~ India’s favourite DJ
KSHMR along with home-grown hero Nucleya & Popular Local Artists all set to usher in the New Year ~
India, 24 December 2020 – Percept Live, creators of Sunburn, Asia’s biggest electronic dance music festival, announced ‘Castrol POWER1 ULTIMATE Sunburn NYE 2020’, a digital New Year’s Eve edition that will be streamed live on the evening of 30th & 31st December 2020 on the Sunburn Facebook platform to fans around the globe. The most awaited ‘Castrol POWER1 ULTIMATE Sunburn NYE 2020’ power packed show will feature leading global DJs KSHMR & Nucleya perform alongside popular local artists based across India.
The mega
Digital Music Show – ‘Castrol POWER1 ULTIMATE Sunburn NYE’ will be a Live
Stream event offering a 360-degree virtual feel of an on-ground Sunburn event
inclusive of a massive Stage, SFX, vibrant Visuals, dynamic LED effects and
state-of-the-art AV streamed into the comfort and safety of fans homes. The 2
day event will span over 6 hours of electrifying music with Global Headliners KSHMR
and Nucleya. Support Acts will include Teri Miko,
Progressive Brothers, Sartek and Greff.
Asia’s Biggest Music Festival ‘Sunburn’ has exclusively partnered with the World’s Biggest Social Media Platform Facebook to present the Digital Edition of the ‘Ultimate Sunburn NYE 2020’ in an effort to reach out to a wide geographical fan base. The ‘Castrol POWER1 ULTIMATE Sunburn NYE’ Show will be streamed live from 9.00 PM onwards on 30th & 31st December 2020 and broadcast over the Sunburn Facebook handle to reach over 2.5 Million fans around the world.
KSHMR whose original name is Niles Hollowell-Dhar has always had a strong connection to his Indian roots. His father came to USA from Kashmir, India — where the moniker KSHMR was derived at the age of 25. Having ascended DJ Mag’s Top 100 chart to number 12 in 2020, KSHMR had visited Mumbai to perform in front of ecstatic fans at the Sunburn Holi Bash earlier this year.
Popular artist Nucleya performed at the Sunburn Arena Tota Myna Album Launch in 2018 which saw thousands of fans throng the shows across Mumbai, Bengaluru, Guwahati, Chennai, Jaipur and Kochi. The whirlwind six city album launch tour was touted the biggest-ever tour made by an independent artist in India and the number of fans attending every show endorsed the same.
Music Artist, DJ & Producer Teri Miko said, “December is that month of the year when everyone is out to celebrate. Considering our current situation this is a brilliant initiative by Sunburn Festival to bring NYE to every house in the country and beyond. I have made a very special set for you and I really wish we could have celebrated together on this day. Nevertheless this is going to be an unforgettable experience created by Sunburn Festival with all your favourite artists bringing in a hopeful 2021.”
Sandeep Sangwan, Managing Director, Castrol India Limited said, “Since its inception, Castrol has always come up with unique ways to anticipate and stay ahead of ever-evolving consumer preferences through advanced technologies. It is with this pioneering spirit to delight our customers that Castrol POWER1 ULTIMATE is happy to present Sunburn NYE 2020. As the biking enthusiast shares a high affinity to music, this association was a natural fit. Designed specifically for bikers who enjoy the thrill of riding, the newest member of the Castrol family, Castrol POWER1 ULTIMATE, is committed to delivering ultimate performance, thus extending our vision to make tomorrow bigger for our consumers.”
Amin Lakhani, Chief Operating Officer, Mindshare South Asia said, “At Mindshare, we always strive for the best for our clients so it's incredible to see our long standing commitment with Castrol end this year with a high note through the Ultimate Sunburn, one of the biggest music festivals the country has seen. Considering the current times, I'm personally looking forward to see and enjoy this year's event!
Karan Singh, COO, Percept Live said, “We are excited to partner with Castrol. Both Sunburn and Castrol represent innovation, ingenuity and high octane energy to have emerged as a brand favourite among Millennials and Gen Z. This robust partnership will enable us to further raise the bar and offer our fans a terrific musical experience like never before. We are thrilled to have legendary artists KSHMR and Nucleya headlining our NYE 2020 event. Over the past 10 months we have invested heavily in creative innovation and digital technology to stay ahead of the virtual events curve while ensuring the sanctity, entertainment quotient and ‘Live, Love, Dance’ philosophy of the Sunburn brand. While nothing compares to the joy of sharing a musical extravaganza as a community on-ground on New Year’s Eve, the Sunburn NYE 2020 digital show will ensure that fans get the best of the Sunburn musical experience while ringing in the New Year with their loved ones in the safety of their homes.”
