Godrej aer launches India’s first mobile enabled home fragrance

Godrej aer smart matic is India’s first Bluetooth-enabled device that can be controlled via a mobile app

Mumbai, December 03, 2019: Godrej aer, a leader in household fragrances from the house of Godrej Consumer Products Limited, has always brought innovative solutions to the consumer.Godrej aer has now launched Godrej aer smart matic –India’s first-ever mobile enabled fragrance diffuser. The newly launched smart home fragrance is Bluetooth-enabled and can be controlled with a mobile app on a smart phone – through both android and ios.

Godrej aer smart matic is a revolutionary product suited for smart homes. Themobile app allows the user to be in complete control of the device. It also comes with a never-heard-before ‘smart scheduler’ that enables the user to adjust spraying schedules by minutes, hours, days or even weeks. The mobile app will also notify users about a low refill for timely replacements as well as give battery life indication to ensure uninterrupted fragrance at home.

This battery-operated smart home fragrance is sleek, and can be mounted on a wall or placed on a shelf in the living space (at least 3 meters from the ground). The all-new Godrej aer smart matic adds a touch of smart to your home décor and makes it smell amazing, anytime you want.

Speaking about the latest launch, Mr. Sunil Kataria CEO - India and SAARC, Godrej Consumer Products Limited, said, “At Godrej Consumer Products Limited it is our constant endeavour to bring the most user friendly and innovativeproducts to our Indian consumers. Given the rapid pace of evolution in technologythat has brought about the advent of smart homes, we wanted to create something that is innovative yet convenient to use. Godrej aer has always been a pioneer in the household fragrances sector and with the launch of Godrej aer smart matic, we are confident that this will be a game-changer in the industry. By incorporating intuitive features and integration with technology, Godrej aer smart matic promises to create a pleasant experience for consumers.”

Launched across platforms on Nov 26, 2019, Godrej aer smart matic is available in 2 premium fragrances – Alive and Passion. There’s a fragrance you can choose for every occasion and every mood.      Every refill can give you up to 2,200 sprays.Priced at Rs. 799, the Godrej aer smart matic can be purchased online from: https://www.godrejaer.com/collections/godrej-aer-smart-matic

About Godrej Consumer Products Ltd:

Godrej Consumer Products is a leading emerging markets company. As part of the 120-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Today, our group enjoys the patronage of 1.1 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in the Godrej Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our 'Good & Green' approach to create a more inclusive and greener India.

Our talented team is at the heart of all this. We take a lot of pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams.