Television CelebrityCouple Mahhi Vij and Jay Bhanushali collaborate with WORD for a special Diwali edition of its #5MinutesofFame blog series

To get the festive groove going, WORD’s collaborative feature with tinsel town’s power duo has them getting candid about what Diwali looks like this year

Mumbai, November 06, 2020: WORD, the innovative and tech-first influencer marketing company, today released a special collaborative feature with television celebrities and power couple Mahhi Vij and Jay Bhanushali for its Diwali edition of #5MinutesofFame blog series. #5MinutesofFame is a spotlight corner onWORD’s blog page, wherein the influencer marketing company aims to showcase stories of brilliant creators while connecting audiences to their favourite influencers.

The latest feature with Mahhi Vij and Jay Bhanushali is a 5-minute read, where they get candid about their Diwali plans, Mahhi Vij’s instant connect with Cadbury which reminds her of the festive mood, tips to make interesting festive content, Jay’s all-time favourite actors, message for brands looking for influencer collaborations and many more exciting conversations.

Commenting on this special edition, Dharika Merchant, COO, WORD & Alchemy Group said, “With Diwali just round the corner, the celebratory spirits of the audience are really high and owing to the current situation, they are consuming festive content like never before. They love to engage with their favourite celebrities and get inspiration on what to do especially during the festivities. Diwali also happens to be a time when families areeven closer together and what better opportunity than this occasion, to collaborate with television’s favourite celebrity family and power duo – Mahhi Vij & Jay Bhanushali. Basis our insights, we know that the audience greatly resonates with them. So, we brought them onboard for the Diwali edition of #5MinutesofFame to get them closer to their followers. We hope you all enjoy reading this feature as much as we enjoyed curating it for you.”

Mahhi Vij & Jay Bhanushali, television celebrity couple, commented on this collaborative feature, “Diwali is our favourite festival because it means celebrations, positivity and lots of light. In the spirit of this festive occasion, we are excited to have collaborated with WORD for their Diwali edition of #5MinutesofFame blog series.”

They further added, “This year, we encourage you all to stay at home and prioritize the health of your family and yourself. Stay safe and say no to crackers! We wish you a happy Diwali.”

Mahhi Vij and Jay Bhanushali have collaborated on some interesting campaigns with WORD in the recent past.This Diwali feature comes just in time for the festive season.

About WORD:

WORD, part of Alchemy Group, is a full-service influencer marketing agency which is aimed at professionalising the space, building connections with original talent and helping brands tell stories that deliver measurable impact. Along with the state-of-the-art robust technology and data, the business strongly believes in a human-first approach to talent identification and high-touch service. Since 2018, the journey at WORD has been an exciting one, having executed 1000+ campaigns for 120+ brands and handpicked and managed over 30,000 influencers. The in-house team of specialists includes strategists, producers, influencer project managers, designers, developers, digital marketing analysts and social media experts to support a brand's journey right from defining goals and objectives to complete campaign execution.

About Alchemy Group:

Alchemy Group is a tech-first digital media and content agency providing marketing solutions to reach next-gen audiences. Founded in 2015, Alchemy Group is a firm believer in the power of technology and scale via new-age marketing channels that disrupts the traditional methods of marketing. It caters towards experiential marketing using technology as an enabler to help create granular, real conversations via Influencers, delivering marketing communication not only in local languages but also across future ready mediums like Digital Audio rather than as legacy mass marketing. Alchemy Group has four businesses under its umbrella - WORD, AndBeyond.Media, Localyze and OneLoop.