Friday, 20 November 2020

MUKTA A2 CINEMAS REOPENS THREE LOCATIONS ACROSS NATION ON NOVEMBER 15


Screened Hindi comedy-drama ‘Suraj Pe Mangal Bhari’ at cinemas in Bhopal, Ahmedabad, and Mumbai

Mumbai, November 19th, 2020: Mukta A2 Cinemas, one of India’s fastest growing cinema chains, has reopened its theatres at 3 locations around the country from the 15thof November onwards, coinciding with the auspicious occasion of Diwali. Coming in the wake of the Ministry of Information & Broadcasting’s decision to reopen the nation’s cinemas and multiplexes, Mukta has resumed operations in three cities –Bhopal, Ahmedabad, and the Jai Hind, Lalbaugh property in Mumbai.

This long-awaited occasion was marked by the big screen debut of Hindi comedy-drama ‘Suraj Pe Mangal Bhari’. After a prolonged period of enforced absence from the big screen, this event witnessed a full house at all three locations, as the public flocked to watch one of the first theatrical releases since the start of the lockdown.

“We’ve been down a long, hard road since the outbreak of the pandemic, during which thousands of people in the media and entertainment industries saw their livelihoods disrupted. But following the recent announcement by the Ministry of Information and Broadcasting, we’re thrilled to announce our reopening,”said Rahul Puri, Managing Director at Mukta A2 Cinemas“The safety of our guests and the public is always our foremost concern. To that end, we are reopening our locations in a phased manner, ensuring the highest standards of hygiene for our visitors. We look forward to reopening all of our other properties in the months to come as per upcoming movie releases, and welcoming everyone back to the silver screen once more.”

Sachidanand Shetty, Business Head of Mukta A2 Cinemas added, “With a mission to ensure that our Guests are safe and enjoy their Movie Experience with us, Mukta A2 Cinemas is ensuring compliance to all the Reopening norms regulated by the Govt. of India and has commenced screening movies at our properties in a phase wise manner and look forward to reopen all our properties soon as the content pipeline stabilizes. 

We wish all our esteemed guests and team members a Happy and Prosperous times ahead”.

To ensure the safety of its patrons and staff, Mukta has implemented the highest global standards of safety and hygiene, and revamped every step of the movie-going experience to guarantee a contactless outing. These measures have been captured in a safety video posted to the Mukta A2 Cinemas Instagram page, and include:

  • The implementation of social distancing norms through contactless procedures. Ticket bookings and the sale of snacks take place exclusively through the Mukta A2 Cinemas website and mobile application. Customers will self-check in by scanning the QR code upon entry. 
  • Social distancing will be also be maintained during screenings. Guests will be seated and exited row-wise while maintaining the recommended meter-wide distance. Mukta A2’s ‘in-cinema seat separation’ method will ensure an empty seat between patrons.
  • The prioritization of hygiene and sanitization standards: This will include the disinfection of all areas within a cinema’s premise, including the box office, security area, lobby, restrooms, and food and beverage stands. These measures will further be strengthened by the periodic deep cleaning and sanitization of strategic locations, and daily deep cleaning of auditorium seats.
  • The safety of patrons and guests will be achieved through temperature checks with non-invasive infrared thermometers upon entry, mandatory usage of masks, and availability of hand sanitizers at all touch points within the theatre
  • All cinema employees will be held to the highest standards of cleanliness, with only medically-certified staff permitted to work. The usage of masks, gloves, and the Aarogya Setu app will be mandatory.

The video can be viewed at the following link: https://www.instagram.com/tv/CHi98RiBTAr/?igshid=1g3vdwzcf5jf4

Featuring Manoj Bajpayee, Diljit Dosanjh, and Fatima Sana Shaikh, ‘Suraj Pe Mangal Bhari’ is a fast-paced comedy set in the 1990s. Manoj Bajpayee plays the role of Madhu Managal Rane, a wedding detective hired by a series of families to investigate the backgrounds of potential grooms. In a time before mobile phones and the internet, this inevitably leads to an ever-escalating comedy of errors.

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