The campaign features actors and influencers –
MandiraBedi, AparshaktiKhurana, Varun Sharma, Vir Das, Manjot Singh, Danish
Sait, and SathishMuthukrishnan
India, June 9, 2020: Games24x7, one of India’s leading gaming companies,
unveiled a new digital influencer campaign for its skill gaming platform,
RummyCircle. Conceptualised by marketing consulting firm Spring Marketing Capital,
the campaign aims to deepen the connection between the game’s platform and
players of India's favourite card game: rummy, across different parts of the
country.
Games24x7 has partnered with Bollywood artists, AparshaktiKhurana, Varun Sharma, Vir Das, and Manjot Singh for the campaign in the North
Indian market. In the same spirit, the company has also associated with
popular artists Danish Sait and SathishMuthukrishnan for Karnataka and Tamil
Nadu regions. The digital films feature the actors portraying an array of
emotions that gamers undergo while they are up against others in an exciting
game of online rummy, thereby bringing the spirit of the platform alive.
Games24x7 has also
partnered with actress and TV presenter MandiraBedi to
release a series of tutorial videos on rummy, to help players master their
skills in an easy and fun way. Commenting on the partnership with
Games24x7, MandiraBedi said, "As a gaming pioneer, Games24x7
is leading responsible growth for the gaming industry in India. I am delighted
to partner with Games24x7 on their initiative to help gaming enthusiasts
improve their rummy-playing skills. Rummy is a fun game and I am happy to
introduce RummyCircle: Masterclass with MandiraBedi".
Speaking about the new digital influencer
campaign, Avik Das Kanungo, Director - Brand and
Marketing Strategy, Games24x7 said, "We are delighted to associate
with Bollywood celebrities and popular influencers for the slice-of-life
depiction of enthusiastic online rummy players in the campaign. Rummy is
undoubtedly India's favourite card game and is becoming increasingly
popular across the length and breadth of the country. At RummyCircle, we want
to bring alive the game online in a new way by highlighting the inherent skill
involved in the game. We believe rummy is a super exciting and fast-paced game
to play as it needs you to think on your feet while in the game to master the
moves and become a champion."
Speaking about the new digital
influencer campaign, Arun Iyer, Founder and Creative Partner, Spring Marketing
Capital said, "Rummy
as a game has always been a favourite with families. In this digital influencer
campaign, we’ve tried to capture the skill, strategy, fun and banter that every
game of rummy on RummyCircle comes with. The actors were shooting the
films themselves at home."
Games24x7 was founded by New York University alumni
TrivikramanThampy and Bhavin Pandya in 2006. Fueled by early-stage investments
from marquee venture capital firm Tiger Global and a host of investment
entities from the United States, Games24x7 enables cash, community and
creativity for its massive gaming community. The company boasts an exciting
full-stack games portfolio across skill games and casual games, with leading
platforms including RummyCircle, My11Circle (a fantasy cricket league) and
Ultimate Games (casual games).
The company has been investing aggressively in its
India-centric mobile games business, while also diversifying with investments
in the international gaming market and other technology partnerships.
Please watch the RummyCircle Digital Influencer
Campaign Videos here:
Rummy Masterclass with MandiraBedi: https://www.youtube.com/watch?v=nWhu3lx4FLg
About Games24x7 (formerly Play Games24x7):
Founded by New York University alumni
TrivikramanThampy and Bhavin Pandya in 2006, Games24x7 is one of India's
leading gaming companies with a full-stack portfolio of Skill Games & Casual
Games including RummyCircle and My11Circle. Backed by the marquee firm Tiger
Global and a host of investment entities from the US, Games24x7 continues to
expand its stronghold in the Indian gaming industry, while diversifying and
investing in other technology opportunities and expanding its gaming business
to the international gaming markets. With a 450 strong team, Games24x7 has
offices in Mumbai, Bengaluru, and Miami. By leveraging technology, product
innovation, data science, and experience, Games24x7 aims to become a
21st-century scientific gaming company: built out of India for the world.
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