INOX invites its patrons to spin the basketball and win a trip to US to watch NBA games

2 deserving winners to get an all-expense-paid trip

Buyers of food combos at INOX also stand a chance to win the trip

Mumbai, 13^th February, 2020. India’s leading multiplex operator INOX Leisure Ltd (INOX) has announced an exciting contest for its followers across the country as a part of its partnership with the NBA in India. The contest would invite participants to spin a basketball on their finger tip, shoot a video of the same, and post it on social media. The participant spinning the basketball on the finger for the longest duration of time, would stand a chance to win an all-expenses-paid trip to United States of America to watch NBA games LIVE. Two winners will be chosen through a live competition at the Grand Finale which will be held in Mumbai at INOX’s flagship multiplex, Megaplex, at Inorbit Mall Malad.

Spinning the basketball on the fingertip requires skills and patience, and requires a lot of practice. Starting from 31^st January 2020, the week-long contest will give a chance to the participants to showcase their wrist strength, stability, reflexes and patience. Participants will have to tag @inoxmovies and @nbaindia using #INOX2NBA while posting to become eligible.

INOX has also extended the opportunity of winning a free trip to US for its guests purchasing food combos. Guests buying combos till 8^th March will be considered eligible.

Saurabh Varma, Chief Marketing Officer – INOX Leisure Ltd said, “We constantly look for ways to build a stronger connect with our guests, and delight them with various experiential and engaging initiatives. We’re thrilled to partner with the NBA, one of the world’s premier sports brands.As a part of our partnership, we are delighted to roll out this simple and exciting contest, where anyone can participate and challenge friends and family members too. We strongly believe that the contest will encourage a lot of people to pick up a basketball in their hands, which might even make them follow and play the game in a longer run. We invite our patrons across the country to come forward and give a shot to spin their way to the United States.”  

As the NBA’s Exclusive Multiplex Partner in India, INOX will also introduce numerous NBA elements in and around its cinema houses, including co-branded popcorn buckets, NBA posters and NBA jersey wall displays.  INOX will host screening parties for select games throughout the NBA season as well, along with meet-and-greet sessions with former NBA players.

About INOX Leisure Limited

INOX Leisure Limited (INOX) is amongst India’s largest multiplex chains with 146 multiplexes and 614 screens in 68 cities. INOX has redefined movie experiences in India making it truly a 7-star experience. Each INOX property is unique with its own distinct architecture and aesthetics. Beyond the normal screens, INOX also has INOX INSIGNIA for the discerning audience or KIDDLES for young patrons or MX4D® EFX Theatre for an immersive experience or the panoramic viewing with ScreenX at select locations. INOX brings the very latest in projection and audio technology with INOX Laserplex, IMAX & INOX ONYX. Some of the key multiplex features include plush micro adjustable leather recliners with a butler on call

facility, gourmet meal choices by celebrity chef and designer staff uniforms. INOX recently launched Megaplex, a massive experience-driven entertainment center at Inorbit Mall, Malad, Mumbai which is home to the most number of cinema formats in the world.  

For more information on INOX, movie ticket bookings, exciting updates, trivia and trailers, visitwww.inoxmovies.com, follow INOX on Facebook, Twitter and Instagram,  and download the official INOX App on iOS and Android.