Thursday, 19 November 2020

Weikfield launches Immunity Boosting range under its brand ECOVALLEY


Plans to strengthen its presence with Herbal Infusions & Organic Green Teas

Weikfield Foods Pvt Ltd., a Pune based FMCG player has announced the launch of 2 immunity boosting products – DivyaKawach and PahadiKahwa under its brandEcoValley to strengthen its position in the healthy foods and immunity-boosting segment.

Talking about the new launch Mr. D S Sachdeva, CEO, Weikfield Foods Pvt. Ltd. said, “While Weikfield plays a role in making everyday moments special, Eco Valley aspires to become the health partner for our consumers. EcoValley Organic Green tea range which was relaunched a few months back with a promise ‘Tastes smooth & not bitter’; has already found wide acceptability among the trade and consumers. With the increasing spread ofpandemicwhich has made immunity boosting products more important than ever; we decided toexpand EcoValley range with the launch of Herbal Infusions which offers immunity boosting benefits to our consumers. We are looking to adda few more products in the portfolio going forward.”

The new range consists of EcoValleyDivyaKawach and EcoValleyPahadiKahwa.This has been developedbased on traditional Indian recipes. DivyaKawachwhich was inspired by the formulation specified by the Ministry of AYUSH; is made up of Tulsi, Shunthi, Dalchini, Black Pepper and Mulethi while PahadiKahawa is made of 17 herbs and spices. Both the products act as immunity boosters and help build strong defense against respiratory illness triggered by viruses and other agents of flu.

Besides the Herbal Infusions, EcoValley Organic Green Tea range comprises of five products: Classic Green, Divine Tulsi, Ginger Mulethi Lemon, Sunny Lemony and Dandelion Mint. The tea leaves used in the EcoValley range are high grown above 8000 feet in the Nilgiris, creating a formulation which retains all the health benefits while making the tea taste smooth, not bitter.

The products including EcoValleyDivyaKawach and PahadiKahawa are available in all leading retail stores and on leading e-commerce platforms.

Know More about Eco Valley: https://amzn.to/2Gbj5Ou

About Weikfield Foods:

Weikfield Foods Private Limited, is India’s premier company offering international cuisine inspired cooking ingredients & food products.Since 1956, Weikfield has been creating a world of wholesome and delicious products, bringing the goodness of global cuisine to homes and delighting the taste buds of millions in India and abroad. Over the last six decades, the company has become a household name for its iconic products like Custard Powder, Cornflour, Baking Powder and Jelly Crystals. Today, the company operates across 9 different categories under 3 brands – Weikfield, EcoValley (range of organic teas, oats & fresh mushrooms). In an effort to bolster its presence in the Pasta category, Weikfield Foods had acquired the brand Chef’s Basket in 2019 from Fizzy Foods. The company also has exclusive Indian distribution right for French Preserve brand St Dalfour.

1 comment:

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