New
Delhi, November 20, 2020:Promoting
bathroom hygiene and wellness, India’s leading bath fitting brand Roca launched
an awareness campaign #GoRightto
mark World Toilet Day. The campaign urges individuals to #GoRight while using a toilet as they are doing everything else in
the ‘right’ manner while traveling or visiting a public space.
Roca’s World Toilet Day campaign #GoRight highlights the importance of
having a safe and clean bathroom to lead a healthy life. While the toilet is an
important functionality space in our household, an ill maintained or unhygienic
toilet space houses millions of microorganisms that can lead to multiple
infections and illnesses.The on-going Covid-19 pandemic has turned everything
upside down and everyone has adapted to newer habits and adherence to various
precautionary measures like wearing masks, regular sanitization, social
distancing especially at public places or spots used by more than one person. Having
a clean and hygienic bathroom space is equally important to fight the pandemic.
Commenting on the brand’s campaign
on World Toilet Day, Mr. KE Ranganathan,
Managing Director, Roca Parryware said, “Given the current scenario,
hygiene and sanitization are of paramount importance to lead a healthy and safe
lifestyle. As we all practice these new normal norms, it is equally important
to maintain a clean and safe toilet space to avoid any microbial infection or
transmission. Our campaign #GoRight
on World Toilet Day urges people to drive the social change and encourage
individuals to keep the toilet area clean and safe and keep ourselves and our
loved ones safe from any viral and bacterial infection.”
#GoRight is focused on
deepening the public awareness around the usage of toilets via digital platforms
in the coming days. Moreover, through this campaign, Roca is sharing various
tips to have a safe and hygienic toilet.
Digital
TVC Link - https://www.facebook.com/RocaLifeIN/videos/378744090125826
About Roca India
Roca is a company engaged in the design, production and commercialization of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building and interior design. Its origins date from 1917, when the Roca family started building their first production plant in Gavà(Barcelona). In the centenary of its establishment, the company employs over 22,600 workers and has 78 production plants, with presence in more than 170 markets in the five continents. For more information, visitwww.roca.in
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