9th December 2020, India: Smartisanal™ coffee brand, Coffeeza® has announced the launch of its much-awaited product that will bring a tinge of freshness to every coffee aficionado’s journey. ‘Pour-Over Coffee Bags’ have been added to the expanding product range of this brand which is leaving a trail as strong and bold as coffee itself.
These new pour-over bags are a simple yet ingenious product that allows consumers to brew portable pour-over coffee and enjoy a freshly brewed cup within minutes, while on the go. You don’t have to worry about measuring or grinding the coffee beans, as these pre-packed filters contain 100% ground arabica coffee of premium grade, perfect for one cup.
Targeted at a broad spectrum of audience, especially millennials who are accustomed to convenience and style, by enabling them to sip on a freshly brewed cup of coffee as they navigate through the day. This product is also aimed at coffee lovers who prefer drip coffee or pour-over coffee and are using traditional brewing methods at home. The previous time consuming and arduous process of grinding and measuring the beans and then brewing can be eliminated, as these drip bags have been designed to be extremely easy to use. Just tear open the filter inside the sachet, place the filter over a cup and pour hot water evenly to brew an invigorating cup of coffee. These pour-overs can be enjoyed anywhere; you can brew this coffee at home, in the office or even while traveling. With its simplified brewing method, the options are unlimited.
The brand has carefully crafted four variants of pour-overs by teaming up with a national barista champion, and one of India’s top Q Grader. These concoctions will give Indian coffee enthusiasts a new excuse to indulge and sip on a cup of hot coffee. Each variant is distinguished by its origin, taste notes, roast profile, and intensity. Coffee fanatics who are already riding the third wave of coffee will appreciate the nuances of these blends. The coffee is sourced from some of the best coffee farms in India, located in Ballehonnur Estate, Bababudangiri Hills, Kumaradhara Estate and Araku Valley.
The Light Roast variant has an intensity of 2/5 and delivers a smooth and delicious buttery aroma with tasting notes of nougat, caramel and a faint hint of mango that is best enjoyed black. The Medium Roast is poles apart from its predecessor with notes of nutmeg, cocoa, wild berries and an intensity of 3/5 that can be enjoyed with a splash of milk or simply ‘black’. The Medium Dark Roast is a full-bodied coffee with smooth ‘syrupy’ notes of caramel and dark cocoa that lends it a rich and stimulating aroma, this blend is best enjoyed ‘black’ or with a splash of milk, and it has an intensity of 4/5. The Dark Roast is organic coffee, not for the faint of heart as it has a rich undertone, a high intensity of 5/5 with tasting notes of spices, nuts and chocolate, this blend is recommended to be best enjoyed with milk. Each pour-over sachet is compact and flushed with nitrogen to eliminate any scope for the coffee to lose its flavor or freshness during storage while ensuring a shelf life of 6 months. The brand also has a variety pack which is a mix of all four blends and allows consumers to enjoy the varieties and tastes of the different blends.
Indian coffee lovers have always been restricted to traditional coffee preparations either at home or at their favorite coffee shop. With its existing range of Italian single-serve coffee capsules and machines that allow coffeeholics to prepare great-tasting café-style beverages in the comfort of their home or office, and the addition of this new series of portable pour-over coffee bags, Coffeeza® is prompting the coffee community to push their boundaries and explore previously uncharted territory that will definitely impress and remind users that there is always a team working tirelessly to improve and deliver the best coffee experiences that are accompanied by convenience and style.
"Premium pour-over coffee in a minute. Check. Travel friendly. Check. Easy on the pocket. Check." comments Mr. Rahul Aggarwal, Founder of Coffeeza®, while referring to Coffeeza's new range of pour-over bags.
The pour-over coffee will retail in a box of 10 sachets, priced attractively at Rs. 400/-. The products are available on brew.coffeeza.com and Amazon.in. Pricing is pocket friendly with volume discounts. Free Shipping and COD options are also available.
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