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~Urges parents to do #ChoosePurity' when choosing baby care products~
India| 22ndNovember 2022: D2C baby products brand R for Rabbit announced its collaboration with Drishyam 2 actress Shriya Saran to promote their newly launched Pure & Beyond baby care range. The brand launched its ad campaign with Shriya Saran to highlight the importance of Safety & Purity when parents choosing the baby care products.
The struggle to give safe & quality products to your babies is a concern for every new parent. To ease these sceptical thoughts, R for Rabbit baby products brand encompasses a new campaign titled #ChoosePurity backed by science'. On-boarding the bollywood actress Shriya Saran, a mother of a two-year-old daughter, shares her apprehension about trying something new on her baby's skin. However, her experience of using R for Rabbit's Pure and Beyond baby care range has been extremely satisfactory and she is happy to give her baby the purest products to ensure healthy development of her baby.
The company has always been loved by parents for its safe, comfortable and innovative products. Actress Shriya Saran also said, “As a mother I love R for Rabbit”. The brand launched Pure & Beyond baby care products with a core philosophy of "Purity of Nature, Backed by Science", developed products by naturally sourcing plant-based ingredients to ensure purity. They are also backed by numerous tests and extensive research to ensure the baby's safety, the campaign signifies the importance of pure ingredients and how baby care products can play a vital role in the healthy growth of a baby.
R for Rabbit’s newly launched Pure & beyond range includes bathing care & skin care products having baby soap, body wash, shampoo, powder, cream, lotion and baby oils developed using handpicked plant-based ingredients such as Oatmeal & Lavender as base ingredients. The Pure & Beyond Range ensures a balanced pH value of 5.5 and is free from harmful chemicals and toxins like paraben, silicone, phthalate and petroleum for utmost baby safety.
Mr KunalPopat, Founder, R for Rabbit, said, "R for Rabbit is known for developing innovative, quality and safe products for babies and kids. We truly envision meeting our end consumers' needs by giving them high quality products.Driving our brand values to every new parent, our new campaign ‘Choosepurity' aptly signifies our loyalty to consumers. We believe that Shriya Saran, one of the leading Indian actresses and a wonderful mother, resonates beautifully with our newly launched Pure & Beyond range. We take huge pride in announcing our collaboration with her, as this journey will significantly strengthen our brand messaging across India. The campaign is well-versed in upgrading the brand identity of R for Rabbit. With this, we inspire the new-age parents to choose only safe and quality baby care products."
The campaign launched today across social media platforms; you can check out the video below:
https://www.instagram.com/
About R for Rabbit
R for Rabbit, Founded by Parents, India’s Leading Baby Products Brand is a team of young professionals dedicated to making the parenting experience wonderfully simpler and amazingly easier. The brand provides a diverse range of baby products that are developed by putting in special focus and understanding to the needs of both, the parents and the child. R for Rabbit works with the goal of providing quality, safe and comfortable baby products for their baby’s healthy development. Since 2014, R for Rabbit has grown its business across platforms, and in the coming years the company expects to expand in various new baby product categories. The company has crossed an Annual Run Rate of around INR 100 crores in the current financial year through Omni channel presence. Recently, the company has raised Series A funding of INR 40 crores from Private Equity Firm Xponentia Capital Partners.
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