CSMIA's Jaya He Museum hosts a first-of-its-kind Digital Art Carnival "Utsara"

~A one of its kind carnival from June 01 – July 15, 2020, set to engage with audiences over history, arts, crafts, food, and culture of North East India~

Mumbai, June 01, 2020: GVK-led Mumbai International Airport managing Chhatrapati Shivaji Maharaj International Airport's (CSMIA) Jaya He museum is celebrating the second edition of its carnival series 'Utsara 2020' focusing on the cultural diversity of North East India. The carnival aims at celebrating the art and culture of different states in the North-East through a first-of-its-kind digital carnival scheduled from June 1 - July 15, which will be showcased on Jaya He's Instagram and Facebook platforms. The museum will bring together audiences from different parts of the globe to explore North-Eastern cultural diversity, through its buoyant carnival which is in line with International Council of Museum theme for International Museum Day 2020 - Museums for Equality: Diversity and Inclusion.  

'Utsara', derived from the Sanskrit word 'Utsava' denoting celebrations, will bring forth the vibrant cultures of eight states in North-East India - Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim. Utsar is in collaboration with Anvaya - the content partner and Kathanika, the story telling partner. The festival will showcase the celebration of diversities amongst communities in different states and the proliferation of various arts and culture across these states; this includes Tribal History & Religion, Textile & Crafts, Food & Festivals, Travel & Tourism, amongst others. 'Utsara 2020' will focus on three overarching narratives which include Sustainability - the coexistence of art and craft of the North East, Creative Human Spirit - weaving stories of day-to-day life through folk dance, music, motifs and Social Fabric – the way of communities living through art and craft that depict the traditions and sustaining their history and roots.

Each state will showcase the various themes for five days depicting through infographics; videos showcasing folk dance, traditional food recipes, traveller experience, local expertise; photographs; live sessions by experts including tribal community; illustrations and sketches, to name a few, thus, giving a holistic picture of the varied culture of North-East India. The day-long forums divided into story-telling sessions, activities, and Instagram Live sessions which will be conducted in the evening. The 45-day carnival will witness six states displaying their culture in the month of June, followed by the remaining two states in July. 

The first edition of the Jaya HE carnival celebrated the Maharashtrian festival Paaoolkhuna - Imprints of Maharashtra was a successful 75 day on ground carnival that touched over 3 lakh people engaging passengers at various locations within the airport including departures and arrivals, creating a synergy between various airport functions . The event scaled up across disciplines to curate a platform for over 100 artists, bringing many arts, crafts, and dance forms to engage with audiences at the airport. Given the unprecedented time, CSMIA's Jaya He Museum continues to redefine travel and bring to the audience across the world, cultures and traditions that they can resonate and thus make them a 'Happy Customer.' 

CSMIA's Jaya HE museum is an extension of GVK MIAL's vision to preserve and portray art by building communities while creating value for the passengers in today's world. Through digital media, the museum will look to create a meaningful experience for audiences of all origins and backgrounds. As an agent of change, Jaya HE museum through 'Utsara 2020' will bring the world together in these troubled times and present the indigenous culture of North-East India through sustainable lifestyles, self-reliance and love and respect for our environment from the people of North East India.