Sunday 31 March 2024

DPS Indirapuram Organizes a Learning Trip to KidZania

Delhi Public School Indirapuram organized a learning trip to Kidzania Delhi NCR for its Class 3 students.

The school has always aimed to stimulate the intellectual growth of each child, ensuring their energy is

channelized in the right direction.

Kidzania Delhi NCR is a global indoor entertainment and learning center specially designed for children.

The interactive kids' play zone offers children from 2 to 16 years of age a unique platform to explore

various professions while having fun. The interactive and edutainment center aims to empower,

educate, and inspire kids through various fun role-play activities.

Ms. Priya John, Principal, DPS Indirapuram, expressed, "Delhi Public School Indirapuram believes in

nurturing not only just academic excellence but also fostering holistic experience. Our students' learning

trip to Kidzania proved to be a captivating and educational experience. The blend of role-playing,

teamwork, and financial literacy exercises provided them with a comprehensive learning experience that

was both memorable and effective. We are proud to facilitate such enriching experiences that inspire

lifelong learning and growth."

“Educational Tour of CA Students to Reserve Bank of India Monetary Museum”

MARCH 31

27th March 2024

The WICASA and WIRC of ICAI organized Educational Tour to “Reserve Bank of India

Monetary Museum” for CA Students on Wednesday, 27th March 2024.

This Program is an ideal platform for the CA Students to in which students interacted with

various questions related to working of Reserve Bank of India, visited there premises and

witness real time experience. Chartered Accountants Student actively participated in the

educational Tour.

This Educational Tour was Co-ordinated by Ms. Ritika Deora, Vice Chairperson, WICASA,

and Mr. Jaimin Vaidya, Secretary, WICASA, and Mr. Shashank Gujrati, Treasurer, WICASA

under the Guidance of CA Ankit Rathi, Chairman, WIRC of ICAI, and CA Piyush

Chandak, Chairman, WICASA (WIRC) of ICAI.

There were more than 200 participants physically and virtually. 
CA Ankit Rathi, Chairman WIRC, guided students about importance of learning practical aspects of Bank Audit and CA Piyush Chandak, Chairman WICASA (WIRC) emphasised the use of Artificial Intelligence in CAs profession and revealed the two characters named as WICASA Buddies created by using Artificial Intelligence which will be known as WICASA Buddies henceforth. 

“Seminar on Bank Branch Audit for CA Students”

31st March 2024

The WICASA and WIRC of ICAI organized Seminar on “Bank Branch Audit” for CA Students on

Sunday, 31 st March 2024.

This Program is an ideal platform for the CA Students to participate and gain the benefit from

academician who addressed the Program on “Bank Branch Audit” that made these future torch

bearers of the profession, national and professional leaders and fulfilling their Social

Responsibilities.

CA. Rakshita Yadav Guided Students on “Practical Aspects on IRAC Norms” CA. Swati

Panchal Guided Students on “Working methodology for Reporting in LFAR”.

This Seminar was Co-ordinated by Ms. Ritika Deora, Vice Chairperson, WICASA, and Mr

Jaimin Vaidya, Secretary, WICASA, and Mr. Shashank Gujrati, Treasurer, WICASA under the

Guidance of CA Ankit Rathi, Chairman, WIRC of ICAI, and CA Piyush Chandak, Chairman,

WICASA (WIRC) of ICAI.

Gurgaon Grooves to the Rhythm of B Praak with Imperial Blue Superhit Nights

Gurgaon, March 30, 2024: Imperial Blue Superhit Nights brought a spectacular night to Gurugram with

an electrifying performance by the sensational B Praak on March 30, 2024. The event, held at the iconic

Huda Gymkhana Club, saw music enthusiasts from across Delhi NCR come together for an unforgettable

night of entertainment.

B Praak, known for his soulful voice and chart-topping hits, captivated the audience with his mesmerizing

performance. The atmosphere was charged with excitement as fans sang along to his popular tracks,

including his recent chartbusters that have dominated the music industry. Imperial Blue Superhit Nights,

known for curating exceptional live music experiences which continue to set new benchmarks in the

realm of entertainment. The collaboration with B Praak represents yet another milestone in this endeavor,

as it brings together the powerhouse talent of one of India's most brilliant artists with the platform's

unwavering commitment.

"We are thrilled to have collaborated with B Praak for this exceptional event in the vibrant city of

Gurugram. His remarkable performance was met with fervent enthusiasm from the audience, creating an

atmosphere charged with infectious energy. At Imperial Blue, our commitment lies in providing

unparalleled music and entertainment experiences that deeply resonate with our consumers. As a brand,

we take immense pride in curating such events, which embody Imperial Blue's fundamental philosophy of

embracing life with a smile", said Ishwindar Singh, General Manager – Marketing at Pernod Ricard

India.

Sharing his thoughts on the event, B Praak expressed, "Associating with Imperial Blue Superhit Nights

for this unforgettable occasion was truly incredible. The audience's energy was electrifying, and I couldn't

resist being caught up in their enthusiasm. These instances reinforce my passion for music – it's about

forging meaningful connections with others. Performing for my fans always brings me immense joy, and I

am deeply grateful for their unwavering support. This project has been an amazing experience for me

because I personally resonate with the brand's philosophy of embracing life with a smile."

Imperial Blue Superhit Nights has become synonymous with top-tier musical experiences, featuring some

of the biggest names in the industry. With each event, Imperial Blue continues to raise the bar, setting

new standards for live entertainment in India.

Saturday 30 March 2024

फोर्टिस अस्पताल मुलुंड ने मध्य मुंबई में पहला मूवमेंट डिसऑर्डर एंड डीबीएस क्लीनिक खोला

मुम्बई, महाराष्ट्र, भारत

  • यह विशेष विभाग चलने-फिरने में परेशानी और दिक्कत महसूस करने वाले मरीजों को संपूर्ण नजरिए से फिर से ठीक से चलने-फिरने की ताकत प्रदान करता है

  • हर साल, फोर्टिस अस्पताल मुलुंड में ठीक तरह से चलने-फिरने में परेशानी महसूस करने वाले करीब 350-400 लोगों का इलाज होता है

