#Mission5: 5 Days | 500 Villages | Serving 5 Million People

This Independence Day, the volunteer organization, Robin Hood Army (RHA) has partnered with the digital content house, Pocket Aces, and home grown hospitality group K Hospitality Corp’s philanthropic arm, K Corp Charitable Foundation for one of the largest focused campaigns against hunger in the recent past - #Mission5.

Over 40,000 volunteers or “Robins”, across 110 cities will be coming together to serve rations to 5 million needy citizens across villages in India. Each volunteer is doing this in their free time and there will be no monetary donations involved.

The idea through #Mission5 is to build distribution channels to serve on an ongoing basis the Indian heartland, ie our villages. Out of the 194 million hungry Indians, more than 75% of the chronically underfed live in our rural pockets.

The Robin Hood Army, has also taken up a mass online campaign to spread awareness regarding food waste at weddings. With a staggering 15% of the food wasted from 1 crore weddings a year, this initiative hopes to drive the message that this could be used to serve meals to 9 lakh Indians every single day.
 #Mission5 will be executed in four parts:

● Rations: Each of the 110 RHA city teams will adopt 5 villages each and serve rations to 5 million people across five  days (11th-15th August). The ration will go to under-developed rural pockets, orphanages, old-age homes, homeless people, and ailing patients. K Corp Charitable Foundation has come on board as a national grains partner, and is supplying 60,000 kgs of grains across the country, towards the cause.

● Content: RHA and Pocket Aces will be joining hands for an online campaign to spread awareness about the mass food wastage at weddings. Pocket Aces brands- FilterCopy & Gobble have created a video which will be displayed to millions across social media to drive the message that food throw away at weddings can make a significant difference to our country’s hungry.

● Technology: The tech platform created by the RHA team (robinhoodarmy.com/mission5/) & the video will mobilize thousands of people to pledge surplus food from family weddings to the hungry.

● Media: RHA has partnered at local and national levels with radio stations, billboard companies, media houses, and digital groups to mobilize local communities and broadcast the message to act against hunger.

Commenting on #Mission5, 

Spokesperson from K Corp Charitable Foundation says -

“The Robin Hood Army is doing truly inspirational work in driving change and building community participation in the field of hunger and malnutrition. K Corp Charitable Foundation has a vision of Food and Nutrition for all, and we have been investing towards finding ways to reduce malnutrition and hunger in India. This Independence Day we are very excited to be able to partner with the Robin Hood Army and the youth to continue the fight on hunger and malnutrition together, and bring about a multiplier effect in people getting involved in the cause.”

“We believe in the work that Robin Hood Army does and like last year, even this year are thrilled to support them in their Independence Day campaign. We are super excited this year for their ambitious mission of feeding 5 million people across 500 villages in the country. Being the top youth entertainment channel in the country and clocking around 500 million monthly views combined with our food and lifestyle channel Gobble, we hope to get as many people on board to help Robin Hood Army in their #Mission5 campaign” says Raunak Ramteke from Pocket Aces.

The biggest act of freedom is serving one’s countrymen - with private citizens, youth, and civil society coming together with the best interests of our local communities, the hope is to work towards building a nation where every person’s basic right of three square meals a day becomes a reality.

About K Corp Charitable Foundation

K Corp Charitable Foundation is the philanthropic arm of K Hospitality Corp which is one of India’s largest home-grown hospitality corporations. With a legacy of 47 years in the F&B business, K Hospitality Corp is present across all verticals in the F&B industry, including formats like Restaurants, Travel F&B, Bars, Cafes, Food Courts, Food Service etc.

The vision of K Corp Charitable Foundation is “Food and Nutrition for All”. The foundation has supported various nonprofits in the sector towards this mission, including the Action Against Hunger network, with a partnership supporting 51 villages across Maharashtra towards first 1000 days nutrition and care for children, adolescents and mothers. The foundation also proudly works and has associations with socially conscious nonprofits including SPJ Sadhana School, National Association for Blind, St Jude India Childcare Centers, and a host of others.