Now Exchange TimesPoints For Flipkart SuperCoins For A Wide Range Of Industry-First Benefits

• Content consumption on Times Internet properties powers exclusive rewards on Flipkart

• TIL and Flipkart users can now trade their loyalty points to get the best of both worlds

Delhi NCR, November 10th 2020: After incentivising users for their engagement and content consumption with free offline transactions at 70,000+ leading retail & F&B outlets, India’s most unique and comprehensive engagement-driven loyalty program, TimesPoints has partnered with Walmart owned, online retailer Flipkart to facilitate seamless exchange of loyalty reward points, TimesPoints & Super Coins, on both platforms. This partnership ushers one of the largest collaborations in the loyalty landscape among two of the most consequential online ecosystems in the country.

Flipkart Super Coins is a first-of-its-kind rewards ecosystem designed to offer benefits to millions of Flipkart customers. As more than 557 million consumers garner complimentary TimesPoints for merely consuming content on the Times Internet network, exchange these points for Flipkart SuperCoins, and redeem them for a host of benefits on Flipkart, it will further cement TimesPoints’ position as the country’s first and only non-transactional loyalty platform to enable the widest assortment of redemption possibilities ranging from online recharges, offline transactions as well as benefits like exclusive online shopping offers & vouchers. Currently, the exchange between TimesPoints and Super Coins has been rolled out to the select user base of TIL. Both the organizations intend to extend it to the larger base in the times to come. 

Speaking on this big leap in the product’s evolution, Ashish Jaiswal, Business Head - TimesPoints and CTO - Times Internet Ltd. said, “At TimesPoints, our vision has always been to reward our loyal users in a way that is both seamless and meaningful. TimesPoints serves as a central loyalty programme to 557 Mn users coming to the TIL network every month. Our strategic collaboration with Flipkart will help our massive user-pool to use the TimesPoints earned for their daily habits in the form of a currency to avail exclusive discounts and offers - and the Super Coins can also be used as a mode of payment on the Flipkart platforms. Besides adding incremental value to every accrued TimesPoint, this new cross-platform integration will redefine the power of TimesPoints with newer avenues for more rewarding & effortless redemption.”

Flipkart Spokesperson said, “Traditional rewards programmes have not been able to achieve their complete potential because of their constrained opportunities to convert points to rewards while being limited within the wider online ecosystem. Flipkart SuperCoin was launched with the vision to overcome these inefficiencies, and we’re excited to partner with Times Internet to enable exchanges for their online loyalty currency TimesPoints as Flipkart SuperCoins. The sheer scale and range of benefits available on both platforms lead us to believe this partnership holds the potential to revolutionize the country’s customer rewards landscape.”

TimesPoints powers the rewards platform for TimesPoints Debit Card co-branded with HDFC. It also enables a couple of premium subscription platforms, namely Navbharat Gold and EiSamay Gold. Additionally, users can earn points for engaging and consuming content on the Times Internet network. A user can earn 30 points for reading 30 articles and 20 Points for watching 10 videos on https://timesofindia.indiatimes.com/. TimesPoints can also be earned by participating in a daily quiz on print publication of Times of India, Navbharat Times, Ei Samay and Maharashtra Times. These TimesPoints will allow them to receive discounts on Shopping, Dining, Travel and Entertainment brands like Amazon, BookMyShow, Uber, Flipkart, Gaana and Times Prime among others. These points can also be used to make payment while purchasing the Times Prime subscription. 

Know more about Times Points’ seamless redemption system: https://www.timespoints.com/products

About TimesPoints
TimesPoints is India’s most unique and comprehensive engagement-driven loyalty program that rewards users for reading, commenting, sharing and browsing Times Internet properties including Times of India, Navbharat Times, Maharashtra Times, NewsPoint, HDFC-TimesPoint Debit Card and many more. These points can be traded into avail benefits for free or heavily discounted items across 200+ prominent brands like Amazon, Myntra, Paytm and BookMyShow amongst others. It offers a one-stop platform for easy tracking and redemption of these points and converting them into real money in the wallet.