·
Hosts yoga and wellness workshops for consumers, direct sellers and employees
across multiple locations
·
The
sessions highlighted benefits of Yoga for
healthy living
Chennai,24thJune 2019:As
India and the world celebrated the 4th edition of International Yoga
Day, Amway India, the country’s largest FMCG direct selling company
commemorated the occasion by organising unique initiatives in multiple cities like Mumbai, Bangalore, Ahmedabad
and several others across India. The leading wellness player, Amway
hosted yoga and wellness workshops for its consumers,
direct sellers and employeesin the region to promote holistic and healthy
living. The workshops were focused on creating awareness about ways in which
Yoga fortifies mind, body and spirit.
Mr.
Gursharan Cheema, Senior Vice President - North & South, said, “Yoga is an integral part of
our culture and is one of the most effective traditional means of living a
healthy life. Combined with quality sleep, a healthy diet and an active
lifestyle, it helps bring an element of discipline into one’s life.. We are confident
that our consumers, direct sellers and employees will benefit greatly from the initiative.”
About
Amway India
Amway India is a wholly owned subsidiary of
Amway with headquarters located in Ada, Michigan, USA. Amway is the world's
#1[4] direct selling with presence in over 100 countries &
territories.
Globally, Amway is 60 years old, US $ 8.8
billion, manufacturer and direct seller of quality consumer goods. Amway’s
innovation and industry-leading R&D has seen more than 800 patents granted
and another 240 patents pending. Amway has nearly 1000 scientists across
100 research and development and quality assurance laboratories worldwide.
Amway India sells more than 140 daily use
products across categories like Nutrition, Beauty, Personal Care, Home Care and
Consumer durables through Amway Direct Sellers who make personal
recommendations regarding the use of distinctive quality products. Amway
products are widely recognized and appreciated for their quality and value.
These products are backed by a money back guarantee for 100% satisfaction of
use[1].
With the aim of increasing consumer outreach Amway has set up more than 62
Xpress Pick & Pay stores across the country.
Amway products are popular not just in India
but across the world. Nutrilite is the world's No. 1 selling vitamins and
dietary supplements brand[2]. Nutrilite has established itself as a leading
brand in the vitamins and dietary supplements category in India as well. Amway
has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in
India to further promote the brand. Artistry is India’s No. 1 premium skin care
brand[3].
Amway India also offers ‘Attitude’, an entry level premium skincare and
cosmetics brand targeted at India youth. The product range has been
developed keeping the needs of Indian consumers into consideration.
Amway India is aggressively entering newer
categories. Most notably, the company launched a Weight management program
called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the
consumers in India. Amway forayed into the consumer durables segment with the
launch of a premium cookware range Amway Queen and the Energy Drink and Sports
Nutrition segment (Whey Protein) with XS. Last year, Amway announced the launch
of Nutrilite Traditional Herbs developed specifically for the Indian consumers.
Amway’s
manufacturing facility in India is located at Nilakottai in the Dindigul
district of Tamil Nadu. India is one of two key global manufacturing hubs for
Amway, along with China, in addition to the company’s U.S.-based manufacturing
operations. Amway manufacturing facility has won the prestigious LEED Gold
Certification from the U.S. Green Building Council as being one of the most
environment friendly and sustainable facilities in the co
untry.
[1] As per Amway Refund
Policy
[2] Source:
http://www.euromonitor.com/amway-claims
Source Euromonitor
International Limited; Vitamins and Dietary Supplements, World, GBN, Retail
Value RSP, % breakdown, 2016 data
[3] Source Euromonitor
International Limited; Beauty and Personal Care 2017 edition; as per premium
skin care definitions; retail value sales; UBN; 2016 data
*Source:
Euromonitor report
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