto Cavalli, Just Cavalli, Slazenger, Carlton London, Ted Baker and Hunter’s Gourmet we cater to over a thousand points of sales spread across India.

As for retail, we are the exclusive master franchisee for Bateel in India with six boutiques as well as South East Asia and the largest partners for Swarovski in the country with nineteen boutiques and two shop-in-shops. We also run our own chain of multi-brand sunglass and watch stores, watch EBOs of Rado and Tissot, our fashion & lifestyle e-commerce platform – Approved Club, and India’s no. 1 baby bedding and nursery brand – Fancy Fluff.

About Roberto Cavalli

Roberto Cavalli was founded in 1970 in Florence and made its debut years later at the iconic Sala Bianca at Palazzo Pitti. The best thing about Roberto Cavalli watches is the availability of exclusive ranges. This Roberto Cavalli range is a brilliant attempt to venture into the premium and luxury wristwatch category.

Roberto Cavalli is known throughout the world as a master of color and materials. Brand Roberto Cavalli, the legendary Italian luxury fashion house founded by designer Roberto Cavalli, is happy to announce that they are coming to the Indian Market with the partnership of AP Group.

The Roberto Cavalli watches by Franck Muller combine the trendy style and the superb Swiss mastery with an extraordinary variety of shapes, textures and innovative features available. The Roberto Cavalli watches by Franck Muller are all characterized by superb movements made in Switzerland embellished with diamonds, mother-of-pearl dials and exotic fashionable straps. Roberto Cavalli by Franck Muller is exactly what you were waiting for. There are an incredible variety of styles to choose from.