Announces strategic association to satiate the meat cravings of the contestants in the BB House
Over years, Big Boss has become a household favorite that entails unlimited laughter and entertainment for friends and families to bond over. It is arguably the most preferred prime time viewing by fans of the show and adding to its charm is the host, Salman Khan. The iconic show enjoys a plethora of celebrity associations and brand engagements which is a testimony to the show’s value.
Joining this club, Licious will be offering its assorted range of premium quality and delectable varieties of fresh meat, seafood, and ready-to-cook range in the house. The tie-up will also roll out an interactive contest, where Big Boss fans will get a chance to vote for their favorite Licious staple on the Licious app. The most-voted dish will be available in the Licious Greed Zone inside the Big Boss House. The dish with the maximum number of votes will find its way to the participants, also giving the audience a chance to become a part of the show. To take things a notch higher, three lucky voters will get the golden chance of meeting the Bollywood superstar Salman Khan!
Speaking about the association, Santosh Hegde, VP, Brand, Licious said, “Big Boss is the epitome of entertainment and laughter. The show comes with a massive reach and ever-increasing viewership which only makes it a perfect platform for integration. At Licious, we are always looking out for moments to bring people together because food is the greatest emotion for all of us and nobody knows meat like us! Our partnership with Big Boss is an exciting move through which we are ready to showcase our wide variety of products, catering to every taste and craving. What makes it better is that the audience will also get an opportunity to help their favorite housemates get the best of Licious via the greed zone.”
About Licious:
Founded by Abhay Hanjura and Vivek Gupta, Licious is India’s first D2C Unicorn, focused on delighting the world with an unmatched range of meat & meat products. Present in raw & fresh meat and seafood, marinades, and ready-to-eat categories, Licious is set to disrupt every food category that needs a meaty intervention! The company is built with a vision to emerge as India’s most loved meat food brand by offering premium quality products.
In a highly underserved market, which is estimated at $40 billion today, Licious as a category-first brand backed by technology, has been able to solve the prevailing customer pain points of quality, hygiene, freshness, and convenience in a sustainable manner. Built on the farm-to-fork business model, Licious owns the entire back-end supply chain powered by stringent cold chain control to maintain the quality and freshness of each product from the time of procurement, processing, and storage to the time it reaches the end consumer.
In just 6 years Licious has witnessed a 300% growth and has served over three million packs of world-class meat products to consumers across 28 Indian cities viz, Bangalore, Hyderabad, NCR, Chandigarh, Mumbai, Pune Chennai, Coimbatore, Jaipur, Kochi, Vizag, Vijayawada, Kolkata to name a few. Licious serves over 2mn+ orders every month with over 90% repeat consumption across markets.
Licious is currently a 6000+ members strong team with employees, across different disciplines and functions.
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