New Delhi: La Mior, the homegrown Clean Beauty brand that is PETA-certified Vegan and 100% cruelty free, has yet again diversified its portfolio with the launch of an all-new Glass Skin Flawless Filter. The latest in the line of La Mior’s extensive makeup-skincare hybrid range is a complexion-boosting multipurpose liquid glass filter that gives a juicy, dewy glass-like skin within seconds. Infused with skin-loving and light refracting botanically-sourced ingredients, La Mior Glass Skin Flawless Filter gives your complexion a soft-focus social filter effect in real life while boosting radiance and blurring blemishes.
“This ultimate face base product is weightless, smooth, multi-purpose and easy to apply, thereby being the perfect aide for working women and even the millennial moms, who are often hard pressed for time. With one single product, one can get the most radiant glass skin within a jiffy. It is infused with superfoods, namely chamomile, squalane, watermelon and Niacinamide, among others, and comes in multiple flexible shades for all skin tones,” said La Mior co-founder Aakriti Jayant Chhaparia on the new launch.
Shaunak Chhaparia, co-founder La Mior, added that it is owing to the manufacturing capabilities of the company that they can control the quality of products to roll out only the best for the consumers. “Our mission is to create a complete makeup-skincare hybrid portfolio across different segments, including eyes, cheeks, lips, face, body etc, which is conducive to the Indian skin type. Thanks to our manufacturing prowess and R&D mechanism, we have carved a niche for ourselves in the Clean Beauty Segment, merely by working on a need-based proposition.”
The Glass Skin Flawless Filter can be used in four ways - as a radiant sheer base when used alone, mixed with foundation to give an all over radiance, as the first layer of skin care underneath the foundation and after the foundation to illuminate or highlight the high points of the face. This cosmetic beauty product works well with all skin tones, for it comes in 6 flexible shades - Moondust, Starlight, Supernova, Sirius, Halo and Celestial. Free of the Notorious Nine that can harm the skin - parabens, sulphates, drying alcohols, Formaldehyde and Formaldehyde releasers, Talc, Triclosan, Ethanolamines and Chemical Sunscreens – it has been formulated using 0.5% fragrance or even less, thereby creating a sensorial and enjoyable experience.
The Glass Skin Flawless Filter is available at a price of Rs 795 after an introductory discount of 18%, exclusively on La Mior’s official website www.lamior.com
About La Mior
La Mior is an Indian PETA-certified Vegan Clean Beauty & Makeup brand that aspires to usher in an era of makeup-skincare hybrid products in the personal care segment. A tryst by husband and wife duo Aakriti Jayant Chhaparia and Shaunak Chhaparia to offer the same to the consumers led them to discover that not just the concept was novel for many, there were hardly any manufacturer even well acquainted with efficacious plant-based formulations.
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