With an aim, to put Indian rum on the global map, Rock Paper Rum is planning to utilise strategic investments to expand its reach in key national and international markets.
Mumbai, 20th March 2024: Rock Paper Rum, a premium craft-rum brand secures funding from Shark Tank judge, Vineeta Singh Co-founder and CEO of Sugar Cosmetics.
After securing Seed Funding of INR 4.5cr in a round led by Mumbai Angels and other marquee investors such as GSF, Anay Ventures, Ekcle Ventures and Faad Network, Good Barrel Distillery (the parent company of Rock Paper Rum), has embarked on an exhilarating journey to obtain a strategic funding of INR 50 lacs on Shark Tank India. This pivotal moment signifies a thrilling new chapter for the premium rum brand, as it positions itself for national and international expansion.
Lalit's vision & Rock Paper Rum's innovative spirit caught the attention of the Sharks on Shark Tank India, leading to not just funding but also securing a valuable mentor in Vineeta Singh. Her expertise in building a successful offline business will be instrumental in navigating the alcohol industry.
"We are thrilled to partner with the marquee investors who have placed their trust in us," said Lalit Kalani, the founder of Rock Paper Rum. "Our aim is definitely to become one of the leading rum brands for the new age Indian consumer. Our selection of rum caters to the modern drinker who is just beginning their journey into the world of craft liquors, as well as those seasoned drinkers in search of unique and refreshing choices. Shark Tank India was an incredible platform to gain national exposure and showcase our commitment to sustainable growth."
With this strategic investment, Rock Paper Rum is all set for explosive growth. Lalit revealed, "We plan to become a national force within the next year, expanding to key markets like Goa, Haryana, and Karnataka. International expansion is also on our radar, with the aim of putting Indian rum on the global map."
Shark Tank Judge Vineeta Singh, CEO and Co-Founder of Sugar Cosmetics who was impressed by the pitch, said "Lalit's passion for Rock Paper Rum is contagious! Combined with their delicious flavours and strategic growth plans, I believe this brand is on the right track to reach newer heights in the coming days. "
Ms Nandini Mansinghka, CEO of Mumbai Angels commented, "Good Barrel Distillery is on a mission to innovate and elevate the craft liquor industry, a niche segment. The company’s commitment to capital efficiency and steady growth is commendable, and we believe this funding round will help them further accelerate their expansion and market penetration and eventually capture a sizeable market share."
After 17 years abroad, Lalit returned to India, witnessing a growing market for premium unique-flavoured rums. Fuelled by a family legacy spanning over three generations and a passion for reviving the Indian spirits scene, he embarked on a mission to redefine rum craftsmanship with Rock Paper Rum. This story resonated with all Sharks on the show, who appreciated the product, branding, go-to-market strategy and Lalit’s resilience in a difficult but rapidly growing industry.
Today the brand is dedicated to using the finest ingredients and crafting irresistible flavour profiles like the Indian Spiced, Coastal White, Zesty Lemon, Roast Coffee, and Tropical Coconut.
These funds will help facilitate doubling the production capacity to meet the rising demand, as well as strengthen the team along with execution of strategic marketing campaigns. Rock Paper Rum's commitment to innovation extends to exploring new flavour frontiers, promising a new realm of experiences for rum enthusiasts.
Get ready to raise your glasses and join Rock Paper Rum as they toast to the next chapter of their extraordinary success story!
YouTube link of full pitch at Shark Tank India:
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