फोर्टिस अस्पताल मुलुंड ने मूवमेंट डिसऑर्डर एंड डीबीएस क्लीनिक का शुभारंभ किया। यह चलने-फिरने में तरह-तरह की परेशानी महसूस करने वाले लोगों के इलाज के लिए एक समर्पित सुविधा है। यहां डायस्टोनिया, ट्रेमर्स, चेहरे पर आने वाली ऐंठन यानी हेमिफेशियल स्‍पाज्‍़म और एटैक्सिया का इलाज किया जाता है। इस यूनिट का उद्घाटन न्यूरो और स्पाइन सर्जरी के सीनियर कंसल्‍टेंट डॉ. गुरनीत सिंह साहनी और मुलुंड स्थित फोर्टिस अस्पताल के फैसिलिटी डायरेक्टर डॉ. विशाल बेरी ने किया। इस अवसर पर पहले चलने-फिरने में परेशानी महसूस करने वाले और अब अपना सफलतापूर्वक इलाज करा चुके मरीज भी मौजूद थे।

फोर्टिस अस्पताल मुलुंड में मूवमेंट डिसऑर्डर एंड डीबीएस क्लीनिक के शुभारंभ अवसर पर अस्पताल की टीम

मूवमेंट डिसऑर्डर क्लीनिक का संचालन डॉ. गुरनीत सिंह साहनी की अगुवाई में उनकी टीम करेगी। इस टीम में मूवमेंट डिसऑर्डर विशेषज्ञ डॉ. अनिल वेंकट चलम और डॉ. सईद मोइद जफर शामिल है। यह क्लीनिक मरीजों की बीमारी और स्थिति की पूरी तरह से जांच कर व्यक्तिगत उपचार योजना प्रदान करता है। इनमें न्यूरोलॉजिस्ट्स से सलाह, मेडिकशन थेरेपी, बोटोक्स के इंजेक्शन और संभावित सर्जरी शामिल है। इलाज के तहत मरीज की स्टीरियोटैक्टिक सर्जरी, रेडियो फ्रीक्‍वेंसी सर्जरी, डीप ब्रेन स्टिम्युलेशन (डीबीएस) करने के साथ रोगियों में शारीरिक और संज्ञान लेने की शक्तियां फिर से विकसित की जाती है। इसके अलावा साइकोथेरेपी से भी मरीजों का इलाज किया जाता है।

फोर्टिस अस्पताल मुलुंड में न्यूरो और स्पाइन सर्जरी के सीनियर कंसलटेंट डॉ. गुरनीत सिंह साहनी ने कहा, “चलने-फिरने में गड़बड़ी या परेशानी लंबे समय से चली आ रही पुरानी बीमारी का नतीजा होती है, जो मरीजों और उनके परिवार के लिए काफी चुनौतियां पैदा करती हैं। मरीजों की जांच के बाद देखा गया है कि पिछले कुछ सालों से इस तरह के मामले बढ़ रहे हैं। इस समय चलने-फिरने में होने वाली परेशानी से प्रति 10 लाख लोगों में से 60 से 100 लोग पीड़ित है। यह याद रखना बहुत जरूरी है कि इस बीमारी को दूर करने और मरीजों का जीवन-स्तर सुधारने के लिए इलाज के विकल्प उपलब्ध हैं।’

चलने-फिरने की बीमारी से पीड़ित लोगों के इलाज की प्रक्रिया तब और भी जटिल हो जाती है, जब इसके काफी गंभीर लक्षण दिखते हैं। हाथ पैरों का न चाहते हुए हिलना और हाथ पैरों में कंपकंपी को अक्सर इलाज कराने योग्य बीमारी न मानकर पारिवारिक लक्षण नाम कर खारिज कर दिया जाता है। इससे मरीजों को अक्सर शर्मिंदगी झेलनी पड़ती है। हालांकि, इस तरह की धारणाएं लोगों की जिंदगी पर असर डालती है, इसलिए इस तरह की बीमारियों का समय पर इलाज और जांच कराना काफी महत्वपूर्ण हो जाता है। मूवमेंट डिसऑर्डर क्‍लीनिक में टीम मरीजों के इलाज के लिए नई तकनीकी और वैज्ञानिक प्रगति का सहारा लेने के लिए पूरी तरह समर्पित है। यहां टीम की ओर से रोगियों का बेहतर ढंग से इलाज के लिए नई चिकित्सा तकनीक को अपनाया जाता है।

चलने-फिरने और कोई काम करने में दिक्कत महसूस करने वाले मरीजों के लिए मूवमेंट डिसऑर्डर एंड डीबीएस क्लीनिक की जरूरत पर जोर देते हुए डॉ. गुरनीत सिंह साहनी ने कहा, “आम धारणा के विपरीत चलने-फिरने में दिक्कत या परेशानी किसी भी उम्र में महसूस की सकती है। यह केवल बुजुर्गों को ही नहीं होती, जैसा कि अक्सर माना जाता है। हालांकि, पार्किंसन रोग बुढ़ापे से जुड़ा है, कई स्थितियों जैसे डायस्टोनिया का जेनेटिक आधार होता है, इस कारण यह बीमारी नौजवानों में भी दिखाई देती है। मरीजों की बढ़ती हुई तादाद से संपूर्ण विशेषज्ञता रखने वाले मूवमेंट डिसऑर्डर एंड डीबीएस क्‍लीनिक की जरूरत महसूस होने लगी है, जिससे अलग-अलग बीमारी से पीड़ित रोगियों की अलग-अलग चिकित्सा संबंधी जरूरतों को प्रभावी ढंग से पूरा किया जा सके।’’ 

 

मूवमेंट डिसऑर्डर के क्षेत्र में सबसे महत्वपूर्ण चुनौती इस स्थिति को लेकर जागरूकता का अभाव है। पब्लिक के साथ कई अस्पतालों के डॉक्टरों में इस बीमारी को लेकर पर्याप्त जागरूकता नहीं है। चलने–फिरने में दिक्कत या परेशानी का दायरा अलग-अलग मरीजों में अलग-अलग हो सकता है। उदाहरण के लिए हाथ पैरों में कंपन से पीडि़त मरीज अजीबीगरीब हरकतें कर सकता है। जबकि पार्किंसन बीमारी से पीड़ित मरीजों में धीमी और हाथ-पैरों को झटकने की आदत देखी जा सकती है। बीमारी के इन अलग-अलग लक्षणों के बावजूद दोनों ही तरह के मरीजों को इलाज की जरूरत होती है, जो मूवमेंट डिसऑर्डर एंड डीबीएस क्लीनिक में विशेषज्ञों की देखरेख में इलाज से प्रभावी ढंग से पूरी हो सकती हैं। 

 

