Sunday, 1 November 2020

Sunburn Goa is back on 27, 28, 29 December 2020 at Vagator


~ Asia’s biggest Festival takes up Fan Safety as its No. 1 Priority ~

India, 1 November 2020 – Percept Live, creators of Sunburn, Asia’s biggest electronic dance music festival, officially announced the 14th Edition of the most eagerly awaited Sunburn Festival. The festival giant will present a stellar three-day live event showcase on 27, 28, 29 December 2020 at Vagator, Goa. The Festival will follow all Health Safety Best Practices and applicable Covid-19 Government and WHO Protocols to ensure Fan Safety as its No. 1 Priority this year.

This will be a Limited Capacity event. Sunburn Goa will ensure strict Social Distancing measures through the creation of PODs and Designated Areas across the sprawling venue in Vagator. These PODs and Designated Zones will see families or a group of friends socialize with one another only within the confines of their respective areas but with no one else outside their area or structure. Every attendee will have their designated space in front of the Main Stage. New Entry & Exit protocols will be in place to ensure guests safe passage to the festival. With Covid-19 still posing a high risk threat, these new rules will ensure enforced social distancing measures and safety for all attendees without taking away from the bonhomie and the lively open-air experience of Asia’s biggest and now Safest Music Festival.

Fans can check out the Sunburn Goa 2020 Festival layout & Safety Protocols at: http://bit.ly/SunburnGoa2020Info

All guests will have to mandatorily present an Aarogya Setu app for scanning to gain entry into the festival venue. Social Distancing will be strictly imposed by Security personnel patrolling the venue and via Cameras placed strategically across the entire festival site. VVIP tables placed at key points across the venue will ensure prompt service to guests, thereby ensuring their minimal requirement to walk around the site for F&B and other necessities. It will be mandatory for all fans to wear face masks during the entire course of the festival, and provisions will be made for regular thermal scanning, hand wash and sanitizers for guests across the Festival ground in Vagator. Sunburn will have a Zero Tolerance Policy towards any guest who breaks the Government mandated guidelines, and Sunburn event protocols at ‘Sunburn Festival Goa 2020’. 

Unlock 5 has already witnessed many economic activities revive across India as the Ministry of Home Affairs (MHA) issued fresh guidelines wef. 1 October 2020, inclusive of permitting more social, academic, sports, entertainment, cultural, religious and political events. Given the popularity of Sunburn amongst the millennial fan base across the country and the many requests received online to hold the Sunburn Festival in Goa, Percept Live has embarked on taking a big step in this direction with the announcement of the annual Sunburn Festival in Vagator, Goa. “Your Safety, Our Priority” will be the guiding principle for Percept Live as it endeavours to bring the best of music, fun and adventure to its fans at the Festival both on ground and online. 

Given the Limited Capacity attendance due to Covid-19 and with an aim to reach out to a wider fan base, the Sunburn Festival in Goa will be Live Streamed across the Sunburn Social Media handles including Facebook, Instagram and YouTube to reach millions of fans around the world. Fans can choose to attend the live ‘Sunburn Festival’ in Vagator or enjoy the foot-tapping music, vibrant visuals, SFX, breathtaking LED effects and state-of-the-art AV broadcast into the comfort and safety of their homes around the world.

Sunburn will be partnering with several popular Clubs across geographies to bring the “Sunburn Club’ festival experience to fans through live and recorded screenings. “Sunburn Echo”, the live stream brand variant, will be held across key cities pan India with an aim to recreate the entire surreal Sunburn Goa Festival experience for fans in their hometowns. 

Since 2007, Asia’s biggest dance music festival Sunburn has brought the biggest A-list DJs to the Sunburn Festival and stages across India for everything from Arena concerts to multi-day Festivals to Campus Tours. The brand launched in Goa has not only expanded exponentially to become an iconic must-visit cult event for the youth but has also placed Goa on the global dance music destination map and served as a great boost for Goa’s Eco-Tourism. 

Karan Singh, COO, Percept Live said, “Covid-19 literally put the pause on life. In India we have witnessed stringent lockdown measures since March 2020. An unprecedented 7 months of staying in and staying safe. Sunburn stayed with the fans throughout this period with a range of Digital and Virtual variants including ‘Sunburn @ Home’, ‘Sunburn Home Festival’, and ‘Sunburn For Goa’. With the Unlock procedures initiated and specially Unlock 5 permitting ground events, we figured it’s time to restart lives. Time to “Live Again”, and most importantly “Live, Love, Dance again”. Sunburn Goa 2020 will be a Limited Capacity, super safe event following global best practices and all applicable guidelines. Fan Safety is our top priority.”

Tickets to Sunburn Festival Goa will be available at Bookmyshow.com. Prices start from Rs.2500 /-.

Limited Early Bird Tickets will go live on 4th November, 2020 at 12:00 PM

About Sunburn

Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas, and positioned India as a prime dance festival destination to the world.

The Sunburn Festival, Sunburn Reload, Sunburn Arena and Sunburn Campus formats have enabled a wide geographical and demographic reach pan India and abroad. Sunburn has the distinction of having brought down to India the world’s top 10 DJs, including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. Sunburn has also made its successful debut overseas across Colombo, Sri Lanka; Khatmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating history to become the first successful indigenous Music IP to cross international shores.

Sunburn is ranked as big as Tomorrowland and Ultra Miami festival as per the IMS APAC Business Report 2014, and has won numerous awards and accolades around the globe including the WOW Awards, BW Applause Awards and Palm Expo Awards.

Sunburn is a Percept Intellectual Property. With a team of over 200 people and 32 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain

About Percept Live

Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media space.

Percept has been in the ‘Ideas’ business for the past 35 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path breaking innovative ideas into Assets in order to create long term value for all its Stakeholders.

Intellectual Properties owned by Percept Live:

  •    Sunburn     –     Asia’s biggest and most popular Electronic Dance Music Festival 

  •    Bollyboom–     World’s first and biggest Bollywood Dance Music Festival

  •    Eat     Play Love –     India’s first Multi-Cultural     Food, Music & Art Festival

  •    Windsong     –Adventure     Music Festival

  •    FLY     – International     Live Music Festival cutting across multiple genres

  •    Fight     Night –India’s     first indoor boxing bouts between leading Indian and International     boxers

  •    Champions     of the World –     A platform that brings together the most celebrated super icons in     the arenas of Sports, Cinema, Music, Business Entertainment and     Entrepreneurship    

Percept Live is a Percept company. With a team of over 200 people and 32 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.

About BookMyShow 

Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt Ltd, is India's leading entertainment destination and the one-stop shop for every out-of-home entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers. Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more, all accomplished at par with global standards. 

BookMyShow has also built India's largest organic reviews and ratings engine for movies and has driven technology innovations, such as the m-ticket and Movie Mode, impacting tens of millions of users and the industry at large. With continued support from investors including TPG Growth, Stripes Group, SAIF Partners, Accel and Network18, BookMyShow is invested in providing the best user experience, whether on ground or online. Demonstrating category leadership, BookMyShow has grown beyond India with operations in Dubai, Indonesia, Sri Lanka and Singapore amongst others. The Mumbai-headquartered company counts Ticket Green, Eventifier, Fantain, Masti Tickets, Townscript and Burrp amongst its key investments in the sector. BookMyShow is also committed to society at large, by way of its charity initiative BookASmile, which provides entertainment experiences to the underprivileged.

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