Video a part of Kalyan Jewellers’ AMEYA collection launch
November 4, 2020: Though some things may be different this year, there is a constant that never changed- the happiness that togetherness brings into our hearts amidst our very intimate celebrations. Of the many traditions that define this festive season, Karwa Chauth is one of the most awaited. Keeping this #TraditionOfTogetherness going this Karwa Chauth is Wamiqa Gabbi – actor and Kalyan Jewellers regional brand ambassador.
After sharing screen-space with some of the biggest names in cinema, here she is with possibly her favourite co-star - her mother. The video, posted by Wamiqa on her Instagram page, captures some special moments as she helps her mother get ready for a traditional Karwa Chauth puja, with an emotional surprise in the end.
On her Instagram Wamiqa Gabbi said, “Helping my mother this Karwa Chauth with smiles and jewellery from @kalyanjewellers_official
Dressed in a Punjabi suit, adorning a the newly launched AMEYA jewellery set from Kalyan Jewellers, both Wamiqa and her mother gets ready to celebrate Karwa Chauth – a #TraditionOfTogetherness – at home.
Wamiqa is seen helping her mother apply mehendi on her hands, and assisting her as she puts together the puja thali, before handing over the diya lit channi through which to look at the moon. Wamiqa also has surprise hidden behind her, an AMEYA set that would be presented to mom after the ceremony. The note in jewellery box reads, “To Mummy. With love, Papa”.
AMEYA, the new celebration wear jewellery collection from Kalyan Jewellers has ruby, emerald and pearl beads coming together with gold, diamond and other precious stones. Traditional motifs with antique designs, Kundan and Polki work, heritage inspired temple designs, Nakashi work with precious stones and uncut diamonds are all part of this collection. Each piece from the AMEYA line, which includes a necklace and earring set, is created to beautifully accentuate the festive look, while also reinforcing a sense of tradition.
To recreate Wamiqa’s stunning look, or to browse through the Kalyan Jewellers collections to glam up your festive look, visit the closest Kalyan Jewellers showroom or log online for the LIVE video shopping facility at https://www.kalyanjewellers.
List of jewellery showcased in the video:
  | This intricately designed jewellery piece is handcrafted with nature-inspired designs; with gold and red precious stones holding up the centre piece. The jhumkas too adorn the red precious stones with dangling gold balls, giving it a delicate touch.
This jewellery piece from Kalyan Jewellers perfectly complements both the semi-traditional and traditional look, making it a must-have for the upcoming festive season. |
 | Flora and fauna have a very strong significance in the culture and minds of people. This beautifully crafted long haar with pink precious stones and yellow gold finish is truly a masterpiece, complimented by floral shaped earrings with classic tear-drop shaped danglings; a mix of modern and vintage design. The precious stones embedded give a slight touch of elegance; making it truly an evergreen, all-season jewellery piece! |
 | This long white pearl-beaded haar follows a similar theme with a nature inspired design at the heart of it, embedded with red precious jewels. The highlight of this piece is the dangling gold balls on the neckpiece and the jhumkas, forming the crux of the entire set and giving it a magnificent look altogether.
Handcrafted by legacy artisans, the intricate detailing and rich design exudes elegance and pairs beautifully with almost any outfit due to its striking colour. |
Watch the video here.
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