मुलुंड के फोर्टिस अस्पताल में फैसिलिटी डायरेक्टर डॉ. विशाल बेरी ने कहा, “चलने-फिरने में होने वाली गड़बड़ियों के प्रति मरीजों को जागरूक करने की जरूरत काफी तेजी से उभर रही है। इससे मरीजों को जल्दी जांच कराने और इलाज शुरू करने में मदद मिल सकती है। चलने-फिरने में मरीजों को होने वाली परेशानी से रोगियों और उनके परिवारों पर भावनात्मक बोझ बढ़ जाता है। चिकित्‍सा उपचार के साथ थेरेपी से, जिसमें मनोवैज्ञनिकों से सलाह और समर्थन व मदद देने वाले समूह शामिल हैं, हम मरीजों का इलाज करते हैं। इससे हम मरीजों को अपनी स्थिति सकारात्मक और प्रभावी ढंग से मैनेज करने में मदद करना चाहते हैं।’’ 

Friday 29 March 2024

STEP successfully hosted Green Ribbon Fest to encourage innovation in mental health entrepreneurship

*Mumbai, India - March, 2024:* STEP, a leading non-profit organization dedicated to empowering women entrepreneurs, successfully hosted the inaugural Green Ribbon Fest on Thursday, at the Hall of Harmony, Nehru Centre, Worli, Mumbai. The event, which ran from 10 am to 5 pm, brought together mental health startups, investors, industry experts, and stakeholders for a day filled with impactful discussions, pitch presentations, and networking opportunities.
The Green Ribbon Fest was founded as a platform to encourage innovation and entrepreneurship in the field of mental health. Against the backdrop of increasing awareness and destigmatisation efforts surrounding mental health, the fest aimed to address the critical need for accessible and comprehensive support systems in today's fast-paced and digitally connected world.
Speaking at the event, Reinu Shah, Founder, STEP said, “It is necessary to highlight mental health and look into cutting-edge ways to address mental health issues as societies struggle with a variety of issues. Neglecting mental health can lead to a range of problems, including depression, anxiety, among others. As an incubator, our aim is to encourage innovation and collaboration in the mental health entrepreneurship space. By promoting mental health awareness, reducing stigma, and fostering supportive environments, we can create a society where everyone has access and support they need to thrive mentally and emotionally.”
In the next session, Stepper Ms. Bhavana Issar wowed the audience with an emotional tale of personal and professional experiences highlighting the issues plaguing family caregivers and stated that there isn’t an equivalent word for caregiver in any of the Indian languages. She emphasized that not only the patients but the family caregivers need a community of others who are walking through difficult conditions so that no one feels alone and everyone can replenish their emotional reservoirs. Bhavana is the Founder & CEO of Caregiver Saathi, a social venture dedicated to providing tech-enabled support for family caregivers.
Neha Kirpal, Founder, Amaaha Health said, "The Green Ribbon Fest provides an important forum for startups, investors, and industry experts to come together and drive meaningful change in the mental health landscape. I urge people to work together and build this ecosystem. We need to educate our stakeholders, keep doing advocacy to our stakeholders so that they can educate our investors, educate other sectors and other doctors so the ecosystem can build. Mental health should be treated as science as it creates an impact on every aspect of our lives, everybody needs to work together to solve mental health. By working together, we can build a more accepting and caring society where mental health is valued and encouraged."
Further, she added, “In reflection on the relevance of the event. We can develop workable solutions to deal with our society's changing mental health necessities by encouraging innovation and teamwork. In the field of mental health, activities such as the Green Ribbon Fest are essential for increasing awareness, encouraging cooperation, and sparking creativity. Together, we can build a more promising and healthful future for everyone."
The event showcased the most promising mental health innovators, with 10 startups selected as winners from approx.100 applications received from all over the country. The diverse panel of jury comprised of investors, entrepreneurs, and mental health experts. The startups were categorized into revenue, pre-revenue & prototype stages.
The winners of the pitching competition were INSIGHTE Counselling Vertical- Co Founder: Nikita Nath, Strangify - Founder: Himanshu Rajporohit, Goodlives - Founder: Sakshi Shah, Wellbe – Co Founder: Dr. Siddarth Kumar, Curomates  - Founder: Anirudh Roy; and Reboot Wellness - Founder: Saloni Malhotra, Niya - Co Founder: Nidhi Lal, Momly -  Co Founder: Supriya Anantkrishnan, and Crink App – Co Founder: Mariyam V Vijayana.
The grand prize, accompanied by a grant of Rs 10,00,000 lakh, was won by Kodate Parenting, led by Jeyappriadhevi J, for building an innovative solution to parenting issues.
When asked about the importance of winning the grant, the winners expressed a sense of gratitude and happiness for their victory. They expressed that winning the grant will significantly aid in the further development and expansion of their startup ventures. This sentiment underscores the importance of such opportunities in providing crucial support for budding entrepreneurs to realize their visions and advance their businesses.
Durmeric Natureceuticals Pvt Ltd served as the gifting partner, underlining their commitment to supporting mental health entrepreneurship.
The Green Ribbon Fest concluded with the prize distribution. STEP expressed gratitude to all the guests, sponsors, and participants for their vital roles in making the event a success. The Green Ribbon Fest, supported by Parivartan, signifies a significant stride towards fostering innovation and collaboration in the mental health sector.

Elevating the Fashion Game: Azorte- India's Only Fashion NeoStore Now Open at Vegas Mall Dwarka

Vegas Mall, Delhi's premium shopping and entertainment destination, announced a strategic

partnership with Azorte, India's only fashion NeoStore, on 28th March 2024. Various esteemed

influencers graced the event and Sakshi Sindwani, one of the mega influencers, hosted the event. An

anchor brand of Reliance Retail, Azorte is the go-to destination for fashion-forward customers in India.

The addition of Azorte to Vegas Mall offers a unique shopping experience to the visitors, bringing the

best of contemporary Indian and international fashion. Azorte's exotic range goes beyond clothing and

includes fashion accessories, beauty products, footwear, and many more, where shoppers can discover

an impressive collection. This latest addition reflects Vegas Mall's commitment to providing a world-

class shopping environment where visitors can explore and indulge in their passion for fashion.

Mr. Ravinder Choudhary, Vice President of Vegas Mall, conveyed his excitement regarding the

collaboration, stating, "We are delighted to welcome Azorte to Vegas Mall, as this partnership

seamlessly aligns with our commitment to providing visitors with an exceptional shopping experience.

Offering a wide range of on-trend pieces and reinvented classics, Azorte's diverse array caters to the

preferences of our visitors. We are confident that this addition will enhance the already diverse

offerings available at Vegas Mall."

