The popular Indian hip-hop artist trades
storied bars for serene vocals
on new acoustic-led, lo-fi track
Mumbai, 23rd September 2020: Indian hip-hop heavyweight HemantDhyani aka MC Heam has released a new acoustic/lo-fi hip-hop single “Gumm.” Sonically borderless, the track, produced by New Delhi-based DJ/producer Ravator, delves into nostalgic reminiscence and lost covenants of past connections. The Qyukiartist ventures further into lo-fi territory on “Gumm,” shedding the shackles of fusion to embrace the serene sound signature to his music on the track launched in association with art distribution collective Kala Kranti Media. While MC Heam’s previous singles, such as “LaundaBefikar” and “WOH” featured storied bars and silky vocals in equal measure, “Gumm” sees the artist render a largely lo-fi led track with astute lyricism set to an acoustic beat.
Watch the music video for “Gumm” here: https://www.youtube.com/watch?v=nvaczfh_oF8
Accompanying the single release is a music video for the track as well. Featuring sketch animation by Dehradun-based visual artist ManilKandwal (who also directed the clip), the animated music video for “Gumm” follows a girl finding her way through life’s zig-zag graph. While MC Heam often dissolves into impactful rap refrains, he saves his one and only bar on “Gumm” for its reflective coda.
Says MC Heam about
‘Gumm,’
“This song is an experiment into
chill-hop and lo-fi; something that hasn’t been tried before.
I am really excited
and nervous at the same time.
I hope that the audience likes this new track as it’s really close to my heart.”
Gaining widespread popularity and recognition as a contestant on India’s first rap reality show MTV Hustle in 2019, MC Heam has been a veteran of India’s hip-hop scene for over a decade. A definitive voice that spearheaded regional rap in the country, MC Heam has been a vital cornerstone of India’s hip-hop revolution. An indie success at heart, MC Heam first broke into the mainstream through collaborations with Oscar and Grammy Award-winning composer A.R. Rahman, with whom he worked on landmark projects such as 2019’s “Marvel Anthem” as well as 2018’s “Jai Hind India” hockey World Cup anthem and the popular track “EyyChhote Moto Chala” from the Bollywood film Beyond The Clouds. Setting his own benchmark, the hip-hop artist is now blurring sonic boundaries while mentoring a whole new generation of rappers at The Dharavi Dream Project, Asia’s largest school of hip-hop located in Mumbai.
GUMM: CREDITS
Written, Performed & Composed by - MC Heam
Music Produced by - Ravator
Mixed & Mastered by - Abhijay Sharma
Directed by - ManilKandwal
Promotional Designs - ManilKandwal& Harsh Kandpal
Music Distribution - Kala Kranti Media
Brand Partner - Skechers India
Digital Partner - ShahuShinde
Content Writer - ShaliniSindhwal
About Qyuki
Co-Founded by Samir Bangara, A.R. Rahman and ShekharKapur, Qyuki is a data-driven new media company which discovers & invests in India’s most influential creators to help them rapidly grow their audience, create content and launch new IPs. Qyuki has to its name several premium formats like ARRived - a singing talent hunt show with A. R Rahman as a mentor, Jammin’ - a collaboration-focused music show where legendary Bollywood composers and India’s top Internet icons create original tracks - and NEXA Music - a nationwide talent hunt for English-language singers. In Jan 2020, Qyuki created a breakthrough format of fan festival called Epic Fam Jam, which brought together India’s biggest online sensations - in thematic mini-worlds of their own for superfanmeetups - topped with incredible live performances. Qyuki also exclusively manages a host of talent across various digital platforms including Youtube, Instagram and TikTok.
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