GHOOMKETU CREATES HISTORY WITH A PHENOMENAL OPENING ON ZEE5 WITHIN DAYS OF LAUNCH, IT WAS THE #2 MOST WATCHED ORIGINAL (FILM) AFTER RANGBAAZ

23% active viewers watched the movie making it #2 in terms of consumption

India, June 5^th, 2020: Nawazuddin starrer, Ghoomketu which premiered on ZEE5 on May 22^nd, created history with a phenomenal opening, making it the #2 most watched Original film on the platform after Rangbaaz, within days of its launch. It not only received rave reviews from critics, was whole heartedly accepted and loved by movie buffs across the country who were waiting patiently for the film’s premiere on ZEE5.

Some notable data pertaining to Ghoomketu’s massive opening on the platform:

·         #2 most watched ZEE5 original (film) after Rangbaaz

·         Audience watching the movie comprised Young India (Age group 18-35)

·         Top 5 Indian Cities which drove maximum consumption: Delhi, Mumbai, Bengaluru, Pune, Lucknow

“I am extremely humbled and touched by the love that people have showered upon the team and me across the world, after watching Ghoomketu on ZEE5. Our director Pushpendra, he is a storyteller and he brought that realness and humour beautifully, and I could have not asked for better co actors - Ila Arun and Raghubir are the real heroes of Ghoomketu and Anurag, of course! The reach that ZEE5 has given the film is amazing and I hope more families get together and have a great laugh after watching Ghoomketu.” Nawazuddin Siddiqui on the success of Ghoomketu.

Aparna Acharekar, Programming Head, ZEE5 India said, “We are elated to see the kind of response Ghoomketu has received from audiences across the country. Within few days of launch, Ghoomketu became the most watched content on ZEE5 after Rangbaaz and it continues to top the charts. Being India’s Entertainment Super-app, we want to continue delivering such light-hearted, positive content which will help people stay optimistic in the current times.”

Ghoomketu is the story of a Bollywood dream – a narrative that never fails to impress Indian audiences. Directed by Pushpendra Nath Misra and produced by Phantom Films and Sony Pictures Networks (SPN), the film is led by an outstanding performance by Nawazuddin Siddiqui. The film also has ace director Anurag Kashyap as a cop and the talented Ila Arun as Ghoomketu’s Aunt, in lead roles along with Raghubir Yadav, Swanand Kirkire, Ragini Khanna and others. The film will also see special cameos from Amitabh Bachchan, Ranveer Singh, Sonakshi Sinha, Chitrangada Singh, Lauren Gottlieb and filmmaker Nikhil Advani.

ZEE5 has been the most popular platform for content consumption across genres, languages and a spectrum of devices. It is also one of leading player to release fresh content week on week as part of their #BeCalmBeEntertained campaign. With 100+ Originals released so far on the platform, ZEE5 is truly an Entertainment Super-app delighting audiences with its bespoke content.