Panchami Ghavri Challenges Stereotypes: 'Women Can Work Together' in 'The Crew'

In an industry often dominated by male-centric narratives, casting director Panchami Ghavri stands as a beacon of change, spearheading projects that celebrate the strength and complexity of female characters. Ghavri's upcoming project, "The Crew," promises to be a game-changer, boasting a stellar cast led by powerhouse actresses Tabu, Kareena Kapoor, and Kriti Sanon. Now, Panchami opens up about the importance of female-centric films, the evolving preferences of the audience, and her hopes for the impact of such projects.
"I think there always has been a disparity in the kind of box office openings female-led films take as compared to male," Ghavri reflects candidly. "Our male-to-women ratio is not the best in general. However, I haven’t seen this much excitement about a female-led film in a long, long time. Everyone I meet is excited about 'The Crew.' It’s also a really exciting cast; we haven’t seen such a strong female cast in a long time."
Ghavri's enthusiasm for the project is palpable, fueled by the prospect of challenging age-old norms and stereotypes. "First of all, to break the age-old norm that women can’t work together. Whoever said this was a man," she quips with a smile. "I think women have really interesting stories to tell, and through a different lens. Rhea [Kapoor] herself is always looking for scripts that have a strong female voice in them. I think in India, we’re still a long way to go, but we’re getting there for sure!"
Indeed, the landscape of Indian cinema is witnessing a gradual but significant shift, as audiences increasingly gravitate towards narratives centered on women. Ghavri acknowledges this trend, noting, "The audience is changing their preferences when it comes to female-led films. I’m a woman, and I love strong narratives of women. At the end of the day, women are able to hustle at work, handle kids, run a home, manage family expectations—all of it simultaneously."
With "The Crew," Ghavri and her team are poised to make a significant impact, not only in challenging gender stereotypes but also in amplifying the voices of women in cinema. "Then often you hear of men needing help with getting appointments for themselves," Ghavri remarks with a laugh. "It’s funny, but it’s true. So I think the stronger our voice, the more we will be heard. Things are changing for sure!"
As the film industry continues to evolve, Ghavri remains committed to championing stories that resonate with authenticity and depth. With "The Crew," she hopes to inspire a new generation of filmmakers and audiences alike, proving that women-led narratives are not only relevant but essential in shaping the cultural landscape of Indian cinema.
On the work front, Panchami Ghavri is making waves with her exciting lineup of upcoming projects and recent releases. With "The Crew" and "Mr and Mrs Mahi" on the horizon, Ghavri is poised to showcase her knack for assembling stellar casts and championing compelling narratives. These projects promise to captivate audiences with their diverse storytelling and dynamic characters. Meanwhile, Ghavri's recent releases, including "Murder Mubarak," "Yodha," "Karmma Calling," and "Showtime," have garnered praise for their innovative approach and engaging storytelling. As a casting director with an eye for talent and a commitment to pushing boundaries, Ghavri continues to leave an indelible mark on the Indian film industry.

The China Gate Group, a leader in the Asian restaurant scene, proudly introduces Goh Jia Ting, a premium pan-Asian and seafood haven in Bandra

Mumbai, 29th March, 2024: After the success of Global Fusion, Bora Bora, Walkman Bar and TAP, Mr. Krishna and Ankit Tamang have opened a brand new seafood restaurant in the by-lanes of Bandra, the culinary heart of Mumbai. Goh Jia Ting promises a unique dining experience, combining delectable Pan-Asian cuisine with a cosy  ambiance.

The owner of China Gate Group, Ankit Tamang expressed his excitement for their new project, saying, “At Goh Jia Ting, we aspire to be a culinary destination that delivers an extraordinary dining experience by bringing together the most talented chefs, using the finest ingredients, and mastering the delicate balance of traditional Asian recipes with innovative techniques to create dishes that are both authentic and extraordinary.”

Goh Jia Ting welcomes people to immerse themselves in a warm and inviting atmosphere, where families are embraced by a warm and inviting atmosphere. As you enter, the pleasures of the sea unfold in an ambiance that feels like an oceanic embrace, inviting you to savor moments of joy together. When asked about the significance of the name, Mr. Tamang said, “The restaurant is inspired by my family friends and my long term chef - the Goh Family. It is basically an hommage to Mr Goh who helped make Global Fusion what it is today and is no longer with us.”

The restaurant embraces the natural world with abundant foliage that creates a refreshing and lively backdrop. Plants not only offer a touch of nature, but they also induce a sense of tranquillity, making it the ideal place for families to unwind and enjoy their dinner together. Paintings depicting natural elements decorate the walls and ceiling. These artworks, together with the delicate illumination provided by cane hanging lamps, contribute to a relaxing atmosphere. The lighting, inspired by the mellow glow of sunsets, sets the tone for a laid-back eating experience, ideal for families looking for a hearty lunch. The lighting in the restaurant is deliberately designed to mimic the warm hues of a sunset, providing a golden glow across the space.

The menu features an array of fresh and exotic seafood dishes, which is their speciality, however, they also have vegetarian options. Some of their dishes include; Crispy Pomfret Thai Style, with a fried preparation of the beloved pomfret, dressed in a delicious coconutty stir-fry sauce, Steam Edamame with sea salt, Salt and Pepper Calamari, Whole Lobster with noodles, drenched in a delicious sauce of your choice, Vegetarian Baked Hakka Noodle, Goh Jia Ting signature Peking Duck. Dessert lovers with an array of classics like Lychee Panna Cotta, and unique and interesting desserts to entertain your sweet tooth like Chocolate Dome with Hot Butter Caramel Sauce drizzled on the top

Goh Jia Ting’s cocktails display a certain knowledge and depth of mixology. Like their Kokum Sour, made with Kokum Extract, Bourbon, Lemon juice, Bitters, this refreshingly sour concoction is keeping with the times. Or Cho Cho, their signature creation, with Gin, Gooseberry, Ginger, Lemon juice and tonic, which is so simple yet so delicious.

Crocs India Limited and Metro Brands Limited Extend Partnership for Continued Growth in India


Mumbai, 29 March 2024: Marking a pivotal achievement in its retail journey, Metro Brands

Limited (MBL), one of India’s largest footwear and accessories specialty retailers, has announced

the extension of its partnership with Crocs India Limited (CIL), a world leader in innovative casual

footwear. The renewal is sealed through a retail partnership agreement, with few changes in

agreement terms, most important being granting MBL exclusive rights to operate and own Crocs

“full price” stores across the western and southern states in India and increase in residual balance

term of the contract. Further, MBL will have rights to continue, renew & operate all existing stores

that are currently operational in Northern & Eastern states of India.

