Oriflame India introduces Wellosophy “Iron Complex & Calcium, Vitamin D, Magnesium” Health Supplements in India

• Offering solutions for holistic beauty and wellbeing
• Manufactured as per European standards, catering to the Indian market
  

New Delhi, 24th July 2023: Oriflame India, a holistic beauty and wellbeing company, recently launched two new health supplements under its Wellosophy range – Iron Complex, developed especially for women, and Calcium fortified with Vitamin D and Magnesium.  

These everyday supplements provide an extra boost to support busy routines, help maintain an active and healthy lifestyle. The products are free from genetically modified organisms (GMOs) and gluten with no artificial colours or preservatives. They can be purchased through Oriflame’s website (in.oriflame.com) or bought directly from Oriflame brand partners. The pricing is at Rs 699 for Iron Complex and Rs 799 for Calcium health supplements respectively.  

Both supplements have been developed after extensive R&D by Oriflame’s Nutrition Council in Sweden. The products are eco-ethically screened and follow the highest European quality standards for maximum customer safety and efficacy. 

Wellosophy vegan Iron Complex has been introduced in India to tackle excessive iron deficiency, especially prevalent amongst women after the age of 40 and post-menopause. Fatigue is often the first sign of iron malabsorption. The supplement has vitamin C, which increases iron absorption. It is further fortified with vitamins B6, B12 and Folic Acid (B9) to promote normal energy-yielding metabolism, boost the immune system, and red blood cell formation. 

Wellosophy vegetarian Calcium fortified with Vitamin D and Magnesium is a facilitator for maximum bone density. According to Modern India and Dietary Calcium Deficiency study, approximately only 9% of the rural population and 14% of the urban population reach the recommended daily intake level of calcium. As per National Institutes of Health, the recommended daily calcium intake for adults is at least 1,000 mg, though certain groups require a higher amount; including adolescents, postmenopausal women and elderly. Oriflame provides the perfect combination of calcium, vitamin D and magnesium, which works in synergy for the supplement’s optimal absorption.  

“With the Indian market for wellness supplements poised for remarkable growth (expected to reach INR 958.1 Billion by 2028), our Wellosophy supplements represent the culmination of extensive research and development (R&D) efforts. With an experience of over 25+ years in India, we have gained invaluable insights into the Indian market. Our carefully curated range of supplements addresses the specific needs of our Indian patrons, delivering essential vitamins, minerals, and nutrients for improved sleep, elevated energy levels, and enhanced immunity. With the affirmation of our 4 lakh Brand Partners in India, we take pride in offering reliable and gratifying solutions that foster holistic beauty and wellbeing." said Frederic Widell, VP and Head of South Asia & MD India, Oriflame.

In addition to the newly launched Calcium and Iron health supplements, the Wellosophy range encompasses an array of essential products which include - Nutrishakes, Omega 3 supplements, Multivitamins, and Astaxanthin antioxidant nutraceuticals, providing comprehensive options for holistic beauty and wellbeing.

Having born in Sweden, Oriflame not only believes in external beauty, but also pays attention to how you live, feel and act. It translates to being healthy, enjoying beautiful skin, expressing yourself and having fun. It is about the confidence to be in control – no matter what.

We are Oriflame India:
Oriflame India is a holistic beauty and wellbeing company and a subsidiary of Oriflame Sweden. It entered the Indian market in 1996. Oriflame’s products are eco-ethically screened and follow strict European standards of safety. They are inspired by nature and powered by science. In India, the company maintains an SKU of 450+ products. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and sustainable policies. Oriflame supports numerous charities worldwide and is a co-founder of the World Childhood Foundation.