Divisha
Khaitan Kedia
Director, And Also
Divisha Khaitan Kedia, 27, is the brains behind the Indianfashion accessories brand, And Also.
Divisha’searliest memories of fashion are of dressing up her Barbie dolls since the tender age of six. It was since then she knew that fashion was her calling. Soon after schooling, she went on to study at the revered LASALLE College of the Arts, Singapore and gained a BA(hons) degree in Fashion Media & Industries along with a Diploma in Fashion Design. She then completed her education in the field with a Masters in Fashion Management from Polimoda in Florence, Italy. Post her education, Divisha has worked with multiple creative companies to hone her skills in the fashion and creative space. At such a young age, Divisha comes with a collective formal experience of a decade of learning the know-how of this ever changing industry.
Abundant international exposure, a keen and acute sense of design and in-depth knowledge of the industry, along with a clear vision to create indigenous accessories of superlative quality and craftsmanship, led to the conceptualization of her brand - And Also. She has always believed in curating products which are classic yet experimental and with her brand, she aims at providing the customer just that.
With And Also, Divisha aims at not only providing unique fashion products but also spreading happiness and positivity through its identity. She's on a mission to make women love themselves for who they are and truly embrace their beauty, to bring a change to the way Indian brands are seen globally, and add more value to the same.
A
perfectionist by choice, Divisha believes in living a balanced life managing
her personal and professional life without one overtaking the other. Highly
admired & appreciated by the crème de la crème circles of the pink city of
India, she has been covered by Social Lit for two years as the 20 most
influential women entrepreneurs in Jaipur. When not designing her upcoming
collections or putting together mood boards, Divisha spends her time dancing,
taking long walks and experimenting with fashion. Divisha also loves travelling
and has explored many picturesque & exotic destinations such as Florence,
Bali, London, Mexico and the Canadian Rockies.
Brand Profile - And Also
Founded in 2019 by a young yet immensely talented Fashion Entrepreneur, Divisha Khaitan Kedia, And Also is a Mumbai based contemporary fashion brand.
Specialising in experimentalaccessories, And Also strives to create new, unique and experimental fashion products for their audience. This new age brand offers statement accessories that add the perfect finale to an outfit. Unique products that add a dynamism to fashion.Designed in India, for the global, progressive and enterprising women, And Also is obsessed with constantly bringing something new to the table.
And Also was born with a vibrant vision- To bring joy to every purchase. It is more than a brand that just sells fashion. It's a brand that tells stories, shares experiences and starts conversations. Their young team strives to experiment and surprise at every step to take that one stride further in fashion. An easy-going style, newness and durability are the core of the brand’s philosophy.
Keeping up with global trends, the brand curates trendy offerings with superior quality. Known for its never seen before immaculately crafted body belts, the brand is all set to explore its horizons by tapping into other segments of accessories as well.
Website: https://andalsoindia.com/
Instagram: @andalso_andalso
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