Finolex's Trio of Plumbers Returns to Keep Your Plumbing Woes at Bay
In collaboration with Schbang Motion Pictures, the ad films feature the iconic trio of plumbers engaging in lively conversations about the unique characteristics of each pipe. The aim is to not only educate but also entertain the audience, building a strong consumer connection through humour and relatable scenarios.
The ad films portray the enduring benefits of Finolex CPVC Pipes. The taglines for the films capture the very essence of Finolex Industries' commitment to providing dependable solutions. For Finolex CPVC Pipes, the tagline 'Thanda-Garam sahega, paani behta rahega' reflects the enduring quality of withstanding both hot and cold water applications, even under high pressures and ensuring a seamless flow. Similarly, for Finolex SWR Pipeline, the tagline 'Easy to fit hain, har mausam mein hit hai' emphasizes the pipe's ease of installation and reliability, making it a hit choice for every season.
Ashok Jaiswar, Vice-President, Head of Marketing and Communications at Finolex Industries, shared his thoughts, stating. “After receiving a positive response from our valued customers and pertinent stakeholders for our campaign 'Peedhiyan Badlengi, Pipe Nahi,' we are delighted to announce the forthcoming sequels. These new campaigns are not just about showcasing our products but it’s about celebrating the trust our customers have placed in us. Our unwavering commitment remains in delivering top-quality solutions that stand the test of time. These ad films embody our core ideology of trust, innovation, and reliability."
He added, "Humor is a universal language, and through these entertaining ad films, we aim to connect with our consumers in a light-hearted and relatable way. The characters, coupled with the witty taglines, highlight the durability and functionality of our pipes, making it easier for consumers to connect with our brand."
Harshit Karnatak, Group Creative Manager at Schbang, also expressed his excitement, stating, "Our partnership with Finolex for this endeavor was a thrilling chance to spotlight innovation and dependability in the plumbing domain. Through the cinematic lens, we infused vitality into Finolex's 'Peedhiyan Badlengi, Pipe Nahi' campaign, placing its fundamental principles and the long-lasting trust it fosters under the spotlight."
As Finolex Industries continues this exciting journey, they promise that their beloved trio of plumbers will keep coming back for various occasions, making every story unique and unforgettable.
Link to the CPVC Pipes film: https://www.youtube.com/watch?
Link to the SWR film: https://www.youtube.com/
Know more about us on – www.finolexpipes.com
Know more about our community service on – www.mmpc.in
This is Finolex:
We are India’s most trusted PVC pipes and fittings manufacturer. Over the last 42 years, we have impacted the sanitation-plumbing and agricultural sectors with prudent investments across our value chain. Right from the sourcing of quality raw materials and resin production, to manufacturing, storage, transport, sales, marketing and even further downstream to include customer engagement
To stay focused on making superior quality pipes and fittings, and nothing else but that, for forty years, is no mean feat. Aligning every decision, every action, every resource towards delivering quality pipes and fittings. To choose to do just this one thing, and do it well. So that once our customers install our pipes, they completely forget about us. We take great pride in this dependable quality that has not only earned us ISO 9001:2015 certifications across plants, but also earned us the sincere affection of farmers, plumbers, homeowners, partners, associates and shareholders. They have all come to expect the world from us. Because that’s exactly what we expect from ourselves.
When we choose to diversify, it’s upstream with an open sea jetty to manage our raw materials, and downstream into last mile fulfilment. When we evolve, it has to be in our understanding of customer expectations and finding better machines and processes to meet those expectations. When we choose to expand, it is into newer markets, delivering our pipes and fittings to newer customers. And when we measure our growth, it is in reputation. The effect of which reflects in our bottom line - growing manifold in the last decade.
This quality focus is not just restricted to our products, but defines every aspect of our functioning. Whether quality support for our dealers, vendors and suppliers. Quality opportunities to our employees. Superior quality of life, education and health of the people we serve through our various social responsibility initiatives.
Over the last forty years, we have steadily added depth to our company, instead of spreading ourselves wide and thin. Consistently delivering the exact same products that fulfil the exact same promise. Every time. That’s what makes us a strong brand, with a strong network, and even stronger goodwill. We are Finolex Industries Limited.
Schbang:
Schbang, established in 2015, is a Creative, Technology and Media Transformation company with offices across Mumbai, Bangalore, Delhi-NCR, London, UK, Amsterdam and Stockholm. With a team of 1000+ members, it delivers growth-driven end-to-end solutions across creative development, strategic advisory, film production, web, design, content, data science, and media planning & buying verticals. It is also a valued Google Premier Partner, Adobe, Hubspot, MoEngage, Shopify, ONDC, and Zoho Premium Partner.
It has featured as a LinkedIn Top 25 start-up in 2018 and 2021 and on the Financial Times’ 450 High Growth Companies in the Asia Pacific List. In the last few years. Schbang has created some exciting and award-winning digital work for brands like Jio, Fevicol, Ashok Leyland, Garnier, Cipla, Asian Paints, Finolex Pipes, Crompton, Philips, Kaya Skin Clinic, London Dairy, Mattel, Xiaomi India, ASUS and many more brands.
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