CEAT exclusively partners with Royal Enfield for the launch of Meteor 350

New Delhi, 6^th November 2020:  CEAT Tyres, India’s leading tyre manufacturer has forged an association with Royal Enfield for the launch of the Meteor 350. CEAT will be the official tyre supplier for all variants of the much anticipated motorbike. CEAT’s Zoom Plus range of tubeless tyres will be installed in the Meteor 350 bike. The association will further solidify the brand’s trust in CEAT and ability to provide its exceptional/remarkable quality tyres for the Meteor 350.

Recognised for its phenomenal cruising abilities on long routes, the Zoom Plus range provides world-class riding comfort on highwaysgivingan additional peace of riding to the Meteor owners. Also, the design of the tyres enables the rider to maintain balance when cornering whilethe tread pattern on the Zoom plus range of tyres provides excellent grip on both wet and dry surfaces. The front and rear tyres are available in 100/90-19 Zoom Plus F and 140/70-17 Zoom plus respectively.

Speaking at the launch Mr. Amit Tolani, Chief Marketing Officer, CEAT Tyres said, “CEAT is absolutely thrilled to be the official tyre supplier of the Royal Enfield Meteor 350. Our long standing association with them reiterates our commitment to provide superior quality products. With time, our partnership with Royal Enfield has only grown stronger and we are confident that it will continue to be fruitful evenin the future.”

In the past, CEAT has associated with Royal Enfield by supplying tyres for Royal Enfield Bullet Classic 350, Royal Enfield Bullet Standard/ Electra, Royal Enfield classic 500and Royal Enfield Himalayan.

About CEAT Ltd (www.ceat.com):

CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has a strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.

 

About RPG Enterprises (www.rpggroup.com):

RPG Enterprises, established in 1979, is one of India’s fastest-growing business groups with a turnover of US$ 4 Billion. The group has diverse business interests in the areas of Infrastructure, Tyres, Pharma, IT and Specialty as well as in emerging innovation led technology businesses.