The ‘Sunburn NYE 2020’ Event is presented by Castrol POWER1 ULTIMATE and exclusively partnered with Facebook.
About Sunburn
Sunburn, a Percept Intellectual Property, is Asia’s
Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the
world’s biggest music festivals. Started in 2007 as a 3 day music festival in
Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an
eclectic mix of music, entertainment, experiences and celebration that has
seeded music tourism in India. Over the past decade, Sunburn has brought
together renowned International and Indian artists to entertain hundreds of
thousands of dance music lovers across the country and overseas, and positioned
India as a prime dance festival destination to the world.
The Sunburn Festival, Sunburn Reload, Sunburn Arena and
Sunburn Campus formats have enabled a wide geographical and demographic reach
pan India and abroad. Sunburn has the distinction of having brought down to India the world’s top 10
DJs, including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell,
Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The
Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi,
Pete Tong, Dash Berlin, and Nicky Romero. Sunburn has also made its successful
debut overseas across Colombo, Sri Lanka; Khatmandu, Nepal; Dubai; Muscat; and
Melbourne, Australia, thereby creating history to become the first successful
indigenous Music IP to cross international shores.
Sunburn is ranked as big as Tomorrowland and Ultra Miami
festival as per the IMS APAC Business Report 2014, and has won numerous awards
and accolades around the globe including the WOW Awards, BW Applause Awards and
Palm Expo Awards.
Sunburn is a Percept Intellectual Property. With a team of over 200 people and 32 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.
About Percept Live
Percept Live, established in the year 2012, is
the live entertainment division of Percept Limited. It owns and manages all the
Intellectual Properties created in the Live Entertainment, Sports, Fashion,
Digital and Media space.
Percept has been in the ‘Ideas’ business for the past 35 years and has
been instrumental in creating many legendary ‘Intellectual Properties’ in the
past for its clients. The creation of a dedicated ‘Intellectual Properties’
business was but a further extension to Percept’s existing knowledge and
expertise in the Entertainment, Media and Communications domain with a vision
to convert path breaking innovative ideas into Assets in order to create long
term value for all its Stakeholders.
Intellectual Properties owned by Percept Live:
·
Sunburn – Asia’s biggest and most popular Electronic Dance Music
Festival
·
Bollyboom – World’s first and biggest Bollywood Dance Music
Festival
·
Eat Play
Love – India’s first Multi-Cultural Food,
Music & Art Festival
·
Windsong – Adventure Music Festival
·
FLY – International Live Music
Festival cutting across multiple genres
·
Fight Night –India’s first indoor boxing bouts between leading Indian
and International boxers
·
Champions of
the World – A platform that brings together the most
celebrated super icons in the arenas of Sports, Cinema, Music, Business
Entertainment and Entrepreneurship
Percept Live is a Percept company. With a team of over 200 people and 32 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.
About
BookMyShow
Launched in 2007,
BookMyShow, owned and operated by Big Tree Entertainment Pvt Ltd, is India's
leading entertainment destination and the one-stop shop for every out-of-home
entertainment need. The firm is present in over 650 towns and cities in India
and works with partners across the industry to provide unmatched entertainment
experiences to millions of customers. Over the years, the company has evolved
from a purely online ticketing platform for movies across 6,000 screens, to
end-to-end management of live entertainment events including music concerts,
live performances, theatricals, sports and more, all accomplished at par with
global standards.
BookMyShow has also
built India's largest organic reviews and ratings engine for movies and has
driven technology innovations, such as the m-ticket and Movie Mode, impacting
tens of millions of users and the industry at large. With continued support
from investors including TPG Growth, Stripes Group, SAIF Partners, Accel and
Network18, BookMyShow is invested in providing the best user experience,
whether on ground or online. Demonstrating category leadership, BookMyShow has
grown beyond India with operations in Dubai, Indonesia, Sri Lanka and
Singapore amongst others. The Mumbai-headquartered company counts Ticket Green,
Eventifier, Fantain, Masti Tickets, Townscript and Burrp amongst its key
investments in the sector. BookMyShow is also committed to society at large, by
way of its charity initiative BookASmile, which provides entertainment
experiences to the underprivileged
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