Games24x7, Percept digitICE join hands to conduct a Live Virtual Employee Engagement session

04 November, 2020

Percept digitICE, the Digital and Virtual arm of Percept ICE, the Special Projects, Events & Experiential Marketing Domain Company of Percept Ltd, conceptualized and managed a highly entertaining and interactive live virtual employee engagement event for Ultimate Games, the casual games studio of online gaming company Games24x7. Over 70 employees located across Games24x7 offices in India and international markets attended the event indicating a massive shift in the way companies are opting to engage, motivate, and reward their employees.

Games24x7 is an India headquartered online gaming company with a portfolio that spans skill games (RummyCircle and My11Circle) and casual games (Ultimate Games). The company has set up a casual games studio, Ultimate Games, to launch new games for the global market. The diverse, talented, and passionate Games24x7 team is spread across three continents with offices in Mumbai, Bengaluru, Kiev, Philadelphia and Miami.

The first of its kind live virtual employee engagement event conducted for Ultimate Games was undertaken with an objective to recognize, reward and motivate employees who had worked on a unique project under the Unlimited Games flagship umbrella and celebrate an important milestone in the project. The co-founders of Games24x7 and the senior leadership of the Ultimate Games division participated in the event.

The holistic, all-inclusive, pioneering live virtual event was conceptualized, designed, planned, and executed by Percept digitICE, the Full Service Digital, Virtual and Hybrid Experiential Marketing & Events Unit of Percept ICE. The scope of work spanned the entire digital pre-event communication and virtual live event engagement, creating customized games and innovative content within the brand guidelines, designing bespoke live games, innovative content, and a series of engaging activities to fit within the overarching objective and flow of the event. Percept digitICE was also in charge of the video edits, flawless coordination with the senior management located around the globe, moderator scripts, and the overall virtual live show management.

Said Avin Sharma, Vice President, casual games studio at Games24x7, "Our collaboration with Percept digitICE to design the live virtual employee engagement event is part of the company’s continuous efforts to foster a culture of employee appreciation.  We at Games24x7 celebrate every achievement to acknowledge, encourage, and boost team engagement. At Ultimate Games, our casual games studio, where we work with a diverse range of team members spread across three different continents, we reached an important project milestone amidst the current unprecedented times. It was a delightful experience working with Percept digitICE, who helped us plan and execute the celebration event in a seamless and successful manner."

Said Vidya Alva, EVP & Business Head, Percept ICE, “As WFH became the new normal in the pandemic struck world, organizations had to think out of the box and initiate new ways to engage with, motivate and reward their personnel. WFH has brought its own set of challenges and rewarding employees who have not only risen to the occasion but also surpassed all expectations calls for a very special R&R platform. The innovative LIVE Virtual Employee Engagement event undertaken for Ultimate Games not only highlighted the growing Digital and heightened Technological shift for companies worldwide across all areas of operation, but also reminds us how crucial employee engagement is for retaining and motivating talent especially during these testing times. I am thankful to the Global Management of Ultimate Games for investing faith in our technological and creative competence, and we are very excited to create many more personalized pioneering events in the virtual domain for our clients going forward.”

The Live Virtual Employee Engagement Event executed for Ultimate Games is another successful milestone for the newly launched Percept digitICE – the Full Service Digital, Virtual and Hybrid Experiential Marketing & Events Unit of Percept ICE. Percept digitICE offers a range of services spanning Virtual Platforms, Creative Integration, Virtual Engagement & Networking, Digital Interactivity, Mixed Reality (MR), Hybrid Events, Entertainment Content curated for Virtual or Digital platforms with a vast range of Design content options suited for the Digital, Virtual Reality (VR) & Augmented Reality (AR) platform

About Percept ICE

Percept ICE – Integrated Creations for Experiential Marketing, the Special Projects, Events and Experiential Marketing Domain Company of Percept Limited, was founded in the year 2010 with an aim to focus on the Experiential Marketing sector in India and overseas. Percept ICE creates brand and experiential solutions, and is instrumental in conceptualizing and executing medium to large format projects in India and across the globe. With emerging opportunities, trends and technologies and a wide range of services present across the Percept Group, Percept ICE provides clients with innovative 360-degree customized solutions in the Events and Experiential Management space.

Percept ICE is a Percept company. With a team of over 200 people and 32 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.

About Games24x7

Founded by New York University trained economists Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is an India headquartered online gaming company with a portfolio that spans skill games (RummyCircle and My11Circle) and casual games (Ultimate Games). Backed by marquee investors like Tiger Global and The Raine Group, the company specializes in using behavioural science, technology and artificial intelligence to provide awesome game playing experiences across all its platforms.

Games24x7 operates RummyCircle, the leading online rummy platform in India, and My11Circle, one of the country's top fantasy sports platforms. The company has also set up a casual games studio, Ultimate Games, to launch new games for the global market. The diverse, talented, and passionate Games24x7 team is spread across three continents with offices in Mumbai, Bengaluru, Kiev, Philadelphia , and Miami. For more information, visit www.games24x7.com.