Monthly Update - October 2020
Sales performance
Royal Enfield posted a sale of 66,891 motorcycles in the month of October 2020, against the sales of 71,964 motorcycles for the same month last year.
MOTORCYCLES SALES | October | YTD | ||||
2020 | 2019 | Growth | 2020'21 | 2019'20 | Growth | |
Domestic | 62,858 | 67,538 | -7% | 2,59,203 | 3,94,760 | -34% |
Exports | 4,033 | 4,426 | -9% | 15,476 | 27,502 | -44% |
Total | 66,891 | 71,964 | -7% | 2,74,679 | 4,22,262 | -35% |
Business Updates:
Royal Enfield launches Make it Yours customisation initiative
For decades, riding enthusiasts have personalized and customized Royal Enfield motorcycles as a means of self-expression and to ‘make it their own’. Taking this journey ahead, Royal Enfield, announced the roll-out of a first-of-its-kind motorcycle personalization service - The Royal Enfield Make-It-Yours - MiY. With this new initiative, consumers can now choose to personalize and accessorize their motorcycles, right at the time of purchase, and truly make their own.
Royal Enfield elevates the pure motorcycling experience with the launch of an all-new range of riding jackets
Royal Enfield has launched an all-new line-up of CE certified riding jackets for riders based on multiple riding needs. Keeping safety at the forefront and crafted carefully for different weather conditions and terrains and, Royal Enfield has ensured that these jackets meet global safety norms and are available at an accessible price. The range includes 5 jackets where the entire jackets are CE Certified with Class A protection under Personal Protective Equipment regulations. The jacket line-up offers comprehensive protection with the freedom to ride in both on and off road conditions.
Royal Enfield Twins FT wins at Daytona I of the American Flat Track (AFT) championship
Royal Enfield participated in the 'Production Twins' class of the 2020 AFT season, marking a new chapter in the history of the company, which was followed by the debut of Royal Enfield Twins FT at the Dallas Half Mile. The purpose-built Royal Enfield flat track motorcycle was ridden by racer and flat track instructor, Johnny Lewis, who made history for Royal Enfield by capturing the checkered flag in the ‘Production Twins’ class during the finale at Daytona I. The win also marked the first racing competition win in Royal Enfield's modern history.
Royal Enfield concludes its ArtofMotorcycling campaign in India
Royal Enfield concluded the first edition of its designing platform – ArtofMotorcycling. The month-long campaign received more than 10,500 entries across the country and resulted in bringing together a diverse set of audiences from different cities along with the Royal Enfield community - ranging from avid riders and aspirants to artists, illustrators, and graphic designers under a common umbrella.
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