Panasonic introduces new Washing Machine models, elevates clothing care with Kizukai Technology

New Delhi, 21^st March 2024: Panasonic Life Solutions India (PLSIND), a leading diversified technology company, has introduced its new range of top load washing machines with Kizukai technology (Japanese for gentle care and kindness). The Japanese technology has been designed specifically for embroidered clothes to offer gentle push-wash for delicate clothes. These new models have been introduced as the higher capacity, top-load category in 10 -11kg capacities starting at INR 29,990. Powered by Panasonic’s IoT enabled connected living platform – Miraie, the new range of top-load smart washing machines come with unique features such as Drynamic Spin, Stain Master+, Active Foam System, built-in heater in premium designs. The new models will be available across all major retail outlets, e-commerce platforms and the Panasonic Brand Store.

Commenting on the launch, Mr. Fumiyasu Fujimori, Managing Director, Panasonic Marketing India, PLSIND said, “At Panasonic, our relentless commitment to innovation drives us to build synergies between consumer needs and technology. Every product we develop is driven by in-depth research and insights, ensuring solutions that seamlessly enhance everyday life. Our new washing machines exemplify this commitment. They integrate trusted Japanese technologies like Gentle Kizukai wash and Miraie smart features, addressing the critical consumer desire for exceptional fabric care and a connected future home environment. Ultimately, these advancements are designed to empower our customers to live with greater convenience, comfort, and connectivity."

Mr. Sandeep Sehgal, Director and Head, Sales – Consumer Division, Panasonic Life Solutions India, stated, “India is amongst the leading producer and consumer for textiles, especially for delicate clothes like embroidery, zari work etc., and these delicate clothes seek gentle laundry care. Our Gentle Kizukai Wash program utilizes a dedicated washboard to ensure exceptional fabric care, up to 50 times. This translates to significant savings on dry cleaning costs, a major concern for Indian consumers. Similarly, the Drynamic spin helps in faster drying upto 20% faster than normal course – a common issue amongst Indian consumers. With the introduction of latest, bigger capacity, feature rich models, our portfolio now offers 33 top load washing machine models for our consumers to choose from. Featuring advanced technologies such as StainMaster+ (to remove bacteria and stubborn stains), Active Foam System (superb washing with fine foam), ECONAVI (for energy and water savings) to name a few. These Miraie enabled washing machines underscores a preference for models which not only meet their needs today but will also be relevant in the years to come. We are aiming to double our sales in this segment driven by the growing consumer inclination towards purchasing premium products.”

The new back panel series of washing machines are equipped with smart features and a premium design. The key highlights of the newly introduced top-load models are:

• Built-in Heater with StainMaster+ technology to remove bacteria and stubborn stains
• Active Foam System offers superb washing with fine foam
• Gentle Kizukai wash feature, with a dedicated wash board for gentle care
• Drynamic Spin which gives upto 20% faster drying vs normal course, particularly useful features especially during rainy weather.
• Miraie Connectivity - Control your machine anytime, anywhere through your smartphone
• Smart Wash Wizard feature in the Miraie app offers customized wash programs
• Get customised pre-treatment options for 50+ stains with Stain Genius
• ECONAVI - Track your water and energy consumption for each cycle - all in the Miraie app
• Stylish Design – easy wide opening for easy loading/unloading, comes with soft closing
• Big Dual Lint Filter for effective lint collection