The partnership, which commenced in 2008, was initiated with the introduction of Crocs' products


within MBL multi-brand outlets. In 2015, this partnership deepened as the brands inked a non-

exclusive retail license agreement. This agreement authorized MBL to distribute Crocs products


in India, aligning seamlessly with the MBL mission of bringing global brands to India and offering

a dynamic retail experience to its customers. Today, MBL operates over 200 exclusive stores of

Crocs across India.

Sumit Dhingra, VP & General Manager, India, Middle East & Africa, Crocs said, “Metro

Brands has truly excelled in elevating Crocs’ presence in India. They have played a pivotal role

in translating our unique value proposition of self-expression, personalization and iconic comfort

– into a retail experience that resonates deeply with Indian consumers. As our valued partners,

they've been instrumental in our success story. We're excited to continue this journey together,

broadening our reach and unlocking even more possibilities for our customers in India."

Nissan Joseph, CEO, Metro Brands Limited, said, “Our partnership with Crocs has been truly

extraordinary, and we are poised for further growth in advancing Crocs' presence in our country.

At Metro Brands, our dedication remains steadfast in delivering a world-class retail experience

and owning customer’s footwear wardrobe. The journey ahead is filled with limitless possibilities

and milestones, and we are confident about the exciting future with Crocs that lies ahead."

Within the MBL family, an array of brands, including iconic Indian labels like Metro Shoes, Mochi,

Walkway and popular international choices like Crocs and FitFlop, have prospered. The company

also recently announced a strategic partnership with US-based footwear giant Foot Locker, and

with Fila already on board, MBL is poised to elevate the sportswear culture in India.


About Metro Brands Limited (BSE: 543426; NSE: METROBRAND)

www.metrobrands.com

Metro Brands is one of the largest Indian footwear specialty retailers and is amongst the

aspirational Indian brands in the footwear category. The Company opened its first store under the

Metro Brand in Mumbai in 1955 and has since evolved into a one-stop shop for all footwear needs,

by retailing a wide range of branded products for the entire family including men, women, unisex

and kids, and for every occasion including casual and formal events. In addition to men’s,

women’s, and kid's footwear, it also has a wide range of handbags, belts, wallets, etc.

Metro Brands retails footwear under its own brands of Metro, Mochi, Walkway, Da Vinchi and J.

Fontini, as well as certain third-party brands such as Crocs, Fitflop, Fila, Skechers, Clarks, Puma,

and Adidas which complement its in-house brands. The Metro footwear range is specially curated

based on the regional sensitivity to cater to the needs of different regions.

As of 31st December, 2023, the Company operated 826 Stores across 192 cities spread across

31 states and union territories in India

Critics laud Kunal Kemmu’s impressive direction in ‘Madgaon Express’, call it a ‘smashing directorial debut’


*Kunal Kemmu garners rave reviews for superlative direction in his debut directorial ‘Madgaon Express’, earns ‘full marks’ from critics*
Kunal Kemmu impresses with strong direction in his debut directorial ‘Madgaon Express’
After much wait and anticipation, actor-turned-filmmaker Kunal Kemmu’s debut directorial, ‘Madgaon Express’ has finally hit the screens today and opened to brilliant reviews from critics nationwide. Bringing his humour to the forefront, Kunal Kemmu has indeed set the bar high as a filmmaker with his superlative comedy drama. Critics are awarding full marks to Kemmu, applauding ‘Madgaon Express’ and labelling it a ‘smashing directorial debut’. They are further crediting him for excelling in the story, screenplay and dialogues, as well as his singing and songwriting in the ‘Hum Yahin’ song from the film. An ode to past comedies, the film is being hailed as an extremely funny trip to the movies.
Adding to the same, other critics stated that Kunal Kemmu has “knocked it out of the park” with his very first project as a director and has penned a screenplay that’s all kinds of hilarious, packed with plenty of funny one-liners, repartees and situations. Not shying away from applauding him, a critic beautifully said, “Madgaon Express is something that we’ve never seen before, and thank god for that.” Further, another critic has called the film and Kunal’s direction a “top-notch laugh riot” with phenomenal comic timing, making it truly worth the wait. Declaring ‘Madgaon Express’ a “must-watch,” another critic praised Kunal Kemmu affirming, “This Kunal Kemmu-led train will leave you laughing off your seats.” Lauding the film, a critic hailed it as “uproariously funny”. 
Continuing to bask in the glory of fantastic reviews and love for his brilliant directorial debut, Kunal Kemmu has transported us back to the classic, feel-good comedy cinema that we longed for all this while.
A comedy-drama, ‘Madgaon Express’ follows the misadventures of three childhood friends on a trip to Goa that takes an unexpected turn into the world of drug trafficking. With an ensemble cast featuring Pratik Gandhi, Avinash Tiwary, Nora Fatehi, Divyendu and more, the film promises a stellar blend of humour, drama and suspense.
Written and Directed by Kunal Kemmu and produced by Ritesh Sidhwani and Farhan Akhtar under the banner of Excel Entertainment, ‘Madgaon Express’ has hit the screens today.

Listen Now! Singer-Songwriter Armaan Malik joins forces with Lost Stories and Ananya Birla for ‘Jazbaati Hai Dil’ from ‘Do Aur Do Pyaar


*Singer-Songwriter Armaan Malik unites with Lost Stories and Ananya Birla for the perfect summer love song ‘Jazbaati Hai Dil’ from ‘Do Aur Do Pyaar’*
*Out Now: Singer-Songwriter Armaan Malik sets the mood right for summer love with ‘Jazbaati Hai Dil’ from ‘Do Aur Do Pyaar’*
After recently stunning the audience with his surprise performance alongside American music producer and DJ Marshmello at his Mumbai concert and unveiling his new collaboration with the artist, Singer-Songwriter Armaan Malik is set to dominate music charts once again with his new song titled ‘Jazbaati Hai Dil’ from the movie ‘Do Aur Do Pyaar’. An exciting collaboration between Armaan Malik, Lost Stories and Ananya Birla, the song offers a fun romantic musical treat for all Armaan Malik fans out there. While the musician is widely admired for his singles and albums, audiences eagerly await Armaan’s film tracks as well, owing to his musical talent.
Speaking of ‘Jazbaati Hai Dil’, the song has been composed by Lost Stories, sung by Armaan Malik and Ananya Birla and penned by Kunaal Vermaa under the Panorama Music label. Out on all streaming platforms and available to watch on YouTube, ‘Jazbaati Hai Dil’ has opened to a heartwarming response from netizens all across, showering love on Malik’s voice and its peppy beats and romantic vibe. 
 Check out the song here:
Sharing his thoughts on the song, Armaan Malik said, “‘Jazbaati Hai Dil’ is a breezy new-age love song and I had a great time collaborating with talented artists and lyricists like Lost Stories, Ananya Birla and Kunaal Vermaa. It’s refreshing and fun and I’m excited to see everyone’s response to the song. It’s a perfect summer love song!”
Later, Armaan Malik posted the song on his social media handle saying, “out now! #JazbaatiHaiDil”
(Plugin screenshot)
Meanwhile, Armaan Malik had also joined English singer-songwriter Ed Sheeran in his recently held Mumbai Concert and blew the crowd away with his performance during the show.

