Stayfree_Daughter's Day_Press Note_Kiara Advani & PV Sindhu

This Daughter’s Day, Kiara Urges Parents to Talk to Their Sons About Periods

Kiara Advani, India’s leading superstar has captivated audiences with her stellar performances in Bollywood and Tollywood. She stands as the quintessential youth icon and a role model for millions across India. This Daughter’s Day, the actress took to her Instagram profile to urge her fans especially parents to talk to their sons about periods from an early age to normalize conversations around periods as part of her association with Stayfree, India’s leading menstrual hygiene brand.

Through an Instagram post, Kiara highlighted the importance of parents having open conversations with their sons about menstruation and tell them #itsJustPeriod, championing healthy period conversations for both, girls and boys.

PV Sindhu Champions a Generation of Change, urges parents to talk to their sons about periods this Daughter’s Day

PV Sindhu is recognized as the pinnacle of achievement in India having made an indelible mark in the world of sports with her badminton skills. Her journey is a living testament to her unwavering commitment and exceptional prowess to her game. This Daughter’s Day, PV Sindhu leveraged her significant influence on social media to inspire her fans especially parents, to initiate conversations with their sons about menstruation from an early age. The Badminton world champion’s Instagram post/video in association with Stayfree acts as a catalyst in normalizing conversations around periods amongst boys and aims to destigmatize taboos to promote a more informed and empathetic society.

In an Instagram reel, PV Sindhu, brand ambassador for Stayfree is seen enjoying a moment of reflection over coffee at her study table. She shares, “Being in this field made me realize how crucial it is for boys to understand periods”. She articulates how a minute can alter her game and how a minute of conversation can ignite change in the mindset of our society towards menstruation.  “This Daughter’s Day, pledge to talk to your sons. Reassure them it’s a normal, natural aspect of life!” she quoted.

To take the pledge, parents can visit Stayfree® microsite- https://www.stayfree.in/talktoyoursons as well as understand how to have a healthy conversation with their sons about periods.