This project is an important addition to the region's wine story, which has developed greatly in recent years, alongside the establishment of the Negev Wine Consortium by the Merage Israel Foundation – with over 40 wineries from the Northern Negev to Eilat as members. The consortium is a platform for cooperation, collaboration and development between the wineries and vineyards and works to promote the Negev as a unique wine and tourism destination. The foundation is currently working with the Ministry of Justice to define the Negev as a wine region as an appellation with a Geographical Indication of Origin. The Negev is also expected to receive international recognition as a cultural wine route that merges the narratives of the historical wine route with the modern-day one, combining the ancient heritage of Negev wine and today's pioneering wine industry. Plans are set in place for the planting of the heritage varieties, Sariki and Beer, alongside the thousands of acres of commonly known varieties currently grown by member of the consortium, such as Chardonnay, Chenin Blanc, Sauvignon Blanc, Malbec, Merlot, Cabernet Sauvignon, and Petit Verdot. The Minister of Environmental Protection, Idit Silman: "This is the story of the beautiful Land of Israel. The fact that a million liters of wine per year were produced in the desert and exported to the European continent 1500 years ago is both exciting and inspiring. Today we have the technological ability to plant ancient vines using ancient and modern methods in the desert, and its importance is emphasized in a time of climate change. Today, through Israeli knowledge, experience, and innovation, we can be an example to many countries facing climate challenges. This is the reason why the Ministry of Environmental Protection, together with the Merage Foundation and the Israel Institute for Innovation, leads the DeserTech innovation community that places Israel at the center of global sustainable solutions, opportunities, and an economic development. It is a great privilege for me to be the Minister who heads the Nature and Parks Authority, and I am happy to see that this beautiful and ancient site, restored with great charm and hard work, provides the public with a unique glimpse into the ancient world, and to which masses of visitors will be exposed from the country and from around the world." Eran Doron, Mayor of the Ramat HaNegev Regional Council: "I am excited about making Avdat's Tuscan vision a reality, returning the crown to its former glory, renewing Avdat's terraces with vineyards of the heritage varieties that grew here 1,500 years ago. Ramat HaNegev is at the forefront of agricultural research and development, including vines and wine production. We know how to produce quality wine in an arid climate and bring to the world groundbreaking solutions to the challenges of the wine industry in light of climate change. The planting of the traditional grape varieties deepens the historical agricultural connection in the Negev." Prof. Guy Bar Oz, University of Haifa: "The State of Israel is a pioneer on a global scale in the study of the desert. This research vineyard integrates the past, present, and future in the most practical sense, and embodies, in a tangible way, the specific weight inherent in sustainable agricultural development and its effect on local produce. Following the planting of these heritage vine varieties and the environmental attitudes towards their cultivation, the vineyard will help to showcase the conditions of ancient agricultural systems and will reveal the potential of human resourcefulness considering the limitations of an arid region, and the unique contribution of the desert to the characteristics of Negev wine grapes. Beyond the heritage value of Negev wine, past and present, we are convinced that in the increasing awareness of climate change, there is an inherent universal value in becoming closely acquainted with historical agricultural traditions adapted to desert conditions." Raya Shurki, Director General of the Israel Nature, and Parks Authority: "The planting of a vineyard in Avdat National Park is the best type of heritage project. It ignites the imagination and is pioneering in every aspect. I assume that the possibility of planting a ground-breaking heritage vineyard did not occur to David Ben-Gurion when he spoke about the vision of making the desert bloom, the return of the Negev and its importance to the State of Israel. Today we are coming full circle after 1500 years. We thank our project partners - the Israel Antiquities Authority, the Merage Foundation, the University of Haifa, and the Ramat HaNegev Regional Council. The Nature and Parks Authority will continue to make heritage sites in Israel accessible to the public and tell the story of the Land of Israel in general and the unique story of the Negev in particular. We welcome visitors and encourage them to follow the paths of the past in the heart of the desert." Nicole Hod Stroh, CEO of the Merage Israel Foundation: "The Negev is becoming an international player in the field of wine - both in growing vines in the harsh conditions of the arid desert, and in producing excellent wine with unique characteristics. Several years ago, we recognized the potential that the region has in the Negev and decided to invest and establish the Negev Wine Consortium. We work on both local and international levels to promote the Negev as an international destination for wine tourism, as part of the Foundation's activities for the development of the Negev." ABOUT TEL AVIV GLOBAL & TOURISM Tel Aviv Global & Tourism is a municipal company under the Mayor's Office. It facilitates the global quantum leap taken by the city of Tel Aviv-Yafo in creating economic and tourism growth.
Sammy Yahia Director of Tourism India and Philippines “Israel is a country with a rich cultural, historical, and religious heritage, and is home to a variety of attractions that offer something for everyone. Whether you are interested in history, culture, nature, or just looking for a unique experience, Israel is a destination that is sure to deliver”. About Israel: Whether road trips, city trips, swimming, wellness, active and cultural trips, rental car tours or family vacations, the Israeli State Tourist Office provides information about the various regions, cities, and sights in the Holy Land. Located in the eastern Mediterranean, Israel is no more than a seven-hour flight from India. The country offers a sunny climate, a wide variety of historical, archaeological, and religious sites, including houses several UNESCO World Heritage sites across the country, displaying an intriguing contrast between the ancient and modern periods. Experience the dynamic vibe of Israel. For information about the different tourism offerings, visit www.goisrael.inFor the most up to date information on the guidelines and requirements for entering Israel, visit https://israelsafe.comLink for images: https://we.tl/t-2w0XhM7wt2 For more information reach out to us at info-israel@goisrael. |
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