June 22,
2020: JOHNSON’S® has always been committed to
reinforce the bond between parents and children. On the occasion of Father’s
Day, the brand has launched a digital film thanking fathers for being strong
yet gentle during these testing times of lockdown. The film recognizes how the
father’s role has evolved from being caretakers to caregivers
over the years with the modern father now being a nurturer with a stronger
emotional bond with his child.
The video
showcases the essence of being gentle by dads by thanking them this father’s
day amidst the pandemic. Using Father’s Day as an opportunity, the essence
behind this video is to bring out the gentle bond between a father and child.
Also, assuring dads that being gentle and showing emotions is normal and it
only makes them strong.
Link to the video: https://youtu.be/4rVTA195zrw
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