Launches clean & natural makeup collections in India
November, 2020:
Belora Cosmetics, First Made Safe™ certified colour cosmetics brand across
Europe & Asia, today announced its launch in India with the introduction of
clean & natural makeup collections. Belora is launching with face & lip
products with an eye range coming soon after.
Highlights
include
deeply pigmented ultra-long
stay liquid lipsticks that do not cause drying of lips, natural primer with
deep moisturization & natural BB Cream with SPF 30, infused with nourishing
oils. With this, the company begins its journey to provide the skincare infused
& high-performance makeup without harmful chemicals commonly found in
makeup. All formulations are super lightweight, hydrating & packed with
naturally-derived, skin-loving ingredients.
Speaking on the launch, Akaljyot Kaur, Co-Founder said, “We have a singular aim to offer
high quality makeup that marries good skincare formulations to high colour
payoff & long staying power. Our research shows that women associate makeup
with various emotions – fun, empowerment, playfulness & glam however, it
shouldn’t come at the expense of their skin’s health. That’s the genesis of our
brand - beauty that’s guilt free & glamorous.”
Added Ainara Kaur, Co-Founder, “The world doesn’t need more makeup
brands but better ones. That’s what drives us, to create better products that
have good for skin ingredients. We are very particular about not using bad
stuff like paraben, siloxanes, SLS, synthetic perfumes etc. and have deeply
pigmented formulations that can last long. Over last 18 months, we have worked
with large groups of Indian women to understand what was missing from their
makeup & co-created products with them, for them.”
The brand promises to its
customers to look their glamorous best with skin friendly makeup, without the
sham of any harmful ingredient! It is the FIRST MADE
SAFE™ certified makeup brand across Europe & Asia. This means all Belora
products are manufactured with only safe ingredients. In fact, there are only a
handful of makeup brands across the world to bag this certification.
The products are manufactured as per European Union & Made Safe™ guidelines & dermatologically tested. The experts at Belora have created a BS (Bad Stuff) list of 2000 harmful ingredients that they will never use. This list has been created with latest guidelines from European Union & Made Safe™. As per regulations, EU has one of the most stringent parameters & bans 1641 ingredients. Belora BS list includes all these ingredients & more.
The
range launched today:
Leave No Evidence long stay lipsticks
Long
stay & intensely pigmented matte liquid lipstick that glides on smoothly
for a rich & full coverage.
● Kiss proof / transfer proof
● Enriched with oils, butters & vitamins making this formulation lightweight & hydrating.
● Deeply pigmented colours that are best suited for Indian skin tones.
● One stroke application is enough!
● Certified Made Safe™ & Dermatologically tested.
Key Ingredients: Jojoba oil, Sunflower, Shea
butter & Vitamin E.
Available in 12 shades.
Price: Rs. 599
Prime Naturelle - Hydrating Make up base
A
multitasking blend of skincare & makeup, Prime Naturelle blurs pore
appearance, hydrates skin & helps makeup to last longer. Designed in Paris,
Prime Naturelle is Made Safe™ certified which literally means it is made with
safe ingredients.
A
natural hydrating moisturizer cum primer it also reduces appearance of wrinkles
& fine lines. Silky smooth feel & fast absorbing oil-free formula gives
a refreshing dose of moisturisation. What's more, it contains nourishing
properties of aloe vera & Brahmi, grape seed, green tea & hyaluronic
acid.
Made
without Cyclopentasiloxane (a harmful silicone) to let the skin breathe!
Price: Rs 699
BB Naturelle Creme - Anti Pollution & SPF 30
A
one-of-its-kind natural BB cream, designed in Paris, that delivers the
coverage of makeup while being good to skin. Provides a
radiant smooth look instantly with this ultra-lightweight formulation
& is certified Made Safe™ which
literally means it is made with safe ingredients only.
Comes
with extracts of Hyaluronic & Mulberry to deeply hydrate skin,
a non-comedogenic formula that lets the skin breathe & a
BlueShield technology to protect protect against all UV rays &
pollution. No Plastic ingredient (Cyclopentasiloxane i.e. a harmful
silicone) used. Dermatologically tested & certified.
Price:
Rs 599
Belora
Cosmetics is an eco-chic & cruelty-free brand. At Belora, a key parameter
for each product is to deliver high impact. All products are designed to bring
the best of both worlds - high performance makeup that's good to skin too.
Glamour with nature, crazy fun with responsible ethos.
About Belora Cosmetics
Troubled
with toxic chemicals found in cosmetic products, two women entrepreneurs –
Ainara & Akaljyot found Belora Cosmetics - makeup with good-for-skin,
natural & high performing ingredients. Both Ainara and Akaliyot have years
of experience with the corporate world but their passion is to find a solution
to every woman’s foe and friend – Her Makeup kit!
Makeup, powered by nature.
Crafted
only with skin friendly ingredients & without toxins, Belora products are
additionally infused with bio-actives to nourish the skin. With a
state-of-the-art R&D in Europe, the brand brings natural & clean makeup
collections while delivering deep colours, luxurious textures & great
pay-offs. The formulations are from France, Germany, Italy & India. A key
parameter for each product is to deliver high impact (long stay etc.)
Website link: https://www.beloracosmetics.com/
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