With digital video streaming at an all-time high, brands are moving towards OTT and digital video platforms to connect with their audiences. ZEE5’s AdTech offerings have disrupted the advertising industry by allowing brands to precisely target their set of audiences and reach out to them with customised options. The brand safe and transparent environment has made it the one-stop destination for India’s top digital advertisers and brands.
This campaign is a part of Cetaphil’s endeavour to educate new parents about the benefit of using a soap-free Syndet Bar. Cetaphil Baby Mild Bar offers the goodness of nature’s finest ingredients like olive oil, avocado oil & shea butter; the product is formulated to help reduce the oxidative damage on the baby’s skin and keeps it well-nourished. The soap-free bar offers PAMAS free formulation and is safe on baby skin.
Commenting on the collaboration, Rajeev Dhal, Chief Revenue Officer, ZEE5 India stated, “We have been focusing on building a strong AdTech model for ZEE5 which has helped brands leverage the power of cutting-edge technology and precise targeting that the platform has on offer. These efforts have helped brands deliver hyper-personalised content to the relevant viewers in a brand safe environment. This digital campaign is a first of its kind by Cetaphil Baby India with any Indian digital platform, which shows that ZEE5 has become the preferred destination for content as well as advertisers.”
Speaking about the launch of Cetaphil Baby Mild Bar, G. Sathya Narayanan- Managing Director, Galderma - South Asia, said “We are elated about our collaboration with ZEE5 and Saumya Tandon for the launch of our latest product, Cetaphil Baby Mild Bar under the Cetaphil Baby portfolio. Cetaphil Baby is a mother’s trusted partner in her journey, addressing all the skincare and baby care woes about her infant. The natural ingredients in the product and the formulation offer the best of both – proven science of Cetaphil coupled with the goodness of nature.”
ZEE5 continues to be the preferred OTT platform for leading brands to reach their diverse target audiences in the most effective manner.
Link to the digital campaign: https://sendgb.com/9KVP3NSi0g4
About ZEE5
ZEE5 is the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1.25 lakh hours of On Demand Content and 100+ live TV channels. The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.
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About Cetaphil:
Cetaphil is a gentle skincare brand that has been recommended by dermatologists for over 70 years, and is today used by millions of people with sensitive skin from all around the world.
Invented in 1947 by a pioneering pharmacist in Texas, the first product - “Cetaphil Cleansing Lotion“ - known today as Cetaphil Gentle Skin Cleanser – continues to be the flagship product. Quickly recognized for its gentle cleansing power, the Cetaphil range of products started to grow. Today Cetaphil is available in more than 70 countries worldwide and offers a wide range of everyday products from cleansers and moisturizers to baby products and solutions for sensitive skin conditions such as acne and eczema. Specifically formulated to provide effective skincare for a variety of skin types and conditions, Cetaphil has become one of the top skincare brands recommended by dermatologists and other healthcare professionals across the world
About Galderma:
We are the world’s largest independent global dermatology company, created in 1981 and are now present in over 100 countries with an extensive product portfolio of prescription medicines, aesthetic solutions and consumer care products. Galderma aims to enhance the quality of people’s lives by focusing on science-based solutions for skin health. Our products help protect, nourish and enhance, and - when needed - treat, correct and restore skin health. This holistic view of skin health, addressing both healthy and compromised skin, is fundamental to our mission.
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