PepsiCo India and Airtel Partner to Offer Customers a Super Digital Experience this Festive Season

With purchase of LAY’S, Kurkure, Uncle Chipps and Doritos pack, Airtel prepaid customers to get up to 2GB of free data

The on-going challenging times has impacted consumers’ lifestyle and behaviours – People are consuming more data and spending more time with families at home leading to increased in-home consumption of food and beverage products

Mumbai; September 1^st, 2020: PepsiCo India today announced a special initiative with Airtel involving its most loved snack brands and in the process also offering a special digital experience for all Airtel Prepaid customers. Ringing in the festive season, every customer would get upto 2 GB of Airtel Data with the purchase of LAY’S, Kurkure, Uncle Chipps and Doritos packs. Participating consumers can redeem the offer up to 3 times on every unique mobile number.

Data is most important today and people across generations are spending more hours indoors than ever before. Whether it is remote working, content streaming, gaming, e-learning or e-shopping, everyone is relying on data to stay connected.  For the quarter ended June 30 2020, average mobile data consumption per user on Airtel’s network increased to 16.3 GB, an increase of 40% over last year.   

Apart from the growing importance & consumption of data, the second insight that emerged during recent times is that in-home consumption is witnessing a significant uptake. As people continue to spend more time at home with their families, there is an increase in demand for snacks.

In line with this connection between the top two trends of today – data and in-home consumption - PepsiCo India and Airtel have joined hands to offer customers up to 1 GB free data with INR 10 pack and 2 GB free data with INR 20 pack of PepsiCo products including LAY’S, Kurkure, Uncle Chipps and Doritos. To avail the benefit, consumers can simply check the free data voucher code printed behind the snack pack and go to Airtel Thanks app - ‘My Coupons’ section and enter the voucher to claim the data offering. Once the user has availed their code, the data can be redeemed immediately or at a later date of convenience and requirement till January 31^st, 2021. Once redeemed, the data will remain available for three days in the customer’s Airtel account.

Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said: “At Airtel, we are obsessed about offering our customers the best network experience. We are thrilled to partner with PepsiCo India to help all their customers experience our award winning 4G data services. This also gives us the opportunity to reward our loyal customers with complimentary data and unlock a world of digital experiences on Airtel Thanks when they buy their favourite packet of snack.”

Sharing his thoughts, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India said, “The ‘new normal’ has catapulted everyone into a more digital world than ever before. At PepsiCo India, as part of our digital first approach, we follow evolving digital trends and develop matching strategies.  Our insights showed us that consumers are enjoying our products and seeking convenience while working and watching content at home. The partnership with Airtel is therefore a perfect fit that will further compliment in-home experience of consumers. With festive season kicking in, the special initiative, truly emphasize the importance of staying connected with friends and family.”

The free data offer is available to all Airtel prepaid customers across India and will be a perfect combination for them to enjoy their favourite snack while accessing data at the same time.

About Airtel

 Headquartered in India, Airtel is a global telecommunications company with operations in 18 countries across South Asia and Africa. The company ranks amongst the top three mobile operators globally and its mobile network covers a population of over two billion people. Airtel is India’s largest integrated telecom provider and the second largest mobile operator in Africa. At the end of June 2020, Airtel had approx. 420 mn customers across its operations. 

Airtel’s portfolio includes high speed 4G/4.5G mobile broadband, Airtel Xstream Fiber that promises speeds upto 1Gbps, converged digital TV solutions through the Airtel Xstream 4K Hybrid Box, digital payments through Airtel Payments Bank as well as an integrated suite of services across connectivity, collaboration, cloud and security that serves over one million businesses.  

Airtel’s OTT services include Airtel Thanks app for self-care, Airtel Xstream app for video, Wynk Music for entertainment and Airtel BlueJeans for video conferencing. In addition, Airtel has forged strategic partnerships with hundreds of companies across the world to enable the Airtel platform to deliver an array of consumer and enterprise services. 

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, LAY’S, Kurkure, Tropicana 100%, Gatorade and Quaker. In less than two decades, the company has been able to organically grow eight brands, each of which generate Rs. 1000 crores or more in estimated annual retail sales and are household names, trusted across the country.

PepsiCo’s growth in India has been guided by our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com