Thursday 28 March 2024

भारत में 'समावेशी आजीविका' विस्तार के लिए ग्रामीण विकास मंत्रालय की J-PAL दक्षिण एशिया के साथ साझेदारी


J-PAL दक्षिण एशिया भारतीय महिलाओं के नेतृत्व में विकास हेतु साक्ष्य-आधारित समाधान के लिए नोलेज पार्टनर के रूप में MoRD का समर्थन करेगा

Mar 27, 2024 12:00 IST 

नई दिल्ली, दिल्ली, भारत

भारत सरकार के ग्रामीण विकास मंत्रालय (MoRD) ने IFMR में अब्दुल लतीफ जमील पॉवर्टी एक्शन लैब (J-PAL) दक्षिण एशिया को 'समावेशी आजीविका' कार्यक्रम हेतु एक नोलेज पार्टनर के रूप भागीदार बनाया है। यह कार्यक्रम ग्रामीण महिलाओं को आत्मनिर्भरता के मार्ग पर लाने के लिए डिज़ाइन किया गया एक व्यापक आजीविका कार्यक्रम है।

एमओआरडी - एमओयू

'समावेशी आजीविका' कार्यक्रम BRAC के ग्रेजुएशन एप्रोच के अनुकूल काम करेगा, जो एक व्यापक आजीविका कार्यक्रम है। यह J-PAL और इनोवेशन फॉर पॉवर्टी एक्शन से संबंद्धित शोधकर्ताओं द्वारा यादृच्छिक मूल्यांकन को सबसे गरीब परिवारों को अत्याधिक गरीबी से बाहर निकालने में प्रभावी पाया गया है।

इस साझेदारी के हिस्से के रूप में, J-PAL दक्षिण एशिया भारत में समावेशी आजीविका का विस्तार करने के लिए निर्णय लेने के लिए वैज्ञानिक साक्ष्य और डेटा का उपयोग करने में MoRD का समर्थन करेगा।

'समावेशी आजीविका में व्यवसाय प्रशिक्षण, जीवन-कौशल कोचिंग और अल्पकालिक वित्तीय सहायता शामिल होगी और इसे MoRD के प्रमुख आजीविका कार्यक्रम दीनदयाल अंत्योदय योजना - राष्ट्रीय ग्रामीण आजीविका मिशन (DAY-NRLM) के माध्यम से पूरे भारत में ग्रामीण महिलाओं को प्रशासित किया जाएगा।

समझौता ज्ञापन पर चरणजीत सिंह, अतिरिक्त सचिव, ग्रामीण आजीविका, ग्रामीण विकास मंत्रालय, स्मृति शरण, संयुक्त सचिव, ग्रामीण आजीविका, ग्रामीण विकास मंत्रालय, निवेदिता प्रसाद, उप सचिव, ग्रामीण विकास विभाग, रमन वाधवा, निदेशक, डीएवाई-एनआरएलएम, और उषा रानी, आईबीसीबी एसआईएसडी और एचआर, एनआरएलएम, शोभिनी मुखर्जी, कार्यकारी निदेशक, जे-पाल दक्षिण एशिया एवं शरण्या चंद्रन, निदेशक, नीति और संचार, जे-पाल दक्षिण एशिया की उपस्थिति में हस्ताक्षर किए गए।

इस साझेदारी का प्रमुख उद्देश्य एक ऐसे ईको सिस्टम का निर्माण करना है जो विस्तृत साक्ष्य साझा करने, ज्ञान अंतराल को पाटने और राष्ट्रव्यापी विभिन्न राज्यों और संदर्भों में ग्रेजुएशन अपरोच को सफलतापूर्वक अपनाने के लिए आत्मविश्वास पैदा करने की दिशा में काम कर सके।

चरणजीत सिंह, अतिरिक्त सचिव, ग्रामीण आजीविका, ग्रामीण विकास मंत्रालय, ने कहा कि किसी भी कार्यक्रम को वास्तविक समय में फीडबेक प्राप्त होना महत्वपूर्ण है और यह समझौता ज्ञापन इस प्रक्रिया में मदद करेगा।

 J-PAL दक्षिण एशिया महिलाओं पर केन्द्रित विकास पर काम करने के लिए NRLPS-DAY-NRLM के भीतर नए शोध करने और डेटा उपयोग को संस्थागत बनाने हेतु MoRD के साथ मिलकर एक जेंडर इम्पैक्ट लैब भी स्थापित करेगा।

MoRD के साथ J-PAL दक्षिण एशिया की साझेदारी ASPIRE द्वारा समर्थित है जो कि बड़े पैमाने पर प्रभावशाली बदलाव लाने के लिए J-PAL दक्षिण एशिया और वेदीस फाउंडेशन की एक संयुक्त पहल है।

भारत सरकार का डीएवाई-एनआरएलएम विश्व के सबसे बड़े सामुदायिक जुड़ाव प्रयासों में से एक है, जिसने 90.4 लाख से अधिक स्वयं सहायता समूहों और 4 लाख से अधिक प्राथमिक और माध्यमिक स्तर के गठनों में 9.99 करोड़ से अधिक महिलाओं को संगठित किया है। यह कार्यक्रम स्थायी आजीविका को बढ़ावा देता है और महिलाओं को अपनी बचत करने में मदद करता है। लेकिन इन सबसे ऊपर, यह उन्हें गरिमापूर्ण जीवन जीने का अधिकार देता है।

नीति आयोग की बहुआयामी गरीबी सूचकांक प्रगति रिपोर्ट 2023 के अनुसार, भारत ने पिछले एक दशक में अत्यधिक वनरेबिलिटी को कम करने में महत्वपूर्ण प्रगति की है लेकिन लगभग 19.5 करोड़ लोग बहुआयामी गरीबी में रहना जारी रखते हैं।

