2nd November 2020, Mumbai: Extending its care to a wider set of consumers, NIVEA, the world’s No. 1 skincare brand, has announced its partnership with e-pharma portal Pharmeasy.in to provide access to its vast portfolio of skincare essentials with just a simple click of their fingertips. Bringing the ease of availability and comfort in-home delivery, NIVEA India aims to provide uninterrupted access of essential skincare products to each and every consumer during these unprecedented times all while they purchase medicines and other healthcare essentials online.
Technological disruption has changed the way we live, work and even shop. As health and hygiene take precedence over everything, online buying with zero contact delivery have become the most convenient options for consumers. This has also led to a significant shift in consumer behavior especially in the online healthcare space due to the ease of convenience and faster access to medication. As a responsible skincare brand, through this partnership, NIVEA aims to cater to the growing needs of consumers by providing ease of availability and accessibility of skincare & personal care products such as Body Lotions, Moisturizing creams, Shower Gels, Roll-ons & Face washes among others on a platform that delivers quality medicines across the country.
This service is
available for consumers across the country and also offers multiple convenient
and easy payment options. Through
this tie-up, NIVEA will extend its reach to its consumers while attracting
newer consumers with safer and effective delivery to their doorstep.
Speaking on this partnership, Neil George,
Managing Director, NIVEA Indiasaid, “I am delighted
to partner with a trusted brand like PharmEasy that has supported consumers in
their need for quality medical and healthcare products while ensuring safe home
delivery. These very characteristics are embedded in NIVEA as well, for keeping
the focus on the consumer and caring for their needs. Through this tie-up, we
aim to provide a simplified experience that reduces consumer stress and anxiety
while enhancing convenience. We want to help the consumer by providing access
to their daily skincare and personal care essentials while looking after their
overall health and wellbeing. And so, it was a given to expand our horizons and
deliver NIVEA products with not only convenience but also safety and care.”
Dharmil Sheth, Co-Founder at PharmEasy added, “NIVEA and PharmEasy share the common value of serving their customers in every possible manner. This association is indeed a great opportunity for both PharmEasy and NIVEA to provide more convenience and ease of access to their users, and more so now during the ongoing pandemic. We’re glad to be more user-friendly with every step that we take to make it simpler for our consumers to order their healthcare essentials online and get it safely delivered at their doorstep. This partnership in fact reiterates our vision- Simplifying Healthcare, Impacting Lives.”
About Beiersdorf AG
Beiersdorf AG is a leading provider of
innovative, high-quality skincare products and has more than 135 years of
experience in this market segment. The Hamburg-based company has about 20,000
employees worldwide and is listed on the DAX, the German benchmark equities
index. Beiersdorf generated sales of €7.6 billion in the financial year 2019.
Its product portfolio comprises strong, international leading skin and body
care brands, including NIVEA – the world’s no. 1 skincare brand* – Eucerin, Hansaplast/Elastoplast,
and La Prairie. Millions of people around the world choose Beiersdorf brands
every day because of their innovative, high-quality products. Further renowned
brands such as Labello, Aquaphor, Florena, 8X4, Hidrofugal, Atrix, Maestro, and
Coppertone round off the extensive portfolio.Beiersdorf’s wholly-owned
affiliate Tesa SE, another globally leading manufacturer in its field, supplies
self-adhesive products and system solutions to industry, craft businesses and
consumers.
* Source: Euromonitor
International Limited; NIVEA by umbrella brand name in the categories Body
Care, Face Care, and Hand Care; in retail value terms, 2019.
About PharmEasy
PharmEasy is one of the most trusted online pharmacy platforms for all your medicine & healthcare needs. It is currently serving 50 Lac+ happy customers. It delivers medicines and healthcare products from registered and trusted pharmacies to your doorstep at affordable prices. It also offers diagnostic tests from certified labs with a sample collection facility from your home. PharmEasy’s motto is ‘Simplifying Healthcare, Impacting Lives!’
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