New Delhi,
November 18, 2020: Ferns N Petals Pvt. Ltd has forayed into the digital video content segment
with the launch of FNP Media, the brand’s new digital content house. FNP Media is a content company and
production house that works to produce quality content for digital platforms.
Given the fact that FNP has been a part of peoples’ lives from birth to
marriage and even death, the journey of human emotion has been experienced from
very close quarters, and it was but natural to translate that understanding on
screen.
FNP Media has three
verticals, Live By FNP Media,Films By FNP Media and Music By FNP Media. The content
in the form of short films, web series, storytelling etc. is hosted on YouTube
channels of the respective verticalsthat showcases performing arts, films &
shows and original music.
Live by FNP
Media is a platform for both aspiring & established
artists to showcase their talent in multiple disciplines of performing arts. It
brings in a plethora of new-age-content, an interesting mix of social media
platforms, YouTube channel & live events. Live by FNP Media is truly an
opportunity that performing arts as a whole needs.
“We are very
excited to enter in this new segment. With the launch of FNP Media we see
ourselves catapulting into the next phase of growth,” said Mr Vikaas Gutgutia, MD & Founder, Ferns
N Petals & FNP Media. “Digital
will play a critical role in fueling this growth and we wanted to ensure that
we had a strong offering and presence in the space.We have invested a lot of
time and energy in creating and acquiring good content for FNP Media, which we
hope our viewers enjoy.”
The other vertical, Films
by FNP Media is a completely integrated entertainment offering of original
short format movies, which showcases unique content that is believed to have
the power of changing people’s perception. The platform will also host content
to address the entertainment demands of a New India that is increasingly
digital savvy and globally connected, yet fundamentally rooted in its culture.
Commenting on the occasion, Mr Ahmad Faraz, General Manager, FNP Media said, “I believe the audience has become smarter and they want to see good meaningful content. We are concentrating on bringing the content which appeals to people and helps them change their perception. We are working with some new but very talented writers and directors from the industry right now. As a content company we have seen and observed that short format content appeals with audiences as well as brands and it is the future of the content industry. Having sai
that, we are also going to bring out some unique
and never heard before concepts of web series as well in coming months."
Music by FNP
Mediaenvisions to bring you original music content by upcoming
and established artists. The platform will help independent musicians and
performing artists to present original music under FNP Media’s label and for
fans to discover hidden gems. The
brand intends to bring out the best in every genre.
FNP Media marks its entry into this segment with an
original short film, The Hire. In
addition to this, the platform also offers many other hard hitting films likeAlmariyaan– that deals with significant
LGBTQ issues, Blue Sweater and many
more.
About Ferns N
Petals:
Ferns N Petals came into existence in 1994 that has grown
to be the Largest Gifting Portal in India in the last 25 years. The journey
started with a single store under the entrepreneurship of Mr Vikaas Gutgutia,
which has now emerged as a reputed brand with 11 verticals under the FNP World. These verticals are FNP Retail
& Franchising, FNP E-commerce – India| UAE| Singapore, FNP Cakes ‘N’ More,
FNP Gardens, FNP Weddings & Events, FNP Floral Touch - UAE, WDH (Wedding
Design Hub), Flowers ‘N’ More, FNP Flagship, Sipping Thoughts and FNP Media.
Today, the brand leads the floral, gifting and cakes
industry with 400 outlets in more than 125 cities pan India. The company also
has ten luxury venues in Delhi NCR to offer vast spaces to host social and
corporate gatherings. FNP is consciously foraying into various fields to make
your special moments even more memorable, be it your birthday or even your
weddings.
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