Winn launches a high-quality range of Chinese Sauces, Set to Revolutionise Home cooking

●       A legacy brand expands into the retail market in Western and Southern India

●       Introduces Chinese sauces free from MSG, artificial flavour, colours and trans-fats for health-conscious consumers

India, October 10, 2024: Winn, a trusted name in the sauces and condiments market, renowned for delivering authentic and premium Chinese flavours to the Indian palate, has announced a strategic expansion into the retail segment in India. With over 35 years of expertise in the HORECA industry, Winn is set to transform home kitchens across Western and Southern India by making restaurant-quality Chinese cuisine more accessible to consumers.

The brand, known for its unwavering commitment to quality, features a selection of Chinese products, including Red Chilli Sauce, Green Chilli Sauce, Dark Soya Sauce, Chilli Vinegar, Manchurian Sauce, and the popular Schezwan Chutney. All products are crafted from premium ingredients and are free from MSG (Ajinomoto), artificial colours, flavours, and trans fats, offering consumers an authentic and flavourful Chinese cooking experience without compromising on health.

Commenting on the launch, Chandan Polekar, CEO of Adinath Agro Processed Foods Pvt Ltd. said, “Our expansion into retail is a natural progression driven by years of experience and a deep understanding of our customers' culinary needs. With the growing demand for healthier, higher-quality sauces for home use, Winn can bridge the gap between restaurant-quality products and what’s available for everyday cooking. This expansion is the first step toward making Chinese food at home an easy, everyday option for consumers. We are proud of our heritage in the HORECA sector and excited to bring the same commitment to quality into people’s homes.”

As part of its ambitious growth plan, Winn projects a sixfold increase in revenue over the next three years. Having initially focused on Western India, the brand now plans to expand into Southern and Northern markets. In addition, Winn is establishing partnerships with major e-commerce platforms such as Amazon, BigBasket, Flipkart, and Zepto to ensure nationwide availability. The brand is also strengthening its presence in modern trade by collaborating with leading retailers like Reliance, Nature's Basket, and other prominent stores.

With a strong presence in 11 states and an unwavering reputation for excellence, Winn aims to capitalise on its deep-rooted relationships and market understanding to ensure success for its retail venture. This launch marks the beginning of a new chapter for the brand as it extends its culinary expertise from professional kitchens to consumers, reaffirming its position as a leader in the industry.