पहली बार 2002 में बांग्लादेश में लागू किए गए ग्रेजुएशन अपरोच को J-PAL और इनोवेशन फॉर पॉवर्टी एक्शन से संबद्ध शोधकर्ताओं द्वारा सात देशों में गहनता से परीक्षण किया गया है। उनके निष्कर्षों से पता चलता है कि समर्थन का पूरा पैकेज प्राप्त करने वाले परिवारों में अधिक खर्च करने की क्षमता आई, वे नियमित रूप से खाते हैं, और उनकी उच्च आय और बचत हुई।

भारत में पश्चिम-बंगाल के मुर्शिदाबाद जिले में J-PAL के सह-संस्थापकों और नोबेल पुरस्कार विजेता अभिजीत बनर्जी और एस्थर डुफ्लो के नेतृत्व में एक मूल्यांकन में पाया गया कि कार्यक्रम का प्रभाव एक दशक बाद भी बना रहा। 2015 और 2019 के बीच, J-PAL दक्षिण एशिया और NGO बंधन-कोननगर ने झारखंड, ओडिशा, राजस्थान और बिहार में ग्रेजुएशन अप्रोच मॉडल को प्रायोगिक आधार पर शुरु किया।

आज ग्रेजुएशन अप्रोच जैसे साक्ष्य आधारित कार्यक्रमों की तत्काल आवश्यकता है । इनके व्यापक प्रभाव व लाभ पाने के लिए कई क्षेत्रों में लागू करने की ज़रूरत है।

J-PAL दक्षिण एशिया की कार्यकारी निदेशक शोभिनी मुखर्जी ने कहा, "ग्रेजुएशन अपरोच महिलाओं के नेतृत्व वाले विकास के लिए भारत सरकार के विज़न के लिए एक बड़ा बढ़ावा है। MoRD ने अपने निर्णय लेने में वैज्ञानिक साक्ष्य और डेटा को अपनाने में अभूतपूर्व नेतृत्व दिखाया है। समावेशी आजीविका एक शक्तिशाली अनुस्मारक है कि सरकारों, शैक्षणिक संस्थानों और नागरिक समाज संगठनों का एक मजबूत ईको सिस्टम बड़े पैमाने पर प्रभाव डालने के लिए महत्वपूर्ण हैं।

J-PAL दक्षिण एशिया बंधन-कोननगर के साथ मिलकर सतत जीविकोपरजन योजना (SJY) के विस्तार का समर्थन करने के लिए 2018 से बिहार सरकार के JEEViKA के साथ काम कर रहा है। अनुमान है कि यह दुनिया में ग्रेजुएशन अपरोच का सबसे बड़ा सरकार के नेतृत्व वाला स्केल-अप है। SJY पूरे बिहार में 2024 तक 200,000 महिला-प्रधान परिवारों तक पहुंचने का लक्ष्य रखता है।

J-PAL साउथ एशिया SJY के कार्यान्वयन से अपने निष्कर्ष और अंतर्दृष्टि साझा करने के लिए राज्य सरकारों और नागरिक समाज संगठनों को मिलाकर MoRD के नेतृत्व वाले गठबंधन के साथ भी सहयोग करेगा।

जे-पाल दक्षिण एशिया के बारे में

अब्दुल लतीफ़ जमील पोवर्टी एकशन लेब(जे-पाल)अमेरिका स्थित एक विश्व्यापी शोध संस्था है है जो की शोध द्वारा गरीबी उन्मूलन से जुड़े साक्ष्य और प्रमाणों को सरकारों तथा संस्थाओं से साझा करती हैं जिससे की गरीबी उन्मूलन से जुड़े प्रयास को कारगर और सदृढ़ बनाया जा सके! विश्व भर के अग्रणी विश्वविद्यालयों से जुड़े करीब 870 प्राध्यापक और शोधकर्ता इस मुहीम का हिस्सा हैं जो अपने रेण्डमाइज़्ड कण्ट्रोल ट्रायल पर आधारित अनुसंधान के उपयोग से गरीबी उन्मूलन की दिशा में जटिल सवालों के उत्तर तलाश रहे हैं।

अब्दुल जमील पाँवर्टी एक्शन लैब (जे-पाल) की स्थापना 2003 मे मेसेच्युसेट्स इंस्टीटयूट आफ़ टेक्नोलोजी अमेरिका में की गई थी। जे-पाल के दुनिया भर में सात क्षेत्रीय कार्यालय हैं, ज-पाल दक्षिण एशिया का कार्यालय चेन्नई में Institute for Financial Management and Research (IFMR) में स्थित है। भारत में जे-पाल कई सरकारी संगठनों और विभागों के साथ 20 से ज्यादा राज्यों तथा केंद्र शासित प्रदेशों में मिल के शोध के नए विषयों और सवालों साक्ष्य आधारित नीति निर्माण की दिशा में साझदारी तथा प्रक्षिशण के विभिन्न आयामों और अवसरों पर मिल के काम कर रहा है।

ज्यादा जानकारी के लिये विज़िट करें www.povertyactionlab.org/south-asia

वेदीस फाउंडेशन के बारे में

वेदीस फाउंडेशन प्रौद्योगिकी पर और बड़े पैमाने पर स्थायी प्रभाव पैदा करने की नीति काम करने वाले संगठनों का समर्थन करता है। गहरे और अपरिवर्तनीय सामाजिक परिवर्तन बनाने के मिशन के साथ फाउंडेशन प्रभावी सार्वजनिक सेवा वितरण पर सरकारों के साथ सीधे काम करता है। फाउंडेशन इस प्रकार के काम करने वाले संस्थानों का समर्थन करने के लिए एक साक्ष्य-आधारित दृष्टिकोण अपनाता है। यह औसत दर्जे का बाहरी प्रभाव प्राप्त करने के लक्ष्य के साथ निवेशों के लिए विश्लेषणात्मक कठोरता और एक सहयोगी भावना लाने की उम्मीद करता है।

एक सफल तकनीकी उद्यमी और आईआईटी दिल्ली और आईआईएम कलकत्ता के पूर्व छात्र विक्रांत भार्गव द्वारा स्थापित, वेदीस फाउंडेशन ने कई राज्य सरकारों के साथ प्रत्यक्ष (और अप्रत्यक्ष रूप से) काम किया है और 100 से अधिक संगठनों का समर्थन किया है। इस में LetzChange.org का गठन भी किया गया है जो अब एक तकनीकी प्लेटफॉर्म है जो गिवइंडिया के रिटेल फंडरेसिंग प्लेटफार्म को मजबूत बनाता है।

संगठन के बारे में अधिक जानकारी यहाँ प्राप्त करें - veddis.org.


E- Luna is an instant hit as a Preferred Vehicle for E-commerce Deliveries

• Kinetic Green delivers 130 E-Luna for Last Mile Deliveries at Pune, to Safe and Secure Delivery Solutions, Big Basket's Delivery Partner

• Expects large business of 50,000 E-Luna for E-commerce deliveries in 2024-25

• Company has launched a special Corporate Program called E-Luna Fleets to provide E-Luna, as a Complete Solution for the fast emerging the gig economy

Pune 27th March 2024: Kinetic Green, a leading Indian electric vehicle manufacturer, marks a significant milestone with the delivery of a 130-strong fleet of its highly anticipated E-Luna electric scooters to Safe and Secure Delivery Solutions, the official delivery partner of India's leading online grocery store, Big Basket. This landmark collaboration signifies not just the growing adoption of electric mobility, but also the E-Luna's resounding success across various customer segments, both as personal mobility vehicle and as a preferred vehicle for the growing gig-economy. 

This grand event was held at Chinchwad, Pune, championed by Kinetic Green’s leading channel partner, Jai Mata Di Green and in special presence of Ms. Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, Fazal Shaikh - Founder Safe and Secure Delivery Solutions, Mr. Shrirang Barne -Member of the Lok Sabha, Chinchwad, Mr. Pankaj Sharma - President two-wheeler, Kinetic Green and Mr. Manish Mohite - Dealer Principal, Jai Mata Di Green.

The E-Luna's robust design and practical features are proving to be a perfect fit for E-commerce delivery businesses like Safe and Secure Delivery Solutions. Built with a strong metal body and a heavy-duty chassis, the E-Luna is engineered for strength and durability.  Its large 16-inch wheels ensure a comfortable ride on diverse terrains, allowing delivery personnel to navigate city streets with ease. Additionally, the E-Luna boasts an impressive payload capacity, making it ideal for carrying groceries and other essential goods.

Beyond its robust build, the E-Luna's true strength lies in its exceptional efficiency.  With significantly lower running costs compared to traditional petrol-powered scooters, the E-Luna empowers businesses like Safe and Secure Delivery Solutions to optimize operational costs and boost profitability. The long-range capabilities of the E-Luna further enhance its practicality, ensuring deliveries can be completed efficiently. As in Electric vehicle, its running cost of only Rs. 10 paise per Kilometer, also is a great USP, leading to great savings in the E-commerce delivery eco-system, where transport and delivery cost are a significant cost element.

Ms. Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, expressed her delight, stating: "We are thrilled that our E-Luna has been well received for personal mobility and also as a suitable and preferred partner for the gig economy and e-commerce deliveries. This collaboration with Safe and Secure Delivery Solutions is a testament to the E-Luna's versatility and its ability to cater to diverse needs. We are excited to be a part of Big Basket's sustainable delivery journey, and this landmark delivery to Big Basket's partner demonstrates the E-Luna's ability to empower businesses with a powerful and eco-friendly solution for urban deliveries. We are confident that the E-Luna will play a pivotal role in shaping a greener future for city logistics. We are working on many similar opportunities, and we expect an order book of around 50,000 e-Luna to be deployed for the last mile delivery segment during 2024-25."

The E-Luna has captured the imagination of the nation with its perfect blend of design, functionality, and environmental responsibility.  Its growing popularity signifies a shift in consumer and business mindsets, paving the way for a more sustainable urban ecosystem. With its exceptional performance and commitment to eco-friendliness, the E-Luna is poised to become the preferred choice for businesses and individuals alike.

Kinetic Green has a vision to offer E-Luna to its E-commerce delivery partners as a complete Solution” under its Corporate Program called “E-Luna Fleets. This includes a vast network of over 350 dealerships for its E-Luna, which will ensure excellent service and spares support to its customers. Further, the Company has established various partnerships for value-added services like a complete IT platform called KG Konnect for services like real-time GPS tracking and vehicle performance diagnostics, Extended Warranty solutions for a 5-year warranty, and partnerships for financing, fast charging and battery swapping.

Fazal Shaikh, Founder of Safe and Secure Delivery Solutions, commented "We, at Safe and Secure Delivery Solutions, are committed to providing the best possible service to our customers while also being mindful of the environment. The E-Luna fleet is a game-changer for our operations. Not only are we significantly reducing our environmental footprint, but the E-Luna's low running cost, durability and efficiency are allowing us to streamline deliveries and enhance our profitability. This is a win-win for both the environment and our business."

Kinetic Green's partnership with Safe and Secure Delivery Solutions exemplifies the transformative power of electric mobility. The E-Luna Fleets paves the way for a more sustainable future for city deliveries, reducing emissions and noise pollution in urban areas. This milestone collaboration marks a significant step towards a cleaner, greener future for India.

Chicco Raises The Curtains For SS24 Spring Summer Collection: A Blend of Style, Comfort, and Quality

Chicco, the renowned leader in baby and kids' care, cosmetics and apparel, is delighted to announce the launch of its much-anticipated Spring Summer ’24 Collection. Designed to cater to the diverse needs of little boys and girls, this collection exemplifies Chicco's focus upon providing high-quality, comfortable, and stylish clothing for kids and babies.

Crafted predominantly from organic cotton, the girl's collection flaunts exquisite embellishments such as applique, crochet, and floral prints adorning t-shirts, dresses, and other pieces. From party dresses made of luxurious fabrics like organza and tulle to summer dresses in vibrant hues like sunflower yellow and lime green, each garment is meticulously designed to ensure maximum comfort and style.

The boy's collection is characterised by intricate embroidery, applique, and cut-and-sew elements, along with all-over prints and placement prints on t-shirts and bottoms. Chicco offers stylised partywear featuring smart pants with suspenders, shirts with bow ties, and waistcoats, adding a touch of sophistication to any occasion.

In addition to clothing, the SS24 Collection includes a range of special products such as gift sets, mittens, blankets, caps, and towels, providing parents with everything they need to complete their little one's wardrobe.

Mr. Rajesh Vohra, CEO of Artsana India, expressed his excitement about the SS24 Collection, stating, "At Chicco, our goal is to offer parents high-quality, stylish clothing options that prioritise comfort and safety for their little ones. With the SS24 Collection, we have curated a range of apparel that not only meets the highest standards of quality but also reflects the latest trends in children's fashion. We are confident that parents will love the versatility, durability, and style that this collection has to offer."

The collection showcases a diverse range of fabrics, including jersey, stretch jersey, organza, twill, denim, and more, ensuring both comfort and durability for active kids. The SS24 Spring Summer Collection is now available at Chicco stores nationwide and online for parents and buyers to explore quality clothing for their little ones.

Price:

Range starts from Rs.599/-

Availability:

The product is available at all leading baby and pharmacy stores and online portals.