Friday 22 March 2024

FITFLOP’s SPRING SUMMER 2024 RANGE BLENDS THE BEST OF FASHION & FUNCTIONALITY

~ With trendsetting styles that are designed to keep you on the move, FitFlop’s pioneering technology maximizes energy and enhances daily comfort, helping users feel their best throughout the day~

India, 22 March 2024: UK-based brand FitFlop unveils its Spring Summer 2024 range, featuring an array of striking colorways and fashion forward styles that incorporate the best of footwear technologies. Right from water-resistant slides, and buckle & toe-post sandals; to flip flops and sandals incorporating embellishments, beads and metallic detailing, the latest drop spotlights the brand’s key silhouettes and bestsellers like the Trakk II Buckle for men as well as the Halo Bead & Lulu Leather for women. The colour palette is a vibrant mix of solid shades, summery-pastels, neon tones and ombre hues making for the perfect addition to your summer wardrobe.

Powered by the brand’s signature All Day Comfort Technologies- including MICROWOBBLEBOARD™ & iQUSHION™, each of these footwear styles ensures advanced arch support for unparalleled comfort, while its triple-density cushioning creates a dreamlike experience as you slip into your footwear and step out the door. Fusing biomechanical engineering with ergonomic design, FitFlop’s latest range thus offers the best of comfort, style, and functionality.

 

From sleek and minimalist designs to bold statements, from edgy elements to all-day comfort, these footwear styles can easily complement all your favourite summer ensembles. Pair the Lulu Leather sandals with shorts, skirts, or summer linens for a casual daytime look, the Trakk II Buckle or Halo Bead silhouettes with tailored trousers, denims, and dresses for an effortlessly chic evening look, and the iQushion slides with your beachwear on your next vacation or at a pool party. There is indeed a FitFlop style for every summer mood, occasion, and outfit

This season, elevate your summer wardrobe with a diverse range of footwear styles from FitFlop that seamlessly combine fashion and functionality. With prices starting INR 3999 from FitFlop is available across 8 exclusive brand outlets as well as 200+ multi brand outlets of Metro Brands, online marketplaces, and at www.fitflop.in

FitFlop offers a diverse collection of footwear, loved by global icons. From statement sandals to classic white trainers, ballet flats and beach flip-flops, easy sliders, and everyday shoes, each FitFlop style features ultra-comfortable underfoot technology with three levels of targeted cushioning to make the user feel energetic and perform their best every day and everywhere. FitFlop’s product offering is enhanced with the brand’s signature All Day Comfort Technologies- MICROWOBBLEBOARD™, SUPERCOMFF™, ANATOMICUSH™, ANATOMIFLEX™, iQUSHION™, DUOCOMFF™, DYNAMICUSH™, NEODYNAMIC™, WONDERWELLY™ and CUSHX™.

About FITFLOP:

https://fitflop.in/

We were born different. Using biomechanical engineering and ergonomic design, we exist to help

people to achieve more and feel better, through creating contemporary everyday footwear that helps maximise their energy as they move.

 

It’s this unique, smart approach – harnessing science and shoe making smarts – that has led to the fast paced, celebrated brand we have today, with more than 65 million pairs sold across the globe. We have a presence in 73 countries, with a total of over 5,000 stores, more than 2,000 retailers, 31 distributors and 145 FitFlop concept stores located across the UK, US, Europe, Middle East, India, and the APAC region. Our growing UK Head Office, as well as new showrooms in London and New York, support our mission to enhance the lives of our customers and reach new audiences.

About Metro Brands Limited (BSE: 543426; NSE: METROBRAND)

www.metrobrands.com

Metro Brands is one of the largest Indian footwear specialty retailers and is amongst the aspirational Indian brands in the footwear category. The Company opened its first store under the Metro brand in Mumbai in 1955 and have since evolved into a onestop shop for all footwear needs, by retailing a wide range of branded products for the entire family including men, women, unisex and kids, and for every occasion including casual and formal events. In addition to men’s, women’s, and kid's footwear, it also has a wide range of handbags, belts, wallets, etc.

Metro Brands retail footwear under its own brands of Metro, Mochi, Walkway, Da Vinchi and J. Fontini, as well as certain thirdparty brands such as Crocs, Fitflop, Fila, Skechers, Clarks, Puma and Adidas which complement its inhouse brands. The Metro footwear range is specially curated based on the regional sensitivity to cater to the needs of different regions.

 As of 31st December 2023, the Company operated 826 Stores across 192 cities spread across 31 states and